Every company aims to keep the relationship with their customers good, for obvious reasons that nobody wants to earn a bad name. Especially considering the fact that social media today, is that continent which has the highest number of inhabitants, both good and bad words spread fast. However, it is important to remember that providing support via a social platform is not as simple as it may seem. This presentation provides references to what are the do's and don't of Social CRM.

1. STEPS TO GET THESTEPS TO GET THE
PERFECT SOCIALPERFECT SOCIAL
CRM MIXCRM MIX

2. TO DO GOOD CRM YOU NEED TOTO DO GOOD CRM YOU NEED TO
BE SOCIAL,BE SOCIAL,
BOTHBOTH LITERALLY ANDLITERALLY AND IMPLICITLY.IMPLICITLY.

3. SOCIAL CRM IS NOT JUSTSOCIAL CRM IS NOT JUST
ABOUT PROVIDING CUSTOMERABOUT PROVIDING CUSTOMER
SUPPORT,SUPPORT,
IT IS BUT A TREASURE HOUSE OFIT IS BUT A TREASURE HOUSE OF
CUSTOMER INSIGHTS.CUSTOMER INSIGHTS.

4. STRATEGICALLY DESIGNEDSTRATEGICALLY DESIGNED CRMCRM
TOOLS CAN RESEARCH ANDTOOLS CAN RESEARCH AND
ORGANIZE DATA EFFORTLESSLYORGANIZE DATA EFFORTLESSLY..

5. HERE ARE A FEW TIPSHERE ARE A FEW TIPS
THAT’LL HELP DEVELOP ATHAT’LL HELP DEVELOP A
STRONG SOCIALSTRONG SOCIAL CRMCRM
STRATEGY.STRATEGY.

6. BEBE HUMANHUMAN
Nobody wants to speak with a robot. BeNobody wants to speak with a robot. Be
a real person to earn your customersa real person to earn your customers
loyalty and trust.loyalty and trust.

7. CONNECTCONNECT
EMOTIONALLYEMOTIONALLY
Save your sales pitch for later, rather takeSave your sales pitch for later, rather take
the emotional path.the emotional path.

8. STRIKESTRIKE
CONVERSATIONSCONVERSATIONS
Don’t simply put up promotional videosDon’t simply put up promotional videos
or images, rather post questions andor images, rather post questions and
videos/images which probe customers tovideos/images which probe customers to
reply.reply.

9. PLAY IT FAIRPLAY IT FAIR
Don’t only respond to complaints andDon’t only respond to complaints and
queries. The people speaking good aboutqueries. The people speaking good about
you want to be appreciated as well.you want to be appreciated as well.

10. KEEP IT REALKEEP IT REAL--TIMETIME
Don’t keep you customers waiting, they don’tDon’t keep you customers waiting, they don’t
like doing it at the billing desk as well as onlike doing it at the billing desk as well as on
socialsocial media.media.

11. DON’T FORGETDON’T FORGET
Use a single platform to manage all your channels.Use a single platform to manage all your channels. AvoidAvoid
confusions and present a strong brandconfusions and present a strong brand statement.statement.

12. About Simplify360’s Service Cloud
Simplify360 is a leading social business intelligence
firm. Our Social Customer Service solution enables
customer support team to manage customer
complaints and queries on social media.
We enable businesses to perform Online
Reputation Management, Customer Service,
Community Management, Social Media Research
& Brand Auditing; Online Sales Lead Generation,
and Consumer Sentiment Analysis.
Simplify360 operates directly or through partners in
the US, Malaysia, Korea, South Africa, UAE and the
Netherlands to name a few. The company’s
products and services are sold in over 100
countries.
If you are interested to know more about
Simplify360 and its offering, you can contact us at
contact@simplify360.com.
>>> Request for Demo

13. THANK YOU
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