The document discusses how enterprise social networking can improve collaboration compared to traditional email. It provides an example of a project team at a space exploration company using a social graph platform to collaborate more effectively. The team is able to discover relevant expertise within the organization, integrate work that was previously siloed, and benefit from serendipitous connections that lead to better outcomes than traditional methods would allow.

1. ?
ENTERPRISE
SOCIAL
NETWORKING
MYTH or MAGIC
SIMON GUEST
GM, BUSINESS INNOVATION
NEUDESIC, LLC

2. RAY TOMLINSON

3. RAY TOMLINSON
QWERTYUIOP
IN 1971, RAY SENT THIS

4. RAY TOMLINSON
THE FIRST EMAIL!

5. EMAIL VOLUME
= ISP USAGE = CORPORATE
h3p://www.radica>.com/wp/wp-­‐content/uploads/2012/04/Email-­‐Sta>s>cs-­‐Report-­‐2012-­‐2016-­‐Execu>ve-­‐Summary.pdf

6. EMAIL VOLUME
}
= ISP USAGE = CORPORATE
h3p://www.radica>.com/wp/wp-­‐content/uploads/2012/04/Email-­‐Sta>s>cs-­‐Report-­‐2012-­‐2016-­‐Execu>ve-­‐Summary.pdf

7. EMAIL VOLUME
} = 3,300,000,000 email accounts
worldwide
= ISP USAGE = CORPORATE
h3p://www.radica>.com/wp/wp-­‐content/uploads/2012/04/Email-­‐Sta>s>cs-­‐Report-­‐2012-­‐2016-­‐Execu>ve-­‐Summary.pdf

8. EMAIL VOLUME
} = 3,300,000,000 email accounts
worldwide
89,000,000,000
messages per day
= ISP USAGE = CORPORATE
h3p://www.radica>.com/wp/wp-­‐content/uploads/2012/04/Email-­‐Sta>s>cs-­‐Report-­‐2012-­‐2016-­‐Execu>ve-­‐Summary.pdf

9. EMAIL VOLUME 30,900,000
}
LAST 30 SECONDS
= 3,300,000,000 email accounts
worldwide
89,000,000,000
messages per day
= ISP USAGE = CORPORATE
h3p://www.radica>.com/wp/wp-­‐content/uploads/2012/04/Email-­‐Sta>s>cs-­‐Report-­‐2012-­‐2016-­‐Execu>ve-­‐Summary.pdf

10. EMAIL VOLUME
RIGHT TOOL?
ALWAYS DONE
THIS WAY?

11. ISSUES WITH EMAIL

12. ISSUES WITH EMAIL
01 inefficient for collaboration

13. ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems

14. ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity

15. ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving

16. ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying

17. ISSUES WITH EMAIL
WE NEED A NEW
COLLABORATION PROJECT!

18. WE NEED A NEW COLLABORATION PROJECT
}
HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?

19. WE NEED A NEW COLLABORATION PROJECT
}
HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?

20. WE NEED A NEW COLLABORATION PROJECT
}
HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?
HOW MANY HAVE BEEN AN OUTSTANDING SUCCESS?

21. WE NEED A NEW COLLABORATION PROJECT
}
HOW MANY UNDERTAKEN PROJECT TO IMPROVE COLLABORATION?
HOW MANY HAVE BEEN AN OUTSTANDING SUCCESS?

22. }
WE NEED A NEW COLLABORATION PROJECT
GOOD INTENTIONS

23. }
WE NEED A NEW COLLABORATION PROJECT

24. }
WE NEED A NEW COLLABORATION PROJECT
“ALL PROJECTS NOW ON
SHAREPOINT!”

25. }
WE NEED A NEW COLLABORATION PROJECT
“ALL PROJECTS NOW ON
SHAREPOINT!”
“ERP IS NOW INTEGRATED
WITH CRM!”

26. }
WE NEED A NEW COLLABORATION PROJECT
“ALL PROJECTS NOW ON
SHAREPOINT!”
“ERP IS NOW INTEGRATED
WITH CRM!”
“THIS IS OUR NEW
COLLABORATION PLATFORM”

27. }
WE NEED A NEW COLLABORATION PROJECT
INTEGRATION OF SINGLE
PERSON AND MULTIPLE
SYSTEMS

28. }
WE NEED A NEW COLLABORATION PROJECT
ALT + TAB
INTEGRATION

29. WE NEED A NEW COLLABORATION PROJECT
BACK TO EMAIL!

30. HOW DO WE FIX THIS?

31. HOW HAS COMMUNICATION CHANGED ACROSS GENERATIONS?

32. COMMUNICATION ORIENTATION
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

33. COMMUNICATION ORIENTATION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

34. COMMUNICATION ORIENTATION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
BABY BOOMER 1946-1964 TELEPHONE
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

