This social media presentation was delivered to Keller Williams Real Estate by Videospot Online Marketing

1. VIDEOSPOT
Video Marketing ●Social Media ● Web Design ● SEO
Social Media for Real Estate
Turning your big fear into a huge asset

2. Who is this guy?
Owen Hemsath
Owen Hemsath is an expert in
digital marketing with a focus on
lead generation through social
media strategies, SEO, and
landing page design.
Owen has worked for major
broadcast entities and
celebrities before deciding to go
full throttle with Videospot.
He is writing a book on social
media due to come out in Fall
‘13

3. What are we gonna talk about today?
Quick overview to this presentation
• Targeting your marketplace on social
• Content strategy
• Distribution strategy
• Your next step

4. What is social media?
It is simply the media
we use online to
communicate with
each other

5. Who is social media?
The major players

6. So where should you be
spending your time?

7. The demographics of social media
Who is doing what, where, and why?
1 Billion users
60% Female
86% (18-29)
73% some college
1 of 7 minutes
67% will like for 25%
200+ million users
55% Female
61% primary pro site
50% BA/BS/MA
2 new users/1 sec
4/5 users make decisions
517 Million
60% Female
92% RT content
40% don’t‘ Tweet
Mostly urban
18-49
800 million views/mo
27.9 mill men 18-29
34.7 mill women 18-54
60% of all women
67% of all men
2nd largest SERP
700 vids shared on
TW/min

8. The demographics of social media
Who is doing what, where, and why?
800 million views/mo
27.9 mill men 18-29
34.7 mill women 18-54
60% of all women
67% of all men
2nd largest SERP
700 vids shared on TW/min
100 million
55% Female
Ages 18-34
300 million photos
567 likes/second
Grew 1600%
400 million
69% Male!!
2nd most active
42% single
+1 = 5 billion
80% log in daily

9. Target Your Buyer Persona
Your Buyer Persona is
an incarnation of your
past successes or of
your desired market

10. This is Denise
She is 34
She has a college degree
She is married
She is employed
She has 3 kids
She has a mortgage
She owns a home

12. What is your approach?
You don’t need a
social media
strategy, you need a
content strategy

13. Sample Content Strategy
Create 4 videos per month
Write 6-8 blogs per month
50 Tweets per week
10 Google+ posts
5 Facebook posts
This content becomes
the heart of your social
media distribution plan
Engage and Follow Back!
eBook
Articles
Video Content
Blogs
Social
Media
Posts
Speaking
Engagement

14. Social Media Is Not About You
Bad Page Names
• Joe Johnson Real Estate
• Sammy the Realtor
• Centurion Real Estate

15. Social Media Is Not About You
Better Page Names
• Explore San Diego
• Carlsbad Community Page
• Beautiful Homes and Gardens
• Interior Designs That You Will
LOVE
• Making Good Investments
Pre Sale
Sale
Post Sale

19. Think more like a publisher!
“Your job as a content provider is to be a resource
for your buyer as an industry authority- this
includes subcultures within your niche.”
Some things you can write about:
•
•
•
•
•
•
School system
Community events (free & paid)
Pumpkin Patches
Crime rates
Home values
Surf spots
Some things you can post:
•
•
•
•
•
•
Funny kid pics
Shots of ocean
Interior design
Views of/from designer homes
Comics
Places of interest

20. Know your platform
Image and video based posts.
Should be fun and lighthearted
Use messages
Leverage your person profile page as
well
Ask for engagement

21. Know your platform
Short and informative
Keyword based, linked to content
Use Hashtags
Retweet other authoritative content
to build credibility
Written like headlines
Follow back

22. Know your platform
Professional! Professional!
Links to Twitter
Images and Video work well
Blog content works best
Post in groups
Build credibility

23. What we do is build marketing channels:

24. What can VIDEOSPOT do for YOU
We will build you an
introductory level
marketing channel to
start growing your list

25. Cover Photo
Logo Avatar
Link in description
Unlimited FB landing page options

26. Video
increases
conversion
Convert
viewers into
leads

27. This is the
Welcome Email
that they will
receive
immediately.

28. Take
advantage of
our amazing
offer!
x4

29. In total what you will get is….
1.
2.
3.
4.
5.
6.
2-minute video shot in studio with full product (a $650.00 value)
Custom photo shoot for new headshots to be used wherever you like (a $350.00 value)
1 newsletter style email with embedded video (a $249.00 value)
4 text-based emails with hyperlinks to social media sites (a $200 value)
Programmed auto email responder campaign with CRM (a $600 value)
New custom timeline cover photo with image (a $300 value)
This whole marketing system is valued at $2,349
Available today for only $697
info@thevideospot.net