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Image courtesy: www.theclientacademy.com

How to crack your Client
Clients are of different kinds…
Image courtesy: theresa-foreverours.blogspot.com
It is how you use their insights
into your business strategies
that ultimately defines your
success.
The more you know them and
identify their needs, the more
you grow in your business 
So who is this guy? Let‟s see the 10 major types of clients.
Image courtesy: sawares.eu
No 1 – The Hyper Kid
Image courtesy: in.finance.yahoo.com
These clients are very sensitive in nature and get tensed for even
the smallest thing. No matter how much you try to please them,
they still have negative feedback for you!

„Patience‟ is the key here. Do not lose your temper. Practice yoga,
meditate or just take a deep breath before talking to them.  Set
buffer time when you work for them. Delight them with proactive
work.
No 2 – The Egoistic “ME”
Image courtesy: paradigm-shift-21st-century.nl
All they want to hear is – “what‟s in it for ME?”, “what about
ME?”, “I WANT THIS!”, “where is what I had asked for?”

They need a lot of ego-massage. Make them feel important. Make
sure you meet them at least once a week, with or without any
agenda in mind. Always present an option they have asked for, no
matter how ridiculous it is. Learn how to get your work done in a
smart way 
No 3 – Sleeping Beauty
Image courtesy: www.etsy.com
Well, this type needs extra attention. They don‟t come back with
feedback on any campaign/project. Never lose interest working
on them. They have a tendency to pounce back!

Most dangerous of the lot…don‟t take them lightly. Remember it is
your job to make things happen. Be behind them, torture them
till you get what you want. Give them doses of reality from time to
time.
No 4 – One of a Kind
Image courtesy: buffettismyidol.blogspot.com
Very rare to find but wonderful to work with . They trust your
instincts and give you full freedom. Ready to help and always
welcome ideas – big or small. You wouldn‟t mind going out of
your way to work for them 

Make sure you don‟t take them for granted. Respect their time
and be honest to them. Surprise them with proactive work.
No 6 – Cry Baby
Image courtesy: www.stepbystep.com
These don‟t need a reason to cry. They only create unnecessary
pressure to meet tomorrow‟s deadline. Whine if u are late by 5
minutes, whine if the work can‟t be given „first thing in the
morning‟ when you have been briefed only last evening!

Just please them with numbers and facts because no matter what
you do or how perfect you are…this person will never be happy.
Or just grab a bottle of beer and enjoy the drama!
No 7 – The Dictator
Image courtesy: commons.wikimedia.org
The most unruly type. They partner with you only for execution.
They need no inputs from you. They will make you wait for hours
for one approval!

No point wasting time on such clients. Execute whatever they say,
that is if you really need that extra money! Otherwise, just let
them go…
No 8 – The Unmindful
Image courtesy: www.seanpaune.com
These clients know nothing…not even why they exist? Everything
is dependent on you…planning, strategy, execution…even
approvals! They never stop to amaze you with their lack of
knowledge.

Treat them justly and be patient. Make sure you know the
company‟s beliefs and values before entering in to the market, as
it might be a tricky affair. Make sure you pen down all
conversations for future reference.
No 9 – Mr. Nonsense
Image courtesy: carmenkm0625.wordpress.com
These clients love to faff. Just talk and make promises, but when
things have to be executed, they don‟t even think twice in taking
their words back ! Either no budgets or no approvals. You are left
annoyed and clueless.

Just keep in mind their behavior while planning any
campaign/project. Do not go over board with ideas. Also, make
sure you get approvals in writing. These cheapskates can do
anything for good work at low price.
No 10 – The Mr. Know-it-all
Image courtesy: www.123rf.com
I love them. This guy knows his business. Believes in deadlines and
timely deliverables. Highly intellectual and cannot be fooled
around..

Keep your basics clear. Remember he will question you all the
time, so do a lot of research before meeting him. Make sure all
deliverable are met on time.
7 minutes up…
…Identify your
Client now!
Image courtesy: www.i-l-m.com
All the best!
Prerna Jaswant
Account Manager
Simplify360
prerna@simplify360.com
THANK YOU
CONNECT WITH US
About

Simplify360 is the leading social
business intelligence firm based out of
United States and India.
Simplify360 is the world’s first
integrated Enterprise Social Media
Platform. Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for
Enterprises.

Social Business
Intelligence
www.simplify360.com

We enable businesses to perform
Online Reputation Management,
Customer Service, Community
Management, Social Media Research
& Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment
Analysis.
Leaders use Simplify360
Company Has 100+ Clients – Largely in India and America

Partners

World
wide

Brazil and LatAM

Malaysia

Qatar

USA

India

Singapore &
India

Saudi Arabia
Worldwide
Korea
How to crack your client in 7 minutes!

