The document describes a sitcom project called "Methodos Sitcom" created by an organizational consulting firm to support internal communication and culture development. The sitcom features characters within a fictional large company dealing with common workplace situations. Episodes are intended to be watched by managers and their teams to generate reflective discussions. Support materials provide discussion guides and best practices for using the episodes to cascade values, develop behaviors, and analyze internal dynamics. The goal is to create an engaging and innovative tool to transfer virtuous behaviors and implications for daily work.

1. The Methodos Sitcom An innovative project of organizational culture development and of internal communication Elisabetta Del Mare Marco Fadda

2. Methodos in short Page 2

6. Today, we’d liketo share withyouanexperiencewelived in the communicationfield: THE METHODOS SITCOM

7. THE SCENARIO WHERE EVERYTHING BEGINS…

8. The competitive scenario constantly pushes businesses to change or succumb …

9. Communication is the fulcrum of transformations

10. The paradox that we live: Always more messages to share Always less time to confront ourselves

12. The great challenge for a successful businesses of today is … … having a Management that supports the development of an organizational culture which is functional to its own business needs Page 15

13. But which internal communication to support?

14. Page17 Methodos Communication Study 2010

18. constantly reinvent themselves to look for competitive advantage.

19. invest attention in order to maintain and increase “trust” from their own peoplePage20

21. from “control” of messages, channels and times

22. to “intelligence” on internal stakeholders, their needs and valuable judgement, taking in consideration culture, country and their dominant values.Page21

24. Therefore communication is a strategic lever of the management of people and results

25. Behind each business success there are adequate behaviors and a precise communication strategy

27. behaviour

29. There is a need for new toolsto spread new behaviors

30. There is a need for new stimuli in order to give birth to the culture that we need Capire i bisogni delle persone

31. How to answer in an innovative way?

32. Page 30 The first TV series for organizational culture

37. Create reflections around the represented dynamics

38. Favour the necessary changePage 34

40. We use their behavior models as an example to examine ours and others

41. We re-read our reality through the filter of their adventures in order to discover new meaningsPage 35

43. Managers organize internal meetings with their co-workers to watch the episodes together

44. After the screening, managers lead the discussionPage 36

46. Lets watch an episode together

47. Page 43 “The Perfect Storm” What happens when communication is missing

48. Page 44

49. Page 45 The focus of the episode When the lack of communication culture ruins the processes and plans, causing damage between functions (internal) and clients (external)

50. SPEAKING GUIDE Methodos supplies material to support the episodes to help managers in the conduction of the discussion

51. Some examples of ideas and reflections to share with colleagues

52. Page 48 Which are the reasons of the clients’ complaints and how was the problem created?

53. Page 49 What is Luca’s attitude in facing difficulties and how is he percieved by Laura?

54. Page 50 Which approach do Paolo and Carloalberto have in the management of the problem?

55. Page 51 Which organizational answer is given to Filippo’s problem and which kind of culture does it denote?

57. 6 kits, one for every episode, of support for internal training (deployment)

59. Paper industry Box with the 6 personalized DVDs

60. Files of the promotional posters for every episode to hang in the firm

62. Foranyfurther information e.delmare@methodos.com m.fadda@methodos.com Page 55

63. Q&A Page56