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1. How effective is the combination of your main product and your
ancillary texts?
House style and theme
When I was creating my music video, magazine advert and my digipak, I
ensured that I was creating a recognisable „house style‟ so that there is a
constant theme running throughout. This is so that the theme of the album is
easily identified by the target audience of the genre I am targeting. In result, I
hope that my magazine advert and my digipak will work together in order to
create the house style and make it effective to my audience in particular. I
want it to be an eye catching factor to my work which is going to entice the
audience to look at the magazine advert, and fulfil the purpose of the
document of promoting the album. Throughout my music video I have created
the feeling of a carefree and freedom of my actresses actions, and how it can
be influential on other people‟s lives. The decisions which I made was
reinforced strongly by the lyrics of the song, as it is about loneliness and how
they are free from one another.
I felt it was extremely important to highlight this within my digipak and
magazine advert as I have not featured the male in either of this documents. I
strongly feel like the protagonist – being Sophia, gets sympathised by from the
audience, and therefore I wanted to have her as the main, featured person on
my magazine advert. Although I have got her on my magazine advert, I have
decided against using her as the main image on my digipak. I have done this
because I didn‟t want to keep all attention on her, as there has been a
significant relationship and bond between Sophia and her guitar throughout
the music video. It is symbolic for the love which is lost between Sophia and
her boyfriend, which is made up by her love with music. I wanted to carry on
with the quirky feel to the digipak to fulfil the typical conventions of folk rock
music genre.
Music video
My music video has the purpose to entertain its audience and also to create a
character that the fans of Passenger can identify and relate with, feeling
sympathy towards the protagonist and their feelings throughout the music
video; especially at the end as the couple break up. As well as this, it was also
used to empathise the lyrics and meaning behind the song “Let her go” by
using interesting but modern narrative to be able to successfully highlight and
demonstrate the true emotions of the break up, and how your actions can
impact upon others. The way that I have filmed my music video, by using slow
cuts and some slow motion helps to represent my theme of loneliness,
creating a sense of reflection for the audience - encouraging them to
remember a carefree or lonely time they could have had themselves. The
artist, who I have chosen, will naturally help to grasp attention of my target
audience as for many young people his lyrics are relatable.
Magazine advert
The purpose of my magazine advert is to quite simply promote and raise
awareness for the album, and to contribute to the style and image of the artist
I have chosen to create. I feel that my magazine advert has successfully
represented this as I chose to design it in natural colours – being black and

2. white. I chose to do this as I used a colour image, which is the only one I have
featured actress in throughout the digipak and magazine advert which is in
colour. I wanted to keep all the attention on her, as she is the main focus,
however, I feel that the contrast of black and white compliment each other,
and no not take away focus from the image, but at the same time, attract
attention to the important areas of the advert. In terms of the image, I have
got a side view of my main actress, which in actual fact is looking out of a
window. However, this is hidden as the only background you can see if the
faint, blurred image of the trees. The fact you cannot see any form of stability
in the image, is metaphorical for her feelings and the way in which she has
been living her life in the relationship. It is symbolic for the hidden emotion
she has been feeling, yet the smile we see on her face suggests that she is
happier when on her own, where we also see her feeling free as nature is her
background. This will instantly assist the sales of the album as the target
audience will appreciate my artists passion for music and her happiness.
Digipak
The digipak I created also maintains to portray the neutral house style with
lower transparency settings on the images, white text, and a brown front
cover. It all is symbolic for the nature which again is linked with the freedom
and carefree approach as to what we see at the end of the video. The title of my
digipak „All these little things‟ reinforces the lyrics and the true meaning
behind it, suggesting there is a lot of little things which will eventually build
up, and result in a break up. I downloaded a font called „Skinny Body‟ as I felt
it fit perfectly with the sort of design I was going for, especially for the front
cover. It made it look more quirky and fit in with the genre of folk rock,
furthermore, therefore meeting the codes and conventions which makes it
look more professional. Also, I felt this font was successful as it catches the
customer‟s attentions in contrast to using a normal font from the selection
available. As I have constantly referred to the actresses‟ relationship between
her and the guitar – being symbolic for her love for music throughout my
video, I felt it was necessary to have the guitar as the main image and not her.
Keeping it simple but still with the conventions of the video, I feel that I have
successfully placed an image which has a quirky effect and entices the
customer into the main part of the digipak. Furthermore, I felt that having a
mix of images of the star and various images on nature would maintain
interest of the customer, and portrays two different sides to Sophia, which is
more intimate for the customer.