1. MN319
Market Sector Digital Review
Team Gamblers
mn31903/05/2013 1

2. Team Profile
03/05/2013 mn319 2
Michael Devine
• Second year business student, competitive, driven, sociable and interested in
sport, marketing and music.
Sinead Eardley
• Business and management student, Interested in various areas from sports to
travel and fashion. Hoping to pursue a career in Event
Management, Marketing, Digital Marketing or PR.
Conor Egan
• Business management, event co-ordination, banking, digital marketing, health and
fitness and positive thinking
Alice McGinley
• Business management, marketing, advertising, event management, social
media, team leader, communication, motivated, negotiating skills, outgoing and
fun.

3. mn31903/05/2013 3
Gambling
Betfair
Tools Used !

4. Market Overview
mn31903/05/2013 4
500+ Bookmakers Globally
•Bet365 (ranked #1 online)
•Advertising campaigns
•Money back specials
•Price differences
•Betdaq
•Titan Bet
Promo Tools

5. Brands
mn31903/05/2013 5
PaddyPower
•1988
•Largest recognised both
Nationally and
Internationally
Ladbrokes
•1886
•Largest UK betting
firm
Betfair
•2000
•Largest Online betting
firm
Bet365
•2000
•Largest private employer
in Stoke-On-Trent
•Employs 2100 people
Boylesports
•1982
•Irelands largest
Independent bookmaker

6. mn31903/05/2013 6
Website
Review
Mobile
Review
BOSS
Metrics
Reports
Social
Media
Review

7. Website Review
mn31903/05/2013 7
 Modern Gambling Market is
heavily reliant on the success
of companies websites.
 The five selected bookmakers
have websites & offer financial
incentives to open an account
with them.
 Bet365 is the easiest to
navigate & well structured .
 Ladbrokes doesn’t offer
account holders the option to
stream live sport from their
preferred website.

8. Mobile Review
mn31903/05/2013 8
 The five selected bookmakers
have mobile friendly websites.
 Most scored 6/6 .
 Ladbrokes scored 5/6 – took to
long to load the site.
 Paddy Power is the easiest to
use. Live sports streaming
available.
 Use QrCode™ technology.
 Customer support instantly
available through live chat

9. BOSS Metrics Report:
Facebook
mn31903/05/2013 9

10. Facebook Top Stories...
mn31903/05/2013 10

11. BOSS Metrics Report:
Twitter
mn31903/05/2013 11

12. Twitter Top Stories..
mn31903/05/2013 12

13. Social Media Review
 All use Facebook, Twitter and have active
Websites.
 Paddy Power - huge presence on all social
media networks. Leading company on
Facebook, Twitter and mobile review.
 Bet365 – easiest to use website, high activity
on Twitter. Low activity on Facebook.
 Betfair are in 2nd place with Facebook and
Twitter.
 Boylesports and Ladbrokes have a steady
presence on all social media networks.
03/05/2013 mn319 13

14. Promotional Sites
mn31903/05/2013 14
LinkedIn
Socialmedia.ie
Wordpress
You Tube
Facebook
Twitter
Slideshare.net
Pinterest

15. Conclusion
mn31903/05/2013 15
 Paddy Power is the most active bookmaker on social media
forums, using sites such as facebook and twitter to promote their
services.
Paddy Power consistently engage with ‘followers’ and ‘fans’ on
a day-to-day basis.
Facebook fans respond to photos that are non-related to the
industry.
Twitter fans are more responsive to gambling related feeds.
Ladbrokes and Paddy Power have a huge advertising presence
both online and offline.
o Our report has proven Ladbrokes are not as effective when dealing
directly with their consumers as Paddy Power are.

16. Appendix
mn31903/05/2013 16
Facebook
https://www.facebook.com/paddypower?ref=ts&fref=ts
https://www.facebook.com/LadbrokesIreland?fref=ts
https://www.facebook.com/pages/Bet365-Tips/342582022524552
https://www.facebook.com/Betfair?ref=ts&fref=ts
https://www.facebook.com/boylesports?fref=ts
Twitter
https://twitter.com/paddypower
https://twitter.com/Ladbrokes
https://twitter.com/bet365
https://twitter.com/Boylesports
https://twitter.com/Betfair
Websites
www.ladbrokes.com/
www.bet365.com/
www.betfair.com/
www.boylesports.com/
www.paddypower.com/