35. COMMUNICATION ORIENTATION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

36. COMMUNICATION ORIENTATION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
GENERATION Y 1980-2000 IM/TEXT/SOCIAL
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

37. COMMUNICATION ORIENTATION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
GENERATION Y 1980-2000 IM/TEXT/SOCIAL
GENERATION Z 2000 onwards SOCIAL ONLY
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

38. COMMUNICATION ORIENTATION
EASY - WE’LL JUST BUY A SOCIAL PRODUCT...

39. COMMUNICATION ORIENTATION
DEFINE A SOCIAL GRAPH FOR YOUR ORGANIZATION

40. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES

41. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT

42. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE

43. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW

44. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE

45. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE LIKE

46. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE

47. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINE

48. SOCIAL GRAPH HAS A TAXONOMY OF ENTITIES
CONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINE
CONNECT UPDATE FOLLOW SHARE LIKE ENCOURAGE TIMELINE

49. CONNECTIONS IN THE SOCIAL GRAPH ARE MADE THROUGH CONTEXT

50. THE SOCIAL GRAPH IS EXTENDED THROUGH SYSTEMS
FACEBOOK HAS APPS
ORGANIZATIONS HAVE SYSTEMS (CRM, ERP, HCM)

51. TAXONOMY, CONTEXT, SYSTEMS

52. HOW CAN A SOCIAL GRAPH
TAXONOMY, CONTEXT, SYSTEMS
DRIVE DIFFERENT BEHAVIOR IN AN ORGANIZATION?

53. A DAY IN THE LIFE

54. INTRODUCING MARSTWO, LLC
GETTING PEOPLE TO MARS BY 2023!

55. INTRODUCING MARSTWO, LLC
engineering field corporate
sales hr
GETTING PEOPLE TO MARS BY 2023!

56. EVERYONE HAVING SAME ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying

57. EVERYONE HAVING SAME ISSUES WITH EMAIL
01 inefficient for collaboration

58. MEET THE TEAM
JEFF HAY
Director
of
Engineering
Has
a
new
idea
for
wheels
for
vehicles
on
Mars.
Wants
to
develop
this
into
a
new
design
with
his
team...

59. MEET THE TEAM
JEFF HAY
Director
of
Engineering
01 Form
a
new
team
02 Brainstorm
some
new
ideas
03 Setup
a
working
environment

60. COLLABORATION
HOW WOULD JEFF DO THIS TODAY?

61. COLLABORATION
New
Wheel
System
Margaret
Au,
Hugo
Garcia,
Carol
Troup
New
Wheel
System
Margaret,
Hugo,
Carol,
I’ve
been
thinking
about
a
new
wheel
system
for
our
people
carrier
on
Mars
-­‐
would
love
to
brainstorm
some
ideas.
What
>mes
work
with
you?
I’ll
book
a
conference
room.
Thanks,
Jay

62. COLLABORATION

63. COLLABORATION

64. COLLABORATION

65. COLLABORATION
NEED TO BRING ON BUSINESS PARTNER
CAROL FORWARDS A RECOMMENDATION

66. COLLABORATION
Materials
RFP
sales@marsmaterials.com
Carol
Troup
Materials
RFP
Brian
Nice
to
“virtually
meet
you”!
Carol
recommended
that
we
send
our
latest
RFP
to
Mars
Materials
for
considera>on.
Please
find
a3ached
document.
Look
forward
to
your
reply!
Thanks
Jeff

67. COLLABORATION

68. COLLABORATION
Materials
RFP
Jeff
Hay
RFP
response
Jeff
Thanks
for
the
opportunity
to
respond.
At
discussed,
please
find
a3ached
our
RFP
response
and
quote
for
the
materials.
Would
you
mind
forwarding
to
the
rest
of
the
team?
Let
me
know
if
you
have
any
ques>ons.
Regards
Brian
Smith
VP,
Sales
Mars
Materials

69. NOT BAD, BUT...

70. NOT BAD, BUT...

71. NOT BAD, BUT...
01 does jeff have the right team?

72. NOT BAD, BUT...
01 does jeff have the right team?
02 did they choose the right partner?

73. NOT BAD, BUT...
01 does jeff have the right team?
02 did they choose the right partner?
how can others find out about the
03 project?

