Eurocomm results smcd

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EuroComm follow up presentation

Technology Business

Listening to the buzz at
EuroComm 2013
© 2013 Brandwatch | www.brandwatch.com

Brandwatch social media monitoring
© 2013 Brandwatch | www.brandwatch.com 2
We had a great event and would recommend it to fellow communicators,
it was fun and beautifully diverse. We monitored the buzz with the
Brandwatch tool in publicly available social media for the terms
Eurocomm OR @eurocomm OR #eurocomm OR (IABC AND Europe)
*95%+ of the buzz
was from Twitter

Social media is disruptive…
© 2013 Brandwatch | www.brandwatch.com 3

© 2013 Brandwatch | www.brandwatch.com 4
1. @simplycomm 2. @CelineSchill 3. @Claudia_v_
Top 3 Twitter Sharers

EuroComm mentions by people who are generally
influential (ranked by Kred score)
© 2013 Brandwatch | www.brandwatch.com 5
*Sentiment isn’t negative about the event per se, just that the language used was “emotive”

If you want impact, it helps to be there and tweet
(Ranked by Brandwatch impact score)
© 2013 Brandwatch | www.brandwatch.com 6
*Sentiment isn’t negative about the event per se, just that the language used was “emotive”

These twitter handles have some serious reach
© 2013 Brandwatch | www.brandwatch.com 7

And #EuroComm just shy of the million potential
impressions
© 2013 Brandwatch | www.brandwatch.com 8

In Conclusion
© 2013 Brandwatch | www.brandwatch.com 9
•  There was plenty of social media conversations and the
vast majority was through twitter
•  Social media has some serious reach at an event like this
•  The buzz was generally very positive
•  People liked the variety of the speakers and sharing was
done by people outside the event
•  The social part was key, genuine off-line social media at
restaurants and bars ;)

10
Email/ simonm@brandwatch.com
Web/ +44 7738 770061
Twitter/ @simonmc
© 2013 Brandwatch | www.brandwatch.com
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Eurocomm results smcd

1. Listening to the buzz at EuroComm 2013 © 2013 Brandwatch | www.brandwatch.com

2. Brandwatch social media monitoring © 2013 Brandwatch | www.brandwatch.com 2 We had a great event and would recommend it to fellow communicators, it was fun and beautifully diverse. We monitored the buzz with the Brandwatch tool in publicly available social media for the terms Eurocomm OR @eurocomm OR #eurocomm OR (IABC AND Europe) *95%+ of the buzz was from Twitter

3. Social media is disruptive… © 2013 Brandwatch | www.brandwatch.com 3

4. © 2013 Brandwatch | www.brandwatch.com 4 1. @simplycomm 2. @CelineSchill 3. @Claudia_v_ Top 3 Twitter Sharers

5. EuroComm mentions by people who are generally influential (ranked by Kred score) © 2013 Brandwatch | www.brandwatch.com 5 *Sentiment isn’t negative about the event per se, just that the language used was “emotive”

6. If you want impact, it helps to be there and tweet (Ranked by Brandwatch impact score) © 2013 Brandwatch | www.brandwatch.com 6 *Sentiment isn’t negative about the event per se, just that the language used was “emotive”

7. These twitter handles have some serious reach © 2013 Brandwatch | www.brandwatch.com 7

8. And #EuroComm just shy of the million potential impressions © 2013 Brandwatch | www.brandwatch.com 8

9. In Conclusion © 2013 Brandwatch | www.brandwatch.com 9 •  There was plenty of social media conversations and the vast majority was through twitter •  Social media has some serious reach at an event like this •  The buzz was generally very positive •  People liked the variety of the speakers and sharing was done by people outside the event •  The social part was key, genuine off-line social media at restaurants and bars ;)

10. 10 Email/ simonm@brandwatch.com Web/ +44 7738 770061 Twitter/ @simonmc © 2013 Brandwatch | www.brandwatch.com Contact