BNS The New Battleground For Iptv1

True Convergence:
The New Battleground for IPTV

Anke Gill, VP of Marketing

June 2009
© BNS Ltd, all rights reserved

IPTV – Continuing Strong
Growth
• Despite the worldwide economic crisis,
subscribers to grow at an CAGR of 29%
to 47 million subscribers globally by the
end of 2011. (ABI)
– Expected revenues 2008:$4.5 billion and 2012:$19
billion

• Main growth markets: Western Europe, USA,
China & other Asian Markets
– Currently, 7 out of 17 Western European countries
account for 94% of all IPTV customers


IPTV Demographics in Asia
Asia Top 10 Markets for IPTV, 2008
Ann. change in
IPTV/Video
Market Market IPTV/Video
subs/ 000
subs/ 000

China 2,450 China 1,638

South Korea 2,113 South Korea 803

Japan 1,561 Japan 586

Hong Kong 772 Taiwan 282

Taiwan 709 Hong Kong 74

India 107 India 49

Singapore 58 Singapore 31

Thailand 15 Thailand 9

Source: Pyramid Research / Light Reading, 2009.

• ABI expects APAC to continue leading subscription growth,
delivering a 37% CAGR over the next three years.
• The uptake of IPTV in China is set to accelerate dramatically during
the next four years following the reshuffle of the country's carriers.


The Age of Convergence

• Emergence of video as almost ubiquitous
entertainment medium
• Appliances that further blur the lines
between the TV and Internet
• Hardware alone is no longer enough:
applications and services and their
convergence across platforms will rule


Convergence: Consumers want it

Source: Ovum


The biggest Issues for IPTV
• Majority still Pay TV replica services
• Defensive business model: churn preventer
rather than ARPU generator
• Not using two way technology capability for
interactivity
• Not maximising network utilisation

IPTV needs to move to the 2.0 stage …
and beyond


The Leap Ahead with IPTV 2.0
A fully converged environment
• goes further than audience interacting with
different applications on the TV screens
• delivers crucial measurable metrics and enables
marketer to interact with target audiences for
enhanced advertising models and accountability
• converges video related services such as VOD,
P2P video, video conferencing, games and
application sharing, video security services etc


Evolution of Interactive IPTV Service


Example1 : South Korea

• Networks, solutions and contents related to the Korean IPTV now an
export driver
– The Korean IPTV consortium and a related consortium in Peru have signed
contract for the “development of human resources using IPTV”

• All three IPTV operators (KT, LG Dacom, SK Telecom) offer distinctive
education programs for young children, from kindergarten to elementary
school levels
– Play content at different speeds for pronounciation exercises
– Interactivity to solve problems, check correct answers and discuss with
teachers through the television screen live.
– Chat with friends while watching TV
– Look up additional information on
actors and performances while watching
programs on a different picture window.


Example2 : PCCW Hong Kong
• Video-On-Demand
• Online Shopping
• Gaming
• Online Banking
• Interactive Advertising
• Stock Quotes
• TV Betting
• Split Screen Gaming
• Weather
• Online Ticketing
• Traffic and Instant Polling


IPTV 3.0 Example: Platform and Content
convergence
Online service and entertainment system that marries the familiarity of
printed catalogues with the information-rich online world

• Comprises a pen-like device which connects to the IPTV
STB for seamless connectivity between printed
catalogues and online information
• The pen reads invisible dot-code printing and triggers
information on the TV screen
• Applications: online shopping, food ordering, Karaoke,
education, VoD selection…


In Summary
• Convergence of platforms, applications
and content becomes more entrenched in
peoples’ expectations
• IPTV operators need to think ahead
with innovative services to stay
competitive and generate new revenue
streams
• Transform IPTV service from a ‘dumb’
Pay TV platform into smart interactive
entertainment and communications that
converges all aspects of consumers’ life


About BNS
• Long-standing and proven experience with
telco-grade IP- entertainment, automation
and AV systems
– Telco and Hospitality focus
• Extensive content expertise
• Open platform philosophy guarantees
future proofing of technology
• Understanding the needs and expectations
of the “i-Pod generation” (access
anywhere, over any device)


• Blue Chip Client Base
• Regional Focus

Regional office
Customer deployments


The BNS Products and
Solutions Portfolio

(BNS Touch)

(BNS Touch)


Globally Renowned Partners
Encoder

Video
Server

CA/DRM

M/W

Network
Equip.

Codec

STB

Others


Thank You

29/F, Siu On Centre
188 Lockhart Road
Wanchai, Hong Kong
Ph: +852 2180 9918
www.bnsltd.com Fax: +852 2180 9919

BNS The New Battleground For Iptv1

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