74. REPLAY

75. COLLABORATION
USING THE ORGANIZATION’S SOCIAL GRAPH
JEFF CREATES A NEW PROJECT

76. COLLABORATION
NEW PROJECT

77. COLLABORATION
NEW PROJECT

78. COLLABORATION

79. COLLABORATION

80. COLLABORATION
DECIDES NOT TO HAVE A MEETING!!!

81. COLLABORATION
DECIDES NOT TO HAVE A MEETING!!!
STARTS THE CONVERSATION IN THE SOCIAL GRAPH

82. COLLABORATION

83. COLLABORATION

84. COLLABORATION

85. COLLABORATION

86. COLLABORATION

87. COLLABORATION

88. COLLABORATION

89. COLLABORATION

90. COLLABORATION

91. COLLABORATION
SOCIAL GRAPH IS BECOMING RICHER
BECAUSE OF ALL THESE CONVERSATIONS

92. COLLABORATION

93. COLLABORATION

94. COLLABORATION

95. COLLABORATION

96. COLLABORATION

97. ? END RESULT

98. END RESULT

99. END RESULT
social graph allows the project to
01 be discoverable

100. END RESULT
social graph allows the project to
01 be discoverable
jeff might never have learned about
02 chris’ similar work or the new vendor

101. END RESULT
social graph allows the project to
01 be discoverable
jeff might never have learned about
02 chris’ similar work or the new vendor
social graph increases likelihood of
03 “brilliant” happening

102. ISSUES WITH EMAIL

103. ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying

104. ISSUES WITH EMAIL
02 doesn’t integrate well with systems

105. MEET THE TEAM
JENNI MERRIFIELD
Director
of
Sales
Has
been
chartered
with
selling
the
#1
thing
people
care
about...
The
first
tourist
2ckets
to
Mars!

106. MEET THE TEAM
JENNI MERRIFIELD
Director
of
Sales
01 Win
a
“huge
deal”
02 Meet
this
month’s
quota
03 Maintain
customer
sa>sfac>on

107. SYSTEMS
HOW WOULD JENNI DO THIS TODAY?

108. SYSTEMS
ENTERS INTO CRM

109. SYSTEMS
ENTERS INTO CRM
BECAUSE SHE’S BEEN ENCOURAGED (TOLD) TO!

110. SYSTEMS
MOST OF THE COLLABORATION IS DONE VIA EMAIL

111. BigCo
Deal
Update
SYSTEMS Jenni
Merrifield
BigCo
Deal
Update
What’s
the
latest?
Karen
is
telling
me
that
CRM
hasn’t
been
updated.
Pls
update
asap.
Brad
Su3on
CEO
MarsTwo,
LLC
MOST OF THE COLLABORATION IS DONE VIA EMAIL

112. BigCo
Deal
Update
BigCo
Deal
Update
SYSTEMS Brad
Su3on Merrifield
Jenni
BigCo
Deal
Update
RE:
BigCo
Deal
Update
What’s
the
latest?
Karen
is
telling
me
that
CRM
hasn’t
been
updated.
Brad
Pls
update
asap.
Things
are
going
well,
thanks
for
asking.
We
are
mee>ng
with
Larry
and
Greg
on
Wednesday
ajernoon
to
go
through
the
presenta>on
and
talk
pricing.
Would
love
to
Brad
Su3on
get
your
input
on
the
money
slide
before
we
head
down
there.
CEO
MarsTwo,
LLC
I
haven’t
updated
CRM
yet
-­‐
things
are
crazy
this
week
-­‐
but
will
do
when
I
land
later
tonight.
/Jenni
Jenni
Merrifield
Director
of
Sales
MOST OF THE COLLABORATION IS DONE VIA EMAIL

113. BigCo
Deal
Update
SYSTEMS Jenni
Merrifield
BigCo
Deal
Update
What’s
the
latest?
Karen
is
telling
me
that
CRM
hasn’t
been
updated.
Pls
update
asap.
Brad
Su3on
CEO
MarsTwo,
LLC
MOST OF THE COLLABORATION IS DONE VIA EMAIL

114. SYSTEMS
THEY WIN THE DEAL!!!

115. We
won
the
deal!!!
SYSTEMS Jenni
Merrifield,
Cassie
Hicks,
Jeff
Hay,
Chris
Gray,
Mary
Cha,
Karen
Lamb
We
won
the
deal!!!
All,
Just
got
no>ce
that
the
founders
of
BigCo
have
agreed
on
a
date
and
price
for
their
>ckets
to
Mars!!!
Congratula>ons
to
everyone
involved
in
closing
the
deal
-­‐
you
guys
rock!
THEY WIN THE DEAL!!!
Please
forward
to
anyone
in
your
team
that
I
might
have
missed.
Brad
Su3on
CEO
MarsTwo,
LLC