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How to crack your client in 7 minutes!

  • 2. Clients are of different kinds…
  • 4. It is how you use their insights into your business strategies that ultimately defines your success.
  • 5. The more you know them and identify their needs, the more you grow in your business 
  • 6. So who is this guy? Let‟s see the 10 major types of clients. Image courtesy: sawares.eu
  • 7. No 1 – The Hyper Kid Image courtesy: in.finance.yahoo.com
  • 8. These clients are very sensitive in nature and get tensed for even the smallest thing. No matter how much you try to please them, they still have negative feedback for you! „Patience‟ is the key here. Do not lose your temper. Practice yoga, meditate or just take a deep breath before talking to them.  Set buffer time when you work for them. Delight them with proactive work.
  • 9. No 2 – The Egoistic “ME” Image courtesy: paradigm-shift-21st-century.nl
  • 10. All they want to hear is – “what‟s in it for ME?”, “what about ME?”, “I WANT THIS!”, “where is what I had asked for?” They need a lot of ego-massage. Make them feel important. Make sure you meet them at least once a week, with or without any agenda in mind. Always present an option they have asked for, no matter how ridiculous it is. Learn how to get your work done in a smart way 
  • 11. No 3 – Sleeping Beauty Image courtesy: www.etsy.com
  • 12. Well, this type needs extra attention. They don‟t come back with feedback on any campaign/project. Never lose interest working on them. They have a tendency to pounce back! Most dangerous of the lot…don‟t take them lightly. Remember it is your job to make things happen. Be behind them, torture them till you get what you want. Give them doses of reality from time to time.
  • 13. No 4 – One of a Kind Image courtesy: buffettismyidol.blogspot.com
  • 14. Very rare to find but wonderful to work with . They trust your instincts and give you full freedom. Ready to help and always welcome ideas – big or small. You wouldn‟t mind going out of your way to work for them  Make sure you don‟t take them for granted. Respect their time and be honest to them. Surprise them with proactive work.
  • 15. No 6 – Cry Baby Image courtesy: www.stepbystep.com
  • 16. These don‟t need a reason to cry. They only create unnecessary pressure to meet tomorrow‟s deadline. Whine if u are late by 5 minutes, whine if the work can‟t be given „first thing in the morning‟ when you have been briefed only last evening! Just please them with numbers and facts because no matter what you do or how perfect you are…this person will never be happy. Or just grab a bottle of beer and enjoy the drama!
  • 17. No 7 – The Dictator Image courtesy: commons.wikimedia.org
  • 18. The most unruly type. They partner with you only for execution. They need no inputs from you. They will make you wait for hours for one approval! No point wasting time on such clients. Execute whatever they say, that is if you really need that extra money! Otherwise, just let them go…
  • 19. No 8 – The Unmindful Image courtesy: www.seanpaune.com
  • 20. These clients know nothing…not even why they exist? Everything is dependent on you…planning, strategy, execution…even approvals! They never stop to amaze you with their lack of knowledge. Treat them justly and be patient. Make sure you know the company‟s beliefs and values before entering in to the market, as it might be a tricky affair. Make sure you pen down all conversations for future reference.
  • 21. No 9 – Mr. Nonsense Image courtesy: carmenkm0625.wordpress.com
  • 22. These clients love to faff. Just talk and make promises, but when things have to be executed, they don‟t even think twice in taking their words back ! Either no budgets or no approvals. You are left annoyed and clueless. Just keep in mind their behavior while planning any campaign/project. Do not go over board with ideas. Also, make sure you get approvals in writing. These cheapskates can do anything for good work at low price.
  • 23. No 10 – The Mr. Know-it-all Image courtesy: www.123rf.com
  • 24. I love them. This guy knows his business. Believes in deadlines and timely deliverables. Highly intellectual and cannot be fooled around.. Keep your basics clear. Remember he will question you all the time, so do a lot of research before meeting him. Make sure all deliverable are met on time.
  • 26. …Identify your Client now! Image courtesy: www.i-l-m.com
  • 30. About Simplify360 is the leading social business intelligence firm based out of United States and India. Simplify360 is the world’s first integrated Enterprise Social Media Platform. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises. Social Business Intelligence www.simplify360.com We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  • 31. Leaders use Simplify360 Company Has 100+ Clients – Largely in India and America Partners World wide Brazil and LatAM Malaysia Qatar USA India Singapore & India Saudi Arabia Worldwide Korea