Alex Blum, CEO, KickApps, kicked off the KickApps Social Media Seminar in Los Angeles with an overview of how and why brands and web publishers are reinventing their websites with Social media.

1. COPYRIGHT © KICKAPPS l CONFIDENTIAL

2. Today’s Agenda 1:00 PM – 1:15 PM Welcome Alex Blum, KickApps 1:15 PM – 2:00 PM Your Brand Is Not My Friend Alan Wolk, Toad Stool 2:00 PM – 2:40 PM Building a Fan Community at PlanetOrange.net Jeramie McPeek, The Phoenix Suns 2:40 PM – 3:20 PM Extended the TV experience with Social Media at Ovation TV Allison Kingsley and Megan Smith, Ovation TV 3:20 PM – 4:00 PM Social Campaign or Social Community -- Which Makes Sense Dylan Boyd, eROI 4:00 PM – 5:00 PM Q&A Panel All presenters 5:00 PM – 7:00 PM Cocktails & Networking Everyone!

3. Dow Jones Index Social Media Adoption

4. Most Efficient and Effective Approach • External and internal • Fan communities • Marketing and research • Customer and partner support • Knowledge sharing • Product innovation and crowd sourcing Grow and create new Revenue Grow your Audience or Fan Base Obtain Stickier Customer Relationships and new Insights Deeper Engagement with customers and partners

9. The Innovative Leaders Publishers / Magazines Radio and Music Sports

10. The Innovative Leaders Broadcasters / Television

11. The Innovative Leaders Consumer and Corporate Marketing, Internal Collaboration

12. Keys to Success : Building Great Social Media Experiences

13. Create a Community Around Your Content

14. Get People Talking in the Context of Your Brand

15. Widgets; A Key for Contextual Integration

16. Widgets; A Key for Viral Syndication of Activity & Content

17. Push Activity on Facebook and Elsewhere

18. The Power of Profile and Social Graph Data Marketing & Promotions Intelligent Advertising CRM Product Development Editorial Programming Customers Prospects Members Fans Partners KickApps Social Graph Engine™

19. Community Insight Dashboard- Realtime Intel

20. Take Full Ownership of Your Membership

21. Blum’s Law of Website Development The second you launch is the second you want to Tweak 3rd Party Agency or Developer KickApps Client Solutions KickApps Supports You Your Resources KickApps Platform

22. Building Experiences on Your Own!

24. Integration Points for Complete Business Solutions Customer Relationships Collaboration Insight Publishing

26. Alex Blum CEO [email_address] (212) 730-4558