116. SYSTEMS
BUT THEN, A CUSTOMER ISSUE...
CAN WE ADD A TRAVELER AND BRING
THE DATE FORWARD?

117. RE:
New
date
and
extra
passenger
SYSTEMS RE:
New
date
and
extra
passenger
RE:
New
date
and
extra
passenger
RE:
New
date
and
extra
passenger
Brad
Su3on,
Cassie
Hicks,
Jeff
Hay,
Chris
Gray,
Mary
Cha,
Karen
Lamb
Brad
Su3on,
Cassie
Hicks,
Jeff
Hay,
Chris
Gray,
Mary
Cha,
Karen
Lamb
Brad
Su3on,
Cassie
Hicks,
Jeff
Hay,
Chris
Gray,
Mary
Cha,
Karen
Lamb
Brad
Su3on,
Cassie
Hicks,
Jeff
Hay,
Chris
Gray,
Mary
Cha,
Karen
Lamb
RE:
New
date
and
extra
passenger
RE:
New
date
and
extra
passenger
RE:
New
date
and
extra
passenger
RE:
New
date
and
extra
passenger
All
All
All
All
OK
-­‐
I
think
we
have
a
handle
on
this
now.
Cassie,
thanks
for
taking
the
call
from
BUT THEN, A CUSTOMER ISSUE...
OK
-­‐
I
think
we
have
a
handle
on
this
now.
Cassie,
thanks
for
taking
the
call
from
Larry
e-­‐arly
hink
we
ave
a
a
andle
on
this
now.
Cassie,
thanks
for
taking
the
call
from
OK
I
think
Sunday.
h
OK
I
t on
we
hhave
handle
on
this
now.
Cassie,
thanks
for
taking
the
call
from
Larry
e-­‐arly
on
Sunday.
Larry
early
on
Sunday.
Larry
early
on
Sunday.
CAN WE ADD A TRAVELER AND BRING
Now
that
we
are
gelng
to
know
BigCo,
it’s
a
good
lesson
for
us
when
dealing
with
Now
that
we
are
gelng
to
know
BigCo,
it’s
a
good
lesson
for
us
when
dealing
with
them
in
that
wwe
re
gelng
to
know
BBigCo,
it’s
a
ood
lesson
for
us
s
when
ealing
wwith
Now
he
future...!!! e
a
Now
that
uture...!!!
them
in
he
f
them
in
the
future...!!!
are
gelng
to
know
igCo,
it’s
a g
good
lesson
for
u
when
d
dealing
ith
THE DATE FORWARD?
/Jenni
/Jenni
/Jenni
similar
issues
in
the
future...!!!
/Jenni
Jenni
Merrifield
Jenni
Merrifield
Director
Merrifield
Jenni
of
Sales
Director
of
errifield
Jenni
M Sales
Director
of
Sales
Director
of
Sales

118. NOT BAD, BUT...

119. NOT BAD, BUT...

120. NOT BAD, BUT...
crm and email completely
01 disconnected

121. NOT BAD, BUT...
crm and email completely
01 disconnected
02 deal updates only go to select people

122. NOT BAD, BUT...
crm and email completely
01 disconnected
02 deal updates only go to select people
03 flurry of email for customer issues

123. REPLAY

124. SYSTEMS
ENTERS INTO CRM

125. SYSTEMS
ENTERS INTO CRM
OPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH

126. SYSTEMS
OPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH

127. SYSTEMS
OPPORTUNITY PAGE IS AUTOMATICALLY CREATED IN THE GRAPH

128. SYSTEMS
THEY WIN THE DEAL!!!

129. SYSTEMS
CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST

130. SYSTEMS
CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST

131. SYSTEMS
CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST

132. SYSTEMS
CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST

133. SYSTEMS
CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST

134. SYSTEMS
CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST

135. SYSTEMS
CLOSED OPPORTUNITY TRIGGERS AUTOMATIC POST

136. SYSTEMS
BUT THEN, A CUSTOMER ISSUE...
CAN WE ADD A TRAVELER AND BRING
THE DATE FORWARD?

137. SYSTEMS

138. ? END RESULT

139. END RESULT

140. END RESULT
social graph enables the crm system
01 to become a “friend”

141. END RESULT
social graph enables the crm system
01 to become a “friend”
full context around customers,
02 opportunities, and sales

142. END RESULT
social graph enables the crm system
01 to become a “friend”
full context around customers,
02 opportunities, and sales
03 the graph captures customer issues
for future reference

143. ISSUES WITH EMAIL

144. ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying

145. ISSUES WITH EMAIL
03 low employee productivity

146. MEET THE TEAM
BEN SPAIN
Lead
Engineer,
Avionics
Cares
passionately
about
the
quality
of
engineering
-­‐
and
his
team
of
engineers!

