There are about 80 million Millennials in the United States and include young adults in their 20s and 30s. Millennials have earned a reputation for viewing the world through a uniquely digital lens, but there are many similarities between them older audiences. (Accenture) For a potential client research project I investigated how users conduct job searches, tools used, how information is gathered and attitudes about the “perfect job and company” utilizing Survey Monkey and an email survey of 83 users, including GenY, Millenials and 35+ users.

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THE PERFECT JOB:
TOOLS AND WANTS OF JOB SEEKERS

2. 2
For a potential client research project I investigated how users conduct job
searches, tools used, how information is gathered and attitudes about the
“perfect job and company.”
A particular audience of interest was GenY and Millennials. While there
were some differences in attitudes and tool usage, Millennials and the 25+
audience were very similar in the job-search tools they utilized and how
they found information about companies and jobs.
Research: Email Survey, 13 questions
Audience: 82 individuals, 18+

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• Tools: Desktop and LinkedIn is still the traditional tools for job searching for
both GenY and 25+
• Tools: Top Job Search Tools Include: Referral (ALL), Social (GenY), Company
Career Sites (both). Tools Rarely Used: Other web advertising, Career
Events, Print Media
• Channels: The Company Website is the top source of information when
researching employers: 72% All, 67% GenY. Referral (66%) and Social (55%)
networks are also used. Job Fairs and Blogs are rarely used
• Wants/Needs: GenY more interested in a career that aligns to social and
environmental values. GenY and 25+ are more interested in feeling good
about coming to a friendly work environment

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DEMOGRAPHICS (84 TOTAL USERS)
• 87% Employed
• 13% Unemployed
Q: What is your Age?

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Findings:
Surprisingly, 24+ are more
mobile-active than 18-24
users25+
18-24
Q: When searching for a job what tools do you use?

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Top Tools Include:
• Referral (ALL)
• Social (GenY)
• Company Career Sites (ALL)
Tools Rarely Used:
• Other web advertising
• Career Events
• Print Media
For Current Job In the Past Plan to Use Never Used
Social media
34.29% All
36% GenY
44.29% All
45.45% GenY
22.86% All
27.27% GenY
32.86% All
45.45% GenY
Career websites
(e.g. Monster)
33.33% All
18.18% GenY
71.01% All
36.36% GenY
21.74% All
18.18% GenY
15.94% All
54.55% GenY
Company career
sites
41.18% All
33.33% GenY
55.88% All
25% GenY
26.47% All
33.33% GenY
13.24% All
25% GenY
Career events
4.84% All
-
41.94% All
30% GenY
4.84% All
30% GenY
51.61% All
50% GenY
College career
services or job fairs
6.35% All
27.27% GenY
47.62% All
45.45% GenY
6.35% All
36.36% GenY
47.62% All
36.36% GenY
Print (brochure,
newspaper, etc.)
6.35% All
9.09% GenY
47.62% All
27.27% GenY
6.35% All
9.09% GenY
49.21% All
54.55% GenY
Recruiter/head
hunter
17.65% All
16.67% GenY
39.71% All
-
13.24% All
25%
41.18% All
58.33% GenY
Other web
advertising
10.94% All
9.09% GenY
21.88% All
27.27% GenY
9.38% All
9.09% GenY
64.06% All
63.64% GenY
Word of mouth
51.47% All
27.27% GenY
58.82% All
54.55% GenY
27.94% All
36.36% GenY
10.29% All
27.27% GenY

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Findings:
The Company Website is the top
source of information when
researching employers: 72% All,
67% GenY
Referral (66%) and Social (55%)
Networks are also used
Job Fairs and Blogs are rarely used
Q: When researching future employers, which
tools do you rely on most for information?

8. Q: Which social networks do you believer are the most effective for online
job searches?
8
Findings:
LinkedIn and then Facebook
are the networks most widely
used. (ALL)

9. Q: (GenY) Which social networks do you believer are the most effective for
online job searches?
9
Findings:
LinkedIn and then
Facebook are the
networks most widely
used. (GenY)

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GenY 25+ GenY more interested in a career
that aligns to their social and
environmental values.
GenY and 25+ more interested in
feeling good about coming to a
friendly work environment
25+ are more interested in being
innovative and working on
interesting projects
25+ are interested in working in a
creative and inspiring work
environment

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Text Analysis:
Career Starter: I don't see myself doing what I'm doing
now in four years, but I view it as an important stop along
the way to my ultimate career goals.
Career Starter: Because I am using my internship/job as
a way to explore career options
Career: Because there are opportunities for skill growth
and career (title/pay) advancement that are clear and
known to me
Career: Its has advancement opportunities and is
utilizing my degree
Job: When I started with this company, I felt my
position was a career started but after being
looked over several opportunities for
advancement, I've become to view it as just a
job.
Job: It is not what I want to do for the rest of my
life.
Job: It has no training opportunities, path to
management, or any other career oriented
benefits.

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A perfect position and company would be one that fits my personal needs including the need for achievement.
This position would include training and also have room for advancement in the future. A friendly, clean work
environment are also of high priority as well as the geographical location.
Matches my passion, values, and compensates me fairly for doing the job I love. At a perfect company you
don't treat the job as your "job", but rather as an essential part of your life, part of who you are and what you
stand for. There could never be two perfect companies or dream jobs, so a person would know it if he is in the
perfect company when he gets there.

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The position - one that changes enough to be interesting (not rote) and makes use of my skills and talents. Company -
one that is a grown up about the relationship between and employee and employer. Please don't expect me to give you
more loyalty than you are willing to give to me. Also, one that owns and embraces its true identity. One where the best
years are ahead, not behind.
The perfect position would be flexible enough to play to an individual's strengths while challenging them to develop
further. The perfect company would cultivate this type of flexibility, and would collaborate with individuals as they
develop both within their role and nurture new opportunities for individual and organizational development over time.
Perfect company: Has a culture built around customer focus. Nationally recognizable, profitable, produces a product or
service that people find useful or like, encourages employees at all levels to look for opportunities to improve the
company or make more money for the company in some way and go do it. Perfect position: Allows me to do something
I love and reports to someone that helps themselves by providing opportunities for me to learn new skill sets and
responsibilities or be better at existing ones. In return I make them look good by helping them reach their objectives.
To work for a company that offers a product/service that I can personally stand behind. A company that is constantly
evolving and making changes and society. A company that makes a real effort to use and foster talent that employees
have.

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A perfect position would be a job that aligns with your best skill set while offering room for advancement and
challenge all while serving a greater good. Perfect company would be a place that values their employees over
their clients, takes in interested in and is familiar with employee's short and long-term career
goals, establishes great team dynamics, and features qualified, personable, and encouraging leaders on their
management team.
Position: Always mentally challenged, core skills are always being put to good use, projects are
interesting, high quality of work is expected, variety of clients/projects is high, projects allow a sense of
ownership and a sense of leadership. Company: Flexible work schedule (can work from home at least on
occasion), your coworkers are all nice and smart and they feel like your "professional family", people are open
and honest and hard working/driven, people are high communicators and foster a teamwork
environment, works with clients that align with your personal interests, offers a decent work/life balance while
still being challenging.
The perfect position would be working for a manager who has experience in my field and can grow me as an
employee. A role which encourages independent decision making, has interesting projects and upholds a
quality brand. The perfect company would be a diverse, laid back workplace devoid of drama or politics. Where
groups collaborate on providing the best service and products possible for customers.

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ANGEL DORAN
WWW.BRAIPIXEL.COM
E: BRAINY@BRAINPIXEL.COM
C: 425.999.1322
@TRENDYGEEK