Marcel Schouwenaar: The inevitable Internet of Things
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The internet of things is going to happen. Thanks to Moore’s Law, the price of having connectivity and sensors are dropping to the marginal cost level. Today: furniture. Tomorrow: forks and spoons? *talk at NEXT15*
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Marcel Schouwenaar: The inevitable Internet of Things
- 1. Kyle McDonald, Flickr CC-By-2.0
- 2. The Thing with Things
- 3. visuals by Fabian Bitter
- 4. visuals by Fabian Bitter
- 5. GEIST by The Incredible Machine et. al.
- 6. … the number of transistors that can be placed on an affordable integrated circuit will double during a specific time period, usually said to be every 18 months or every 2 years.
- 10. "Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition.”
- 15. Ethical Things by Matthieu Cherubini and Simone Rebaudengo
- 17. ˆ • ˆ
- 19. IOT DESIGN MANIFESTO 1.0 Guidelines for responsible design in a connected world #iotmanifesto
- 20. Andrew Spitz Frolic Studio Ruben van der Vleuten Frolic Studio Marcel Schouwenaar The Incredible Machine Harm van Beek The Incredible Machine Kevin Verelst beyond.io Anner Tiete beyond.io Jan Belon Afdeling Buitengewone Zaken Marcel van Heist Afdeling Buitengewone Zaken Holly Robbins PhD Candidate at TU Delft
- 21. We pledge to be skeptical of the cult of the new — just slapping the Internet onto a product isn’t the answer. Monetising only through connectivity rarely guarantees sustainable commercial success. DON’T BELIEVE THE HYPEI
- 22. Value comes from products that are purposeful. Our commitment is to design products that have a meaningful impact on people’s lives; IoT technologies are merely tools to enable that. WE DESIGN USEFUL THINGS II
- 23. A complex web of stakeholders is forming around IoT products: from users, to businesses, and everyone in between. We design so that there is a win for everybody in this elaborate exchange. WE AIM FOR THE WIN-WIN- WIN III
- 24. With connectivity comes the potential for external security threats executed through the product itself, which comes with serious consequences. We are committed to protecting our users from these dangers, whatever they may be. WE KEEP EVERYONE AND EVERY THING SECURE IV
- 25. Equally severe threats can also come from within. Trust is violated when personal information gathered by the product is handled carelessly. We build and promote a culture of integrity where the norm is to handle data with care. WE BUILD AND PROMOTE A CULTURE OF PRIVACY V
- 26. This is not the business of hoarding data; we only collect data that serves the utility of the product and service. Therefore, identifying what those data points are must be conscientious and deliberate. WE ARE DELIBERATE ABOUT WHAT DATA WE COLLECT VI
- 27. IoT products are uniquely connected, making the flow of information among stakeholders open and fluid. This results in a complex, ambiguous, and invisible network. Our responsibility is to make the dynamics among those parties more visible and understandable to everyone. WE MAKE THE PARTIES ASSOCIATED WITH AN IOT PRODUCT EXPLICIT VI I
- 28. Users often do not have control over their role within the network of stakeholders surrounding an IoT product. We believe that users should be empowered to set the boundaries of how their data is accessed and how they are engaged with via the product. WE EMPOWER USERS TO BE THE MASTERS OF THEIR OWN DOMAIN VI II
- 29. Currently physical products and digital services tend to be built to have different lifespans. In an IoT product features are codependent, so lifespans need to be aligned. We design products and their services to be bound as a single, durable entity. WE DESIGN THINGS FOR THEIR LIFETIME IX
- 30. Design is an impactful act. With our work, we have the power to effect relationships between people and technology, as well as among people. We don’t use this influence to only make profits or create robot overlords; instead, it is our responsibility to use design to help people, communities, and societies thrive. IN THE END, WE ARE HUMAN BEINGS. X
- 31. Peak of inflated expectations Technology trigger Trough of Disillusionment Plateau of Productivity Slope of enlightenment
Hinweis der Redaktion
- The Internet of Things. A term most of you will have heard of by now. Some of you might know what it means and for those who don’t: Imagine that the physical world around you becomes smart and connected: every thing connected to the internet, with other things, services, algorithms, with people. From connected thermostats and doorlocks on house level, to the level of smart cities that can direct you to a free parking spot whilst monitoring air quality, IoT is potentially everywhere: a digital nervous system for our planet.
