Key Findings: Johnson & Johnson is the most social Pharma company in the world followed by Glaxo Smith Kline and Pfizer. Johnson & Johnson is the most mentioned brand on social media. Bayer has the most active and the highest fan base on Facebook. As a result Bayer is ranked no. 1 on Facebook among all competitors. Pfizer scored the highest on Twitter.

1. Global Top 10
Pharma Companies
on Social Media
JANUARY, 2014

2. Key findings
• Johnson & Johnson is the most social
Pharma company in the world followed
by Glaxo Smith Kline and Pfizer.
• Johnson & Johnson is the most mentioned
brand on social media.
• Bayer has the most active and the highest
fan base on Facebook. As a result Bayer
is ranked no. 1 on Facebook among all
competitors.
• Pfizer scored the highest on Twitter.

3. TOP 10 MOST SOCIAL PHARMA COMPANIES
Rank Company name
Simplify360
Score
1 Johnson & Johnson
82
2 Glaxo Smith Kline
77
3 Pfizer
76
4 Merck & Co
74
5 Novartis
69
6 Bayer
67
7 Eli Lilly & Co
56
8 Sanofi
51
9 AstraZeneca
49
10 Novo Nordisk
45

4. PARAMETER WISE BREAKUP OF SCORES
Rank Company Name
1
2
3
4
5
6
7
8
9
10
Johnson
& Johnson
Merck & Co
Glaxo Smith
Kline
Pfizer
Novartis
Sanofi
AstraZeneca
Bayer
Eli Lilly & Co
Amgen
Buzz
Score
Rank Company Name
Facebook
Score
Rank Company Name
Twitter
Score
95
89
1
2
Bayer
Novo Nordisk
84
79
1
2
Pfizer
Eli Lilly & Co
91
85
84
79
74
68
63
58
53
47
3
4
5
6
7
8
9
10
Glaxo Smith Kline
Johnson & Johnson
Pfizer
Novartis
Roche Holding
Abbott Laboratories
Boehringer-Ingelheim
Eli Lilly & Co
59
54
54
47
44
40
40
39
3
4
5
6
7
8
9
10
Bayer
Novartis
Glaxo Smith Kline
Johnson & Johnson
Roche Holding
Merck & Co
Bristol-Myers Squibb
Boehringer-Ingelheim
77
76
72
69
68
64
53
42
FINAL INDEX IS A FUNCTION OF BUZZ SCORE, FACEBOOK SCORE AND TWITTER
SCORE

5. JOHNSON & JOHNSON IS THE MOST MENTIONED BRAND
0
Johnson & Johnson
Merck & Co
Glaxo Smith Kline
Pfizer
Novartis
Sanofi
AstraZeneca
Bayer
Eli Lilly & Co
Amgen
Novo Nordisk
Roche Holding
Abbott Laboratories
Bristol-Myers Squibb
Boehringer-Ingelheim
Astellas
Daiichi-Sankyo
UCB
5,000
10,000
15,000
20,000
25,000
21,094
14,864
14,127
12,022
10,648
10,357
6,760
4,701
3,381
2,577
2,091
1,711
1,592
1,543
1,349
679
343
151
Social media mentions of the top Pharma companies,
January 2014

6. In terms of SM mentions, Market in the state of Oligopoly
2%
1%
2%
1% 1% 0%
0%
1%
Johnson & Johnson
2%
Merck & Co
19%
Glaxo Smith Kline
3%
Pfizer
Novartis
4%
Sanofi
AstraZeneca
6%
Bayer
Eli Lilly & Co
14%
Amgen
Novo Nordisk
9%
Roche Holding
Abbott Laboratories
Bristol-Myers Squibb
Boehringer-Ingelheim
10%
13%
Astellas
Daiichi-Sankyo
11%
UCB
Top 4 companies cover 56% of the buzz. This shows a case of oligopoly.
* This is considering only a subset of companies so actual data considering all Pharma companies may vary. Still top 4 companies covering
56% is a case of concern for others.

7. JOHNSON & JOHNSON IS THE MOST TWEETED
No. of mentions on Twitter, January 2014
Thousands
Johnson & Johnson
Bayer
Pfizer
Eli Lilly & Co
Merck & Co
Glaxo Smith Kline
Novartis
Boehringer-Ingelheim
Roche Holding
Sanofi
Abbott Laboratories
Bristol-Myers Squibb
Novo Nordisk
Amgen
AstraZeneca
Astellas
UCB
Daiichi-Sankyo
1.184
1.101
0.911
0.896
0.836
0.753
0.689
0.628
0.596
0.383
0.364
0.25
0.183
0.169
0.112
0.073
0.048
0.015

8. PFIZER, LILLY MOST FOLLOWED ON TWITTER
9000
8000
Size of the bubble
represents the number
of followers
7000
Tweets made
6000
5000
4000
3000
2000
1000
0
0
500
1000
1500
Following Count
2000
2500
3000

9. BAYER IS A CLEAR LEADER IN FACEBOOK
Bayer has highly active fan base and at the same time a very high fan base.
No. of people engaged on Facebook
24000
Facebook engagement quadrant, January 2014
Pharmaceutical Industry, Global, Source: Simplify360
19000
Leaders
14000
9000
4000
-1000 0%
1%
1%
2%
2%
3%
%ge of fans engaged
*Bubble size represents number of fans
3%
4%
4%
5%

10. Share of fans in Facebook
Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s fan base.
7%
6%
Bayer
5%
5%
34%
Johnson & Johnson
Novo Nordisk
Pfizer
2%
2%
1%
Glaxo Smith Kline
1%
1%
Boehringer-Ingelheim
Novartis
Abbott Laboratories
Roche Holding
1%
0%
AstraZeneca
Merck & Co
Sanofi
35%
Eli Lilly & Co
Pareto Rule true here. 4 firms cover almost 87% of the fan base.
Other companies need to pull up their sleeves and fight back.

11. Methodology
Simplify360’s proprietary listening tool is used
for collecting the data and counting the
number of mentions for each company.
The parameters considered for Twitter and
Facebook were also gathered through
Simplify360.
A total of 20 global companies were
considered in the analysis.

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