Most Bollywood stars are doing a new thing to promote their movies on Twitter. Keep scrolling if you want to know more.

1. Celebs use of Twitter for
promoting movies
August, 2014

2. HOW SHAHRUKH KHAN IS PROMOTING HIS UPCOMING MOVIE “HAPPY NEW YEAR”
• Shahrukh Khan has changed his Twitter Profile name as
Charlie (name of his character in Happy New Year movie)
• Sharing of trailers, links, updates and hashtags around the
movie was prominent on Twitter. Promotion of #HNYTrailer
PROMOTION OF HNY TRAILER
https://twitter.com/iamsrk/status/499104490071408642
https://twitter.com/iamsrk/status/500229774548013056
Top Hashtags
#HNYTrailer
#HappyNewYear
Top Links shared
http://t.co/jEyKKxyA6t
http://t.co/QkEHcSz4aY

3. HOW SHAHRUKH KHAN IS PROMOTING HIS UPCOMING MOVIE “HAPPY NEW YEAR”
Top Hashtags No.of times used Overall mentions
#HNYTrailer 3 194,308
#HappyNewYear 3 34,096
#Indiawaale 2 23,021
#TheSlamJam 2 11,288
#SLAMTheTour 1 10,311
No.of times used signifies number of times Shahrukh khan tweeted the hashtag
Overall mentions represents Twitter mentions on the Hashtag over the last one month
TOP LINKS SHARED BY SHAHRUKH KHAN
Top Links shared No.of times
used
Content shared on YouTube YouTube Views
http://t.co/jEyKKxyA6t 2 SLAM! The Tour (Official Promo) 252,486
http://t.co/QkEHcSz4aY 1 Happy New Year | Official Trailer | Shah
Rukh Khan | Deepika Padukone
666,341
http://t.co/x9G2dHSqMx 1 Happy New Year (2014) | Official Motion
Poster
220,878
http://t.co/EmnIfV1lE4 1 SLAM! The Tour- City Promo 105,788

4. HOW DEEPIKA PADUKONE IS PROMOTING HER MOVIES ON TWITTER
• Deepika Padukone has changed her Twitter Profile name as
Finding Fanny (name of an upcoming movie, she's acting in)
PROMOTION OF FINDING FANNY TRAILER
Top Hashtags
#FindingFanny
#FannyRe
#HNYTrailer
#HappyNewYear
https://twitter.com/deepikapadukone/status/498816502322057216

5. HOW DEEPIKA PADUKONE IS PROMOTING HER MOVIES ON TWITTER
Top Hashtags No.of times used Overall mentions
#FindingFanny 5 10,361
#FannyRe 2 1,798
#HNYTrailer 1 194,308
#HappyNewYear 1 34,096
No.of times used signifies number of times Deepika Padukone tweeted the hashtag
Overall mentions represents Twitter mentions on the Hashtag over the last one month
TOP LINKS SHARED BY DEEPIKA PADUKONE
Top Links shared No.of times
used
Content shared on YouTube YouTube Views
https://t.co/TRms3KL0WH 1 Fanny Re - Finding Fanny | Deepika
Padukone, Arjun Kapoor
460,715
http://t.co/4hBfGLwXUU 1 Finding Fanny | Official Trailer | Arjun
Kapoor, Deepika Padukone
4,635,962

6. HOW SALMAN KHAN IS PROMOTING HIS MOVIES ON TWITTER
• Salman Khan has also shared Kick Trailer on Twitter. Updates
on Kick songs and his look in the movie. Very few hashtags
were used by Salman
PROMOTION OF KICK TRAILER
https://twitter.com/BeingSalmanKhan/status/478131192273719296
Total clicks on the
Bit.ly link shared
across different
social media
platforms
Over 17Millionviews
in YouTube for the Kick trailer

7. HOW AJAY DEVGN IS PROMOTING HIS MOVIES ON TWITTER
• Ajay Devgn has changed his profile picture. Further to
sharing updates around Singham Returns he also had a Q&A
session to interact with his fans. Usage of different hashtags
around the movie was prominent
PROMOTION OF SINGHAM RETURNS TRAILER
Top Hashtags
#AataMajhiSatakli
#SinghamReturns
#SinghamRoarsOnWeChat
#JoinSinghamSquad
https://twitter.com/ajaydevgn/status/487592669288202241

8. HOW AJAY DEVGN IS PROMOTING HIS MOVIES ON TWITTER
Top Hashtags No.of
times used
Overall mentions
#AataMajhiSatakli 20 11,782
#SinghamReturns 5 44,514
#SinghamRoarsOnWeChat 2 3,197
#JoinSinghamSquad 1 911
No.of times used signifies number of times Ajay Devgn tweeted the hashtag
Overall mentions represents Twitter mentions on the Hashtag over the last one month
TOP LINKS SHARED BY AJAY DEVGN
Top Links shared No.of times
used
Content shared on YouTube YouTube Views
http://t.co/ND0CA3xoYW 2 Exclusive: Aata Majhi Satakli | Singham
Returns | Ajay Devgan | Kareena Kapoor
| Yo Yo Honey Singh
6,139,391
http://t.co/BJxjrfLMog 3 Singham Returns Official Theatrical Trailer
| Ajay Devgn & Kareena Kapoor
7,140,601

9. Methodology
Simplify360’s proprietary listening tool is used for collecting the data and counting the
number of mentions for each company.
Geography considered: Global
Period of analysis: July 18 to August 18, 2014

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