This is what I shared with SIG members about the experience that I successfully sold a locally designed and manufactured product into the global retailing channel of Apple.

1. Path to Value Creation
2013.Dec.9th @ SIG
Peter Xie 謝哲豪
Co-founder & Product Marketing Director of PAFERS Tech
Twitter: @singingpeter
singingpeter@gmail.com

2. a QUESTION
a STORY
an UNDERSTANDING
a VISION

3. Why are the products that nonTaiwanese make are always betterlooking and sold at a higher price?

9. 1. We ONLY have Taiwan-style living &
working experiences. (Therefore, we
don’t understand international markets)
!
2. We are not encouraged to do value
creation & realization (Price Up).
!
3. It’s not about do the right thing, or do
the thing right. It’s about do many right
things right.

13. A COMMUNITY
DEDICATED TO DISCUSS
VALUE CREATION & REALIZATION
IN INTERNATIONAL MARKETS
專注討論國際市場的價值創造及實現的社群團體

14. VALUE CREATION & REALIZATION
IN INTERNATIONAL MARKETS
• Online Marketing
• Product & Service Design
• International Trading
• Financing
• Legal issues
• Localized Marketing
• More....

15. COMMUNITY MEET-UP
• Invitation-only group
• Monthly gathering. One Chinese, one
English. Each attendee asks a question,
everybody else contributes his/her opinions.
• Irregular keynote speech.
• All nationalities are welcome
• Can’t discuss Taiwan Market (except trying
to sell a product to international market)

16. NEEDS
•Recruiting Staff!
• TA ?
•Companies/People already in running
business in international markets
•Mentors/Leaders/Sponsors?
•More ideas?