1. Site Evaluator – SEO
What is SEO?
SEO is one of the most effective marketing strategies you could use today. Utilizing SEO strategies helps
your website get ranked and obtain visiblibility on search engines such as Google, Bing and Yahoo.
Organic SEO strategies, such as optimizing your website key words, metatags and descriptions; using h1
and h2 tags in your copy and using social media help to increase your website popularity, increasing your
visibility to potential customers.
Websites try to grab the coveted top rankings with search engines because customers, as a rule, do not
go too far or too deep in their search. When a customer types in certain keywords, the search engine will
show a list of web results broken down into several pages starting from page 1. Generally, customers will
click on the top websites on the list. He will then visit these sites and make possible sales. This
underscores the importance of ranking high with search engines.
By ensuring that all of the keywords, page titles and so on align with page content, web crawlers see the
information on the page as a relevant source. This increases the credibility of the page and allows search
engines to find the page more readily and push up the search rankings.
How is the SEO calculated?
Google search rank SEO score (%) SEO
= 1 100 Great
> 1 and <= 10 100 – Google Search Rank Good
>10 and <= 20 00 – (2 x Google Search Rank) Could be improved
>20 and <=30 100 – (3.2258 x Google Search Rank) Poor
>30 0 Poor
Following additional details regarding SEO are also provided with the SEO score:
A. SEO Score
1. Search Ranking
2. Google Search Rank
3. Keyword

2. 4. Search Engine Results
B. Additional details
1. Popularity
2. Content Keywords
3. Incoming Links
4. URL Format
5. Style Sheets
6. Headings
C. Top of funnel - SEO:
1. Page Index
2. Alter Tag
3. Page Title Starts with Company Name
4. Unique Page Description
5. Other Sites Linking
D. Analytics:
1. Unique Visitors
2. Analytics Software Usage
3.
How can you improve your SEO score?
If your site is low in the site rankings, try these simple strategies:
1. Make sure that your page titles, descriptions and keywords accurately represent the content on
the page.
2. Use Headlines (h1 tags) and sub heads (h2, h3) in your site. Use your keywords in the heads and
subheads. This adds authenticity to topic and your page.
3. Using social media such as Facebook, Linkedin and Twitter to communicate with your customers
and potential customers is a great way to grow your business.

3. If your website platform doesn’t offer these services, check our Power Site, Fast Track’s fully
customizable website solution that includes all of the latest features including a CMS,
eCommerce, SEO and more.
Visit www.site-evaluator.com for more information about Site Evaluator - SEO
Other articles you will find interesting:
Site Evaluator - Accessibility
Site Evaluator - Web Performance
Site Evaluator - Social Media Optimization
Site Evaluator - Site Availability
Site Evaluator - Website Security
Site Evaluator - Website Support
Site Evaluator - Marketing Metric
Site Evaluator - Search Engine Optimization
Site Evaluator - Site Usability