147. MEET THE TEAM
BEN SPAIN
Lead
Engineer,
Avionics
01 Address
quality
issues
02 Keep
up
morale
in
the
team
03 Connect
with
corporate
HQ

148. PRODUCTIVITY
HOW WOULD BEN DO THIS TODAY?

149. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

150. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

151. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

152. PRODUCTIVITY
NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS

153. PRODUCTIVITY
NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS

154. Overhea>ng
CPU
issue
PRODUCTIVITY Bobby
Khaleghian
Overhea>ng
CPU
issue
Bobby
If
you
have
>me,
can
you
devote
some
>me
this
week
to
look
at
the
overhea>ng
cpu
issue
on
the
S240
motherboards?
Really
need
to
get
to
the
bo3om
of
this
one
fast!
I’ve
uploaded
the
details
to
the
sharepoint
defect
tracking
system,
including
the
latest
picture
from
this
morning’s
test
run.
Cheers
Ben
NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS

155. RE:
Overhea>ng
CPU
issue
PRODUCTIVITY Bobby
Khaleghian
RE:
Overhea>ng
CPU
issue
Hey
Boss
Sure
thing
-­‐
can
you
also
send
me
the
test
strategy
document
as
well?
I
think
Keith
sent
something
in
email
last
week,
but
can’t
find
it
in
my
inbox...
-­‐-­‐Bobby
Bobby
If
you
have
>me,
can
you
devote
some
>me
this
week
to
look
at
the
overhea>ng
cpu
issue
on
the
S240
motherboards?
Really
need
to
get
to
the
bo3om
of
this
one
fast!
NEEDS TO ASSIGN THIS TO ONE OF HIS ENGINEERS

156. PRODUCTIVITY
BEN KEEPS GETTING CALLS FROM COMPETITORS
ABOUT AN ACQUISITION...?

157. PRODUCTIVITY
NOTICES IMPORTANT COMPANY ANNOUNCEMENT

158. PRODUCTIVITY

159. IMPORTANT
-­‐
NON
DISCLOSURE
REQUIRED
-­‐
PLEASE
READ
PRODUCTIVITY All
Employees
IMPORTANT
-­‐
NON
DISCLOSURE
REQUIRED
-­‐
PLEASE
READ
PLEASE
DO
NOT
DISCLOSE
UNTIL
OFFICIAL
PR
RELEASE
ON
WEDNESDAY
12PM
EST
All
Employees
I’m
excited
to
announce
that
MarsTwo
will
be
adding
a
new
company
to
the
poroolio
through
the
acquisi>on
of
space
food
company,
SpaceBites.
This
acquisi>on
puts
MarsTwo
in
a
prime
posi>on
for
supplying
high
quality,
desirable
food
and
beverages
for
the
first
tourists
on
their
flights
to
Mars.
We
will
be
formally
announcing
the
acquisi>on
through
a
press
release
on
Wednesday
at
12pm.
You
may
receive
calls
and
emails
from
the
press
about
the
acquisi>on.
Please
redirect
any
such
enquiries
to
the
formal
announcement
on
Wednesday.
Brad
Su3on
CEO
MarsTwo

160. NOT BAD, BUT...

161. NOT BAD, BUT...

162. NOT BAD, BUT...
photo upload and defect tracking
01 very manual using the workshop pc

163. NOT BAD, BUT...
photo upload and defect tracking
01 very manual using the workshop pc
not that confident bobby is going to do
02 a good job on his task

164. NOT BAD, BUT...
photo upload and defect tracking
01 very manual using the workshop pc
not that confident bobby is going to do
02 a good job on his task
caught off guard with the acquisition
03 email

165. REPLAY

166. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

167. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

168. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

169. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

170. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

171. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

172. PRODUCTIVITY
BEN HAS BEEN TRACKING A DEFECT

173. PRODUCTIVITY
INTRINSIC MOTIVATION FOR BOBBY :-)

174. PRODUCTIVITY

175. PRODUCTIVITY

176. PRODUCTIVITY
INTRINSIC MOTIVATION FOR THE ORGANIZATION :-)

177. PRODUCTIVITY

178. PRODUCTIVITY
BEN’S TASK, ASSIGNED TO BOBBY, SHARED AND
RECOGNIZED BY CEO
CONNECTIONS LIKE THIS WOULD LIKELY NEVER
HAPPEN IN EMAIL

179. PRODUCTIVITY
ONE STEP FURTHER: GAMIFICATION

180. PRODUCTIVITY
h3p://www.bigdoor.com/gamifica>on/

181. PRODUCTIVITY

182. PRODUCTIVITY

183. PRODUCTIVITY
HOW ABOUT THAT COMPANY ANNOUNCEMENT?

184. PRODUCTIVITY
BRAD POSTED TO THE SOCIAL GRAPH

185. PRODUCTIVITY
BRAD POSTED TO THE SOCIAL GRAPH

186. PRODUCTIVITY
Pulse.
New
message
posted
to
Employee
Announcements.
BRAD POSTED TO THE SOCIAL GRAPH

187. ? END RESULT

188. END RESULT

189. END RESULT
social graph allows better
01 interaction with “edge” employees

190. END RESULT
social graph allows better
01 interaction with “edge” employees
social graph fosters intrinsic
02 motivation - tasks and gamification

191. END RESULT
social graph allows better
01 interaction with “edge” employees
social graph fosters intrinsic
02 motivation - tasks and gamification
notifications from the graph make for
03 more informed employees

192. ISSUES WITH EMAIL

193. ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying

194. ISSUES WITH EMAIL
04 poor history and archiving

195. MEET THE TEAM
CHEN YANG
New
VP
of
Legal
Just
joined
MarsTwo
yesterday!
Strong
legal
background
-­‐
but
doesn’t
know
the
first
thing
about
gelng
to
Mars!

