2. SHEL ISRAEL
Born in 1944.
Popular Speaker and Writer of Media Issues.
Co-authored Naked Conversations
Has contributed editorially to BusinessWeek, Dow Jones Co,
and FastCompany.TV
Host of Global Neighbourhoods with Shel Israel, an online video
blog series, which was produced by FastCompany.tv,
covering enterprise and trends in social media
3. REASON FOR
TWITTERVILLE
Shel Isreal’s inspiration for writing this book was
because of james Bucks’s (Buck, a photojournalist,
photographed violent food strikes in Egypt and
was arrested) single word tweet:”Arrested.”
He saw that this social media communications
tool had become more than he thought ever
possible.
4. MAIN POINTS OF
TWITTERVILLE
Isreal gives the account of Twitters birth and their transformation into what
it is today
Twitter can effect all aspects of a companies Public Relations whether good
or bad
Credibility is an important thing to determine before you put your
company on Twitter because people listen to credible sources
There is a difference in “logo” tweeters and “human” tweeters. In “logo”
tweeters you see a corporate logo image where a human face should be.
Instead of seeing the human authors name of the tweet you see a popular
company name. @Starbucks was the most popular logo tweeter in 2009.
5. MAIN POINTS
CONTINUED
Personal brands are becoming more popular on Twitter
Obviously the more followers you have the more influence you will have in
the internet market on Twitter
Twitter does not replace e-mail or a phone call, rather it is a brand new way
of communication. An addition rather than a substitution.
Charities and Non-Profits are utilizing Twitter for its communication and
fund raising abilities.
6. 8 TIPS TO JOINING
TWITTERVILLE
Show Yourself Avoid Spammer Stats
Read First-Talk Later Have Favorites
Post Second-Follow Take Your Time
Later
Think Neighborhood
Friends Over Stars
7. TWITTERVILLE
I, personally have not been a big fan of Twitter before this book. I never
saw the positives of it and the advantages of having one until this book and
course. This book informed me on ways that Twitter can be so valuable to a
company or organization in any stage of their development. This book has
made me a much bigger supporter of Twitter. I would love to learn how to
utilize Twitter as a Church Media Director now that I have this appreciation
for it. To learn how to use it to help reach the lost and unsaved through
social media, would be a tremendous asset to the Church.
8. Twitterville
I believe that anyone who
is wanting to learn how to
utilize Twitter and even
other social media
websites in a better and
more successful way will
benefit in a great way in
reading this book. From
small business owners to
organizations fund
raising, they all would
benefit from reading
Twitterville.
9. TWITTERVILLE
BY:SHEL ISRAEL
PRESENTATION BY:
HUNTER SIMS
T-COM 365
INNOVATION OF SOCIAL
MEDIA
