1. • 11.10.010.745.047
HERDINA
• 11.10.010.745.052
KAICITA MALDIATI
• 11.10.010.745.066
SISRI PURNAMA SARI
SEVENTH GROUP

2. PERSUASION DEFINED
Can be definede as
conscious attemp
to influence the
though or behavior
of others to
through the use of
personal,
psychological, and
logical appeals
First consider the
word conscious
Second word to
remember is
attempt
Third important
word is influence
Finaly there are
three appeals of
proofr in definition

3. PERSONAL PROOF
Competence Integrity
Goodwill Image
Credibility

4. PSYCHOLOGICAL PROOF
Attitude Motives
Physical
motives
Social
motives

5. Specific Motive Appeals
Sex
Security
Approval Crativity
Succes
Conformity

6. LOGICAL PROOF
Is the process of drawing
conclusion from evidence

7. DEDUCTIVE REASONING
Conclusion from specific
experience to general
rule

8. INDUCTIVE REASONING
Reasoning by Generalization
Reasoning by Statistic Document
Statistic
Make
Statistic
Clear
Round off
Statistic
Dramatize
Statistic

9. OTHER FORMS OF REASONING
Reasoning by
Comparison
Reasoning from
Cause & Effect

10. FALLACIES
Unwarrented
or Hasty
Generalizatio
n
Errors in
Causal
Induction
Begging the
Question
Either or
Fallacy
False
Analogy
Ignoring the
Question
Ad
Hominem
Red Herring
Ad Populum

11. TYPES OF PERSUASIVE
SPEECHES
Speeches to
Convince
Speeches to
Reinforce
Speeches to
Actuate

12. SAMPLE SPEECHES AND
COMMENTARY
Introduction
Body
Conclusion
• Bibliography
• Commentary

13. THANK YOU

14. Suggestion and additional
Novitri selvia(twice)
Nofri indra(twice)
Fitri yani
Iwan gusrizal
Siti superina
Yelti fitri(twice)
Zulhida weni
Retno triza
Darnican
Juni aliza
Zakiah
Riaci bertty parlian

15. quetion
Ricki risman
• How the way to persuade your audience?
• Ema fitriani
• What your porpuse about example in the
presentation?
• Hariswir satria
• What is the persuasion?

16. Question part 2
• Lisma yantiwhat is the different and
relationship between psycal motives and
social motives?
• Junaidi ismailwhat is the function of
them(specific motives)
• Hezi herdika putracould you practive how
do you use persuasion?