196. MEET THE TEAM
CHEN YANG
New
VP
of
Legal
01 Needs
to
get
up
to
speed!
02 Complete
all
the
HR
paperwork
03 Get
an
“early
win”

197. HISTORY AND ARCHIVING
HOW WOULD CHEN DO THIS TODAY?

198. HISTORY AND ARCHIVING
HIRING CHEN

199. HISTORY AND ARCHIVING
Candidate:
Chen
Yang
Margaret
Au,
Jeff
Hay,
Ian
Tien,
Karin
Lamb
Brad
Su3on
Candidate:
Chen
Yang
All,
Thanks
for
taking
the
>me
to
interview
Chen
today.
Resume
is
a3ached.
Just
as
a
reminder,
here
is
the
schedule:
Margaret
-­‐
10.00am
-­‐
11.00am
HIRING CHEN Jeff
-­‐
11.00am
-­‐
12.00pm
Ian
-­‐
12.00pm
-­‐
1.30pm
(Lunch
Interview)
Karin
-­‐
1.30pm
-­‐
2.30pm
Karin,
if
the
feedback
is
good
from
the
loop,
I’ve
booked
30
mins
with
Brad
at
2.30pm.
Thanks!

200. HISTORY AND ARCHIVING
RE:
Candidate:
Chen
Yang
Candidate:
Chen
Yang
Margaret
Au,
JJeff
Hay,
Ian
Tien,
Karin
Lamb
Margaret
Au,
eff
Hay
Brad
Su3on
Candidate:
Chen
hen
Yang
RE:
Candidate:
C Yang
Margaret,
Jeff
All,
Thanks
for
our
conversa>on
wnterview
C’m
ptoday.
Resume
is
a3ached.
lJunch
How
was
y taking
the
>me
to
iith
Chen.
Ihen
lanning
on
spending
a
lot
of
ust
chalng
about
his
li>ga>on
background
-­‐
did
you
already
cover
this?
Please
let
as
a
reminder,
here
is
the
schedule:
me
know
ASAP.
Margaret
-­‐
10.00am
-­‐
11.00am
HIRING CHEN Thanks
-­‐
Ian
Jeff
-­‐
11.00am
-­‐
12.00pm
Ian
-­‐
12.00pm
-­‐
1.30pm
(Lunch
Interview)
Karin
-­‐here
can
-­‐I
2.30pmopy
of
his
resume?
It’s
not
on
the
HR
SharePoint
PS:
W
1.30pm
find
a
c
portal.
Karin,
if
the
feedback
is
good
from
the
loop,
I’ve
booked
30
mins
with
Brad
at
2.30pm.
All,
Thanks!
Thanks
for
taking
the
>me
to
interview
Chen
today.
Resume
is
a3ached.
Just
as
a
reminder,
here
is
the
schedule:

201. HISTORY AND ARCHIVING
RE:
Candidate:
Chen
Yang
Candidate:
Chen
Yang
Chen’s
Feedback
Margaret
Au,
JJeff
Hay,
Ian
Tien,
Karin
Lamb
Margaret
Au,
eff
Hay
Margaret
Au,
Jeff
Hay,
Ian
Tien
Brad
Su3on
Candidate:
Chen
hen
Yang
RE:
Candidate:
C Yang
Chen’s
Feedback
All, Was
is
Jeff feedback
so
far
on
Chen?
Hire?
No
hire?
Margaret,
the
Thanks
for
our
conversa>on
wnterview
ICneed
oday.
Resume
is
a3ached.
lJunch
How
was
y taking
the
>me
to
iith
Chen.
I’m
pt
He’s
just
gone
to
the
restroom
and
hen
lanning
on
spending
a
end
f
ust
to
know
whether
to
s
lot
o
chalng
about
his
li>ga>on
background
-­‐
did
you
already
cover
this?
Please
let
as
a
reminder,
here
iot!!! schedule:
him
to
Brad
or
n s
the
me
know
ASAP.
Margaret
-­‐
10.00am
-­‐
11.00am
HIRING CHEN Karin
Thanks
-­‐
Ian -­‐
12.00pm
Jeff
-­‐
11.00am
Ian
-­‐
12.00pm
-­‐
1.30pm
(Lunch
Interview)
Karin
-­‐here
can
-­‐I
2.30pmopy
of
his
resume?
It’s
not
on
the
HR
SharePoint
PS:
W
1.30pm
find
a
c
portal.
Karin,
if
the
feedback
is
good
from
the
loop,
I’ve
booked
30
mins
with
Brad
at
2.30pm.
All,
Thanks!
Thanks
for
taking
the
>me
to
interview
Chen
today.
Resume
is
a3ached.
Just
as
a
reminder,
here
is
the
schedule:

