This document provides an introduction and overview of Facebook and how businesses can utilize Facebook for marketing purposes. It discusses what Facebook is, important Facebook statistics, the importance of Facebook for businesses, different things businesses can do on Facebook like creating a Facebook page and getting "likes", and how to integrate Facebook into websites and apps using plugins and the Facebook SDK. It also provides tutorials on creating a Facebook app and using various Facebook plugins.

1. Introduction to Facebook
SDK
Gaurav Jaiswal
Singsys Pte. Ltd.

2. What is Facebook?

3. Facebook is a popular free social networking website that
allows registered users to create profiles, upload photos and
video, send messages and keep in touch with friends, family
and colleagues. The site, which is available in 37 different
languages, includes public features such as:

4. Marketplace - allows members to post, read and respond to
classified ads.
Groups - allows members who have common interests to find
each other and interact.
Events - allows members to publicize an event, invite guests
and track who plans to attend.
Pages - allows members to create and promote a public page
built around a specific topic.
Presence technology - allows members to see which contacts
are online and chat.

5. • More than 665 Million active users on Facebook
• 50% of users log on every day
• The average user has 130 friends
• The average user is connected to 80 pages, groups and
events
• The averse user spends over 7 hours on Facebook per
month

6. Importance of
Facebook for
Business

7. Why is Facebook important to
your business?
It can help you:
Get found
Build Credibility
Engage with your target market
It's low cost Marketing
Increase you online footprint
Build community

8. What you can do on Facebook
for your Business?
Create Facebook Page
Get "Likes”
Engage with Fans
Integrate Facebook with you Web and Mobile Apps

9. Why Create Facebook Page?
Interact and Engage
Highlight Specials / Events
Update you fans quickly / easily
Show much more Company info
Extend your brand visually to Facebook
Showcase Testimonials
Inform, Educate
Extend loyalty and deepen interaction

10. Why “Likes”?
With the Like they are opting in to hear from you
Every time someone interacts with your business, that
action gets published into the News Feed, creating work
of mouth
These organic stories are extremely effective at getting
other to engage and take action

11. You can't fake "being social”!
It's not build it and you're done
Engage with Fans
Don't give it the hard sell
Ask open ended questions

12. Facebook for
Developers

13. What is Oauth (Open
Authentication) ?
OAuth (Open Authentication) is a system which grants
third-party websites limited access into user accounts for
example your Twitter or Facebook accounts. It lets
visitors interact within the site without requiring new
account registration or releasing your username and
password to third parties

14. Why to use OAuth?
If you consider how much more connected the Internet has
become, it only makes sense that users will want to share
information between multiple accounts from Facebook into
Twitter, Tumblr, Foursquare, and now even into mobile
apps such as Path or Instagram.
The problem we face now is how to accomplish this in the
most secure and simplest way possible. OAuth is an
attempt to solve this problem.

15. How OAuth works?
There are 3 parties to consider in a standard OAuth call:
Service Provider – The main network you are trying to
pull data from. They provide the API response such as
your username, profile picture, website URL, and other
stuff.
Consumer – The 3rd party app looking to receive data.
This would be the website or mobile app which makes
the initial connection request, then also handles the
return data after authorization.
User – The person sitting behind the computer
interacting with the websites which would be you!

16. The purpose of OAuth isn’t to provide a specific library for
websites to use. It actually sets up the “rules” for building
an open protocol API.

17. Integration of
Facebook

18. Integration of Facebook can be done with:

19. Getting Started
With Facebook For
Websites

20. In this guide:
Adding social features with Plugins
Sharing content back to Facebook
Your website as an app on Facebook
Making your content look good on Facebook
Getting to know your users
Telling stories with your content
Measuring your success

21. Adding social
features with
Plugins

22. List of Social Plugins
Like Button
Send Button
Follow Button
Comments
Share Dialog
Activity Feed
Recommendations Box
Recommendations Bar
Like Box
Login Button
Registration
Facepile

23. Like Button
The most commonly used social plugin is the Like
Button, which lets your users share your page with their
friends with just a click.

24. Send Button
The Send button lets users easily send content to their friends.
People will have the option to send your URL in a message to their
Facebook friends, to the group wall of one of their Facebook
groups and as an email to any email address. The Send button
requires the JavaScript SDK.
You can get Send button code from https://developers.facebook.com/docs/reference/plugins/send/

25. Follow Button
The Follow button lets other people follow your public updates
on Facebook.

26. Comment Box
The Comments Box lets users comment on any piece of
content on your site. Features include moderation tools
and distribution.

27. Share Dialog
Facebook offers an easy-to-use Share dialog that you can include
on your web page or in your mobile web app so people can
share links on their timeline, in groups, or to their friends via a
Facebook Message. People open the Share dialog by clicking a
link on your website, which opens a new window to a special
URL on Facebook.

28. Activity Feed
The activity feed plugin displays the most interesting recent
activity taking place on your site.

29. Recommendations Box
The recommendations box shows personalized
recommendations to people using your app or website

30. Recommendations Bar
The recommendations bar lets people like content, get
recommendations and share what they’re reading with their
friends.
The recommendations bar is always docked to the lower right or
left of the screen. When the page loads the recommendations
bar is collapsed and people viewing it are shown the option to
like your page.
As people navigate toward the end of your page, the plugin
expands. The expanded view displays a social recommendation
of the next article to read on your site.

31. Like Box
The like box is a social plugin that enables Facebook Page
owners to attract and gain likes from their own website. The like
box enables people using your app or website to do the
following:
See how many people like the Page, and which of their friends
like it, too.
Read recent posts from the Page.
Like the Page with one click, without needing to visit the Page.

32. Login Button
When an app or website displays the login button, it provides
people a way to log in and also shows the profile pictures of
their friends who have already logged in for the app or site

33. Registration
The registration plugin lets people easily sign up for your
website with their Facebook account. The plugin is a simple
iframe that you can drop into your page. When logged into
Facebook, people see a form that's prefilled with their Facebook
information, where appropriate

34. Facepile
The Facepile plugin displays the Facebook profile pictures of
people who have connected with your Facebook page via a
global or custom action. It can also be configured to display
pictures of people who have connected with your app

35. How to Create
Facebook App?

36. Create Facebook App
To create Facebook app go to http://developer.facebook.com/

37. Thank You!