Social Media Research

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UK Science & Innovation Network in India

Delivered by Mr Bharadwaj Raghuraman (AJ)

Soziale Medien

Social Media Research Workshop
Bharadwaj Raghuraman (AJ)
AVP EBA
February 2014

The Three Horizons of Cognizant

THINKING FOR THE FUTURE
Rapidly Emerging
Emerging
Business
Accelerator
(EBA)

H3

Internal Venture Capital run
by CEO

Newer Capabilities
H2

Business
Consulting

BPO/KPO
IT Infrastructure Services

Core Business
H1

Application
Development
ERP, CRM, EAI

Application
Management
Testing

Managed Services
Data Warehousing

EBA Venture Incubation model

Product / Solution / Service Management
Product / Solution / Service Marketing
Field Marketing
Direct Sales
Alliances / Channel Sales
Sales and Marketing Operations

Exciting times ahead
Shifting Budgets / ROI

Social Mobile

Visual

Wearables, M2M, IoT

Privacy and Sharing

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Social Media Research

1. Social Media Research Workshop Bharadwaj Raghuraman (AJ) AVP EBA February 2014

2. The Three Horizons of Cognizant THINKING FOR THE FUTURE Rapidly Emerging Emerging Business Accelerator (EBA) H3 Internal Venture Capital run by CEO Newer Capabilities H2 Business Consulting BPO/KPO IT Infrastructure Services Core Business H1 Application Development ERP, CRM, EAI Application Management Testing Managed Services Data Warehousing

3. EBA Venture Incubation model Product / Solution / Service Management Product / Solution / Service Marketing Field Marketing Direct Sales Alliances / Channel Sales Sales and Marketing Operations

4. Voice of our Customers Employee and branded communities Drive conversations POE media; Engagement through gamification, Social Intelligence for research, voice of customer, brand management, innovation or competitive advantage

5. Exciting times ahead Shifting Budgets / ROI Social Mobile Visual Wearables, M2M, IoT Privacy and Sharing

6. Thank You! 6