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1. Do You What Is The Percentage Of
People Using Adwords Profitably?

2. #1 Create a list with all possible keywords that fit to your
product, service or whatever you are promoting. The more
words you come up with, the more chances you get of
finding the niche keyword which brings me to point 2

5. #4 I usually choose NOT to advertise on content opting
purely for search as they are more targeted and is of
higher quality. BUT if I am targeting a highly competitive
area where ads are like $0.80 per click, I would turn on
advertising for content while disabling adwords for
searching(lowering bid price). I would have total control
over costs while having traffic extremely cheap.

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