1. CASE STUDY: “Why MySpace is an Engaging Place Online for CPG Marketers”
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3. Audience Audience THE APPROACH 1-to-1 Media Audience Advertising Public Relations Blogs, Boards, Podcast, RSS Social Networks Audience Old Engagement Model: One-to-One New Engagement Model: Social Advertising Public Relations Engagement is achieved when individuals move from “ response” mode to “actively” fostering a relationship. Crest created engagement by using various MySpace social networking tools. 1-to-1 Media
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8. THE EXECUTION: MISS IRRESISTABLE, AND THE CREST iQ QUIZ Crest furthered the interaction between their brand and MySpace users by having an exclusive chat with actor Nick Cannon that users could only participate in if they became a friend of Miss Irresistible Featured Events
![THE PROBLEM ,[object Object],[object Object],[object Object],[object Object],MySpace Helped Crest Reach Their Goals!](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)