202. HISTORY AND ARCHIVING
CHEN GETS THE JOB!
NOW HE NEEDS TO GET UP TO SPEED

203. HISTORY AND ARCHIVING

204. HISTORY AND ARCHIVING
Nice
to
meet
you!
Mary
Cha,
Ian
Tien,
Karin
Lamb,
Chris
Barry,
Karen
Berg
(and
25
more)
Nice
to
meet
you!
All,
As
Brad
men>oned
in
his
email
announcement,
I’m
very
pleased
to
be
a
part
of
the
MarsTwo
team!
I’d
love
to
get
up
to
speed
with
what
everyone
is
doing!
Can
I
ask
for
30
minutes
of
your
>me
over
the
next
two
weeks?
Please
send
me
your
availability
and
I
will
setup
a
mee>ng.
Thanks
again!
Chen
Yang
VP,
Legal
MarsTwo

205. HISTORY AND ARCHIVING
401k
Transfer/Rollover
Ellen
Adams
401k
Transfer/Rollover
Ellen
Thanks
for
the
reminder
-­‐
Just
completed
the
healthcare
and
dental
insurance
forms.
Is
there
anything
special
that
I
need
to
do
for
401k
setup?
Thanks,
Chen
Chen
Yang
VP,
Legal
MarsTwo

206. HISTORY AND ARCHIVING

207. HISTORY AND ARCHIVING
HAS LITTLE CONTEXT ABOUT THE
ORGANIZATION

208. HISTORY AND ARCHIVING

209. HISTORY AND ARCHIVING
NEVER RECEIVED IT!

210. HISTORY AND ARCHIVING
CHEN GETS FIRED!
I.T. WILL BE “ARCHIVING” CHEN’S MAILBOX

211. NOT BAD, BUT...

212. NOT BAD, BUT...

213. NOT BAD, BUT...
chen’s interview loop was chaotic
01 through email

214. NOT BAD, BUT...
chen’s interview loop was chaotic
01 through email
onboarding for chen was slow and
02 unproductive for everyone involved

215. NOT BAD, BUT...
chen’s interview loop was chaotic
01 through email
onboarding for chen was slow and
02 unproductive for everyone involved
if/when chen leaves, all of the
03 context is lost

216. REPLAY

217. HISTORY AND ARCHIVING
STEP BACK TO CHEN’S INTERVIEW

218. HISTORY AND ARCHIVING
PRIVATE INTERVIEW LOOP IN GRAPH

219. HISTORY AND ARCHIVING
PRIVATE INTERVIEW LOOP IN GRAPH

220. HISTORY AND ARCHIVING
PRIVATE INTERVIEW LOOP IN GRAPH

221. HISTORY AND ARCHIVING
CHEN GETS THE JOB!
NOW HE NEEDS TO GET UP TO SPEED

222. HISTORY AND ARCHIVING
CHEN’S INITIAL VIEW OF THE SOCIAL GRAPH

223. HISTORY AND ARCHIVING
CHEN’S INITIAL VIEW OF THE SOCIAL GRAPH

224. HISTORY AND ARCHIVING
CHEN’S INITIAL VIEW OF THE SOCIAL GRAPH

225. HISTORY AND ARCHIVING
“I KNEW SIMON BEFORE I KNEW SIMON”

226. HISTORY AND ARCHIVING
CHEN’S INITIAL VIEW OF THE SOCIAL GRAPH

227. HISTORY AND ARCHIVING
CHEN STILL GETS FIRED!

228. HISTORY AND ARCHIVING
BEING “ARCHIVED” IN THE SOCIAL GRAPH

229. HISTORY AND ARCHIVING
BEING “ARCHIVED” IN THE SOCIAL GRAPH

230. ? END RESULT

231. END RESULT

232. END RESULT
social graph supports a more precise
01 and secure interview process

233. END RESULT
social graph supports a more precise
01 and secure interview process
chen was up to speed quicker and
02 interrupted fewer people

234. END RESULT
social graph supports a more precise
01 and secure interview process
chen was up to speed quicker and
02 interrupted fewer people
when employees exit, context is still
03 available in the social graph

235. ISSUES WITH EMAIL

236. ISSUES WITH EMAIL
01 inefficient for collaboration
02 doesn’t integrate well with systems
03 low employee productivity
04 poor history and archiving
05 little reporting or querying

237. ISSUES WITH EMAIL
05 little reporting or querying

238. MEET THE TEAM
BRAD SUTTON
CEO
Proud
of
the
company,
and
how
quickly
MarsTwo
is
growing!
But
lacks
the
repor>ng
mechanisms
needed
to
keep
up
with
the
growth...