- And the IoT holds the promise to make our lives easier, our streets safer, our air cleaner, our business efficient, our work more fulfilling. And with already more things connected to the web than people on this planet, the IoT is making its way into our lives now.
- It’s an exciting time to be a designer in this field. It feels like there is an endless array of possibilities and a whole world to transform into one big network. As a designer, I foresee a million opportunities to make the world that nicer, safer, friendlier place.
- With Moore’s law still relevant today, computers, sensors and connectivity are becoming so cheap that we can can add this ‘smartness’ to products at virtually no marginal costs. While on the other hand, things will start to generate valuable data that can be leveraged to create great user experiences and more efficient operations.
- IoT is already yielding amazing results. John Deere is using sensors to collect data to enable precision agriculture. They connect farmers to operators, suppliers to make improve efficiency. Smart buildings are using IoT to become so energy-efficient that they can meet their energy needs with renewable energy sources.
- But in the pursuit of competitive advantages, companies (and governments alike) inevitably will develop business in the IoT not merely to solve world problems. Whether their motivation stems from genuine belief in the creation of a better product or process, the pressure of stockholders, or the fear of falling behind: the internet of things will claim it's place into our world.
- And although the IoT is field of opportunity. It’s conceptualisation consists of dilemmas and trade-offs. Business are told that data is the oil of tomorrow, and better start collecting today. You run a chain store. With IoT you can monitor each and every person in your store. What do they try on, what do they buy, what do they put back? Now imagine the value of that data if you can cross-reference your data with that of a neighbouring store.
- Creating an amazing voice-controlled home entertainment system with the power of IoT should prohibit people from having a private conversation in their own home.
- What does a baby-monitor-manufacturer know about network security? Apparently not enough.
- As this development is taking place, I think that designers and makers should take a stance. We should make sure that we are making an IoT that puts the interest of people and society at the center. We might be the only actor in the development of new products and systems with a professional interest in the wellbeing of people and ethics in general.
- At The Incredible Machine we develop concepts and perform experience design in the field of connected products and the internet of things.
- We help companies find the right concept with the right technology in a future-proof business model.
- We know that our type of business can make jobs obsolete, or create a risk of privacy infringement and security issues. We are aware of that. But is that a reason to not participate in creating products for the IoT? We aim to do what we do, in the most ethical way possible.
- For this, we initiated and co-wrote the Internet of Things Design Manifesto. This manifesto is intended as a code of conduct for everyone involved in developing the Internet of Things, outlining 10 principles to help create balanced and honest products.
- We pledge to be skeptical of the cult of the new — just slapping the Internet onto a product isn’t the answer. Monetising only through connectivity rarely guarantees sustainable commercial success.
- Value comes from products that are purposeful. Our commitment is to design products that have a meaningful impact on people’s lives; IoT technologies are merely tools to enable that.
- A complex web of stakeholders is forming around IoT products: from users, to businesses, and everyone in between. We design so that there is a win for everybody in this elaborate exchange.
- Equally severe threats can also come from within. Trust is violated when personal information gathered by the product is handled carelessly. We build and promote a culture of integrity where the norm is to handle data with care.
- This is not the business of hoarding data; we only collect data that serves the utility of the product and service. Therefore, identifying what those data points are must be conscientious and deliberate.
- IoT products are uniquely connected, making the flow of information among stakeholders open and fluid. This results in a complex, ambiguous, and invisible network. Our responsibility is to make the dynamics among those parties more visible and understandable to everyone.
- Users often do not have control over their role within the network of stakeholders surrounding an IoT product. We believe that users should be empowered to set the boundaries of how their data is accessed and how they are engaged with via the product.
- Currently physical products and digital services tend to be built to have different lifespans. In an IoT product features are codependent, so lifespans need to be aligned. We design products and their services to be bound as a single, durable entity.
- Design is an impactful act. With our work, we have the power to effect relationships between people and technology, as well as among people. We don’t use this influence to only make profits or create robot overlords; instead, it is our responsibility to use design to help people, communities, and societies thrive.
- Marcel