Cricket World Cup 2015 seems to have set all platforms of entertainment on fire. So much so, that the social media space is overflowing with likes, comments, follows, tweets and more. We did a social media analysis of which team wins the social media World Cup, and the results were astounding. Cut throat competition between the teams is a pleasure to watch.

1. KISKA MAUKA ON
SOCIAL MEDIA

2. HIGHLIGHTS:
• Australia and New Zealand are Hosting Cricket World Cup
for the second time(1992). England to host 2019 WC
followed by Indian in 2022.
• The number of Fans on Cricket World Cup page of
Facebook has increased to 5.5M with an average weekly
growth of 0.16M i.e ~ 3.1%. India has the highest number of
Fans on Facebook (22M). Bangladesh stands second with 5M
Fans. Scotland has lowest number of Fans (19K).
• Sachin Tendulkar - Brand Ambassador for 2015 Cricket
World Cup, had proposed to have 25 Teams. ICC had
initially thought of 10 Teams. However, with associate teams
opposition they reiterated to conduct World cup with 14
Teams.
• Afghanistan played its debut World Cup this time. The 6
Associate Members with ODI Status are Ireland,
Afghanistan, Scotland, UAE, Hong Kong, Papua New
Guinea. Hong Kong and Guinea were not qualified further.
• 5 successful chases for 300+ Score. Ireland has successfully
chased 3 times of which 2 has come against Test Playing
Nations (England and West Indies).
HIGHLIGHTS:

3. Teams Number of Fans on Facebook
Indian Cricket Team 22.2 Million
Bangladesh Cricket : The Tigers 5 Million
Cricket South Africa 2.1 Million
Pakistan Cricket Team 2.0 Million
England Cricket 1.7 Million
Sri Lanka Cricket 1.6 Million
West Indies Cricket 887k
New Zealand Cricket 676k
Afghanistan Cricket Board 263k
Cricket Ireland 193k
Cricket Australia 58k
Cricket Zimbabwe 42k
Cricket Scotland 19k
UAE Cricket Team
2.1k (No official Facebook page
available)
22.2 Million
Fans on

4. Bangladesh Cricket: The Tigers page on Facebook has highest engagement percent!
# of Fans: 5 Million
# of likes: 8 Million
# of shares: 85995
Engagement: 4.91%
(highest engagement Percent on FB in CWC15)

5. Bangladesh has the highest growth rate of167%
The growth surged up by 25% on 09/03/2015 – Day when Bangladesh
qualified to quarterfinals (ENGvsBAN)
Facebook: Teamwise Growth in Total Comments, Likes and Shares
Source:http://www.fanpagekarma.com/dashboard

6. INDIA is the favorite Team followed by England, Australia, South Africa, Srilanka
and so on. UAE has only 12265 followers on Twitter.
Descending order
Teams and their followers on Twitter

7. 137k 417k 419k
1.4
Million
Twitter Followers for the semi-final Teams

8. Engagement = 0.7%
Weekly Growth Rate = 1.5%
Profile Performance Index (PPI) *
100%
* The PPI shows how many interactions happen on a profile, how engaged the followers are and how fast a profile is growing.
It helps to gauge the real image of a profile.
Only AUSTRALIA has 100% PPI on Twitter!

9. Campaign tags of various Teams for CWC15
SOUTHAFRICA INDIA IRELAND
BANGLADESH AFGHANISTAN ZIMBABWE
NEWZEALAND AUSTRALIA UAE

10. #PROTEAFIRE
141377
#WONTGIVEITBACK
48605
Popular campaign titles as per twitter hashtag shouts

11. #PROTEAFIRE
85
#WONTGIVEITBACK
86
Sentiment Score: #wontgiveitback > #proteafire

12. • Afghanistan - playing its debut World Cup, has secured a PPI of
98% and an highest engagement of 0.75% on Twitter beating
other Associate Members (Ireland, Scotland, UAE) of ICC playing
the Cricket World Cup 2015.
• Team India has the highest number of fan followers on
Twitter. However, it has the lowest PPI of 29% compared to all
other Teams.
• Star Sports’ ‘Mauka Mauka’ campaign resonated
exceptionally well among World Cup fans yielding a cumulative
of 7.9 million views across the five videos shared on YouTube.
Extra-shots
• Every player in the Teams who played against India in CWC15 have got chance to Bat. Scores against
INDIA: PAK: 224/10 SA: 177/10 UAE: 102/10 WI: 182/10 IRE: 259/10 ZIM: 287/10 BAN: 193/10.
• INDIA has won 60 overs, 50 overs and 20 overs World Cup.
• England has lost 60 overs, 50 overs and 20 overs Finals.
Source:http://www.fanpagekarma.com/dashboard

13. Methodology
Online proprietary listening tools like Fanpagekarma and Topsy are used for collecting
the data and counting the number of mentions for each Team.
For Cricket Boards having multiple Twitter/Facebook profiles, their main official
account is taken into consideration. Images are captured from the official
Twitter/Facebook pages of Teams and from the ICC Cricket World Cup official
facebook page and raguramtips.com.
Period of analysis: February 14 to March 20, 2015

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