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real world trad.media online “ Start it up” Create a buzz  online  and recruit for a  real world  event Interpretation by @simonsanders of an  original presentation  by @mediaczar
real world trad.media online “ Create and stimulate” Tweet, broadcast, blog, film from your  real world  event to stimulate further  online  noise Interpretation by @simonsanders of an  original presentation  by @mediaczar
“ Do the trad. media thing” With added online back-story, make your  real world  event of interest to the  offline  media   real world trad.media online Interpretation by @simonsanders of an  original presentation  by @mediaczar
trad.media real world online Interpretation by @simonsanders of an  original presentation  by @mediaczar “ Fan the flames” Share your  offline  news / successes / marketing campaign with your wider audience  online
trad. media real world online Interpretation by @simonsanders of an  original presentation  by @mediaczar “ Follow it up” Keep the mainstream  offline  media tuned  in to your  online  story

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Try Angles for Integrated Success (5 Slides)

  • 1. real world trad.media online “ Start it up” Create a buzz online and recruit for a real world event Interpretation by @simonsanders of an original presentation by @mediaczar
  • 2. real world trad.media online “ Create and stimulate” Tweet, broadcast, blog, film from your real world event to stimulate further online noise Interpretation by @simonsanders of an original presentation by @mediaczar
  • 3. “ Do the trad. media thing” With added online back-story, make your real world event of interest to the offline media real world trad.media online Interpretation by @simonsanders of an original presentation by @mediaczar
  • 4. trad.media real world online Interpretation by @simonsanders of an original presentation by @mediaczar “ Fan the flames” Share your offline news / successes / marketing campaign with your wider audience online
  • 5. trad. media real world online Interpretation by @simonsanders of an original presentation by @mediaczar “ Follow it up” Keep the mainstream offline media tuned in to your online story