SimplyCast offers 10 simple steps to help email marketers create their first email newsletter campaign, avoid spam techniques and engage subscribers.

1. How to Send an Email Newsletter
in 10 Simple Steps
SimplyCast
www.simplycast.com
866.323.6572

2. 1. Build Subscriber List
●
Ensure that each of your email contacts has opted in
to receive your email newsletters. If you do not obtain
permission to send, you could be labelled as a spam
marketer.

3. 2. Know the Rules
●
Before you send, review the spam regulations
for each country that you're sending to, as well
as for your own country.

4. 3. Focus on Subject Line
●
Subject lines should be eye-catching and
straightforward and should avoid spam words
that might trigger spam filters.

5. 4. Keep it Short and Sweet
●
Keep your email newsletters short to make
them easy for subscribers to read, and use
links that subscribers can click if they want
more information.

6. 5. Minimum Images
●
Don't bog down your email newsletter with
images and graphics, because it can cause
display issues for subscribers, especially those
viewing the email on their mobile devices.

7. 6. Calls to Action
●
Make your email newsletter effective with a
prominent call to action, making it easy for your
subscribers to take action and purchase or
learn more.

8. 7. Exclusive Promotions
●
Include promotions, sales, coupons or
information that are not available to anyone
who has not signed up for your email
newsletter.

9. 8. Optimize for Mobile
●
Most subscribers now view email newsletters
on their mobile devices, so make sure your
emails display and scroll properly on mobile.

10. 9. Test Your Newsletter
●
Test your newsletter before you send it to your
subscribers to make sure it displays properly
and there are no errors or other issues.

11. 10. Analyze Your Data
●
After you send, review your subscriber data
such as opens, clicks and responses. Use this
data to improve future email newsletters.

12. Try SimplyCast's Email Service
●
You can sign up for a free SimplyCast account
and try our email service today! Sign up at
www.simplycast.com/signup/