This document summarizes different methods for evaluating survey questions, including qualitative pre-testing methods like exploratory interviews, focus groups, and expert reviews as well as quantitative testing like split panel tests and analysis of response distributions. It discusses the advantages and disadvantages of different evaluation techniques such as cognitive interviews, field testing with interviewer and respondent debriefing, and compares the effectiveness and costs of various methods.

1. Survey Research Methods Week 3. Evaluating Surveys Robert Andersen, Steve Fisher and Anthony Heath Department of Sociology UNIVERSITY of OXFORD