239. MEET THE TEAM
BRAD SUTTON
CEO
01 Monitor
KPIs
02 Get
quick
answers
to
requests
03 Understand
org
health

240. REPORTING
HOW WOULD BRAD DO THIS TODAY?

241. REPORTING
INVESTED IN EXISTING DASHBOARD

242. Targeted
Leads
Metric
REPORTING Cassie
Hicks
Targeted
Leads
Metric
Cassie
What’s
wrong
with
our
targeted
leads
metric?
My
report
is
showing
me
465
MTD
yet
in
our
last
staff
mee>ng
you
were
confident
about
reaching
600.
I
know
it’s
the
weekend,
but
please
call
me.
Brad
Su3on
CEO
MarsTwo
FURTHER CONTEXT IS ALWAYS THROUGH EMAIL

243. REPORTING
FURTHER CONTEXT IS ALWAYS THROUGH EMAIL

244. RE:
Targeted
Leads
Metric
REPORTING Brad
Su3on
RE:
Targeted
Leads
Metric
Brad
Sorry
for
the
delay
-­‐
was
swimming
with
the
kids
when
you
emailed.
This
metric
was
bought
up
in
our
last
marke>ng
mee>ng
-­‐
the
new
campaign
(that
you
needed
bringing
forward)
is
responsible
for
the
dip.
We’ll
be
back
on
track
next
month.
Sorry
for
not
lelng
you
know
sooner.
Cassie
FURTHER CONTEXT IS ALWAYS THROUGH EMAIL

245. REPORTING
STUFF HE DOESN’T HAVE A REPORT FOR...

246. REPORTING
RER

247. REPORTING
RER EXECUTIVE REQUEST
RANDOM

248. Quick
Q
REPORTING Jeff
Hay
Quick
Q
Jeff
For
the
new
wheel
project,
how
many
sub-­‐assemblies
did
we
order
last
month?
Just
come
back
from
playing
golf
with
a
new
vendor
and
it
looks
like
they
can
offer
us
a
lower
price
(assuming
we
meet
the
minimum
monthly
volume).
Let
me
know.
Brad
Su3on
CEO
MarsTwo
RANDOM EXECUTIVE REQUEST

249. REPORTING
RANDOM EXECUTIVE REQUEST

250. REPORTING
GENERAL WATERCOOLER TALK

251. REPORTING
HOW ARE WE DOING ON GLASSDOOR?

252. REPORTING Ellen
Adams
Quick
Q
Glassdoor
Ellen
What’s
up
with
our
ra>ng
on
Glassdoor?
Employees
are
complaining
about
having
too
many
random
things
thrown
at
them.
How
do
we
fix
this?
PS:
And
the
cafeteria
food
is
bad,
apparently.
Brad
Su3on
CEO
MarsTwo
...AND SOME EMAIL!

253. REPORTING
...AND SOME EMAIL!

254. NOT BAD, BUT...

255. NOT BAD, BUT...

256. NOT BAD, BUT...
01 no context for existing kpis

257. NOT BAD, BUT...
01 no context for existing kpis
02 multiple random executive requests

258. NOT BAD, BUT...
01 no context for existing kpis
02 multiple random executive requests
brad needs to go to glassdoor to find
03 out information on his own company!

259. REPLAY

260. REPORTING
MONITORING KPIS THROUGH SOCIAL GRAPH

261. REPORTING
MONITORING KPIS THROUGH SOCIAL GRAPH

262. REPORTING
MONITORING KPIS THROUGH SOCIAL GRAPH

263. REPORTING
Pulse.
Brad
Su3on
posted
a
ques>on
to
Targeted
Leads
Metric
(KPI).
MONITORING KPIS THROUGH SOCIAL GRAPH

264. REPORTING
MONITORING KPIS THROUGH SOCIAL GRAPH

265. REPORTING
MONITORING KPIS THROUGH SOCIAL GRAPH

266. REPORTING
MONITORING KPIS THROUGH SOCIAL GRAPH

267. REPORTING
RER EXECUTIVE REQUEST
RANDOM

268. REPORTING
SEARCH ACROSS SOCIAL GRAPH

269. REPORTING
NLQ

270. REPORTING
NLQ
HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME]

271. REPORTING
NLQ
HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME]
HOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS

272. REPORTING
NLQ
HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME]
HOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS
HOW MANY EMPLOYEES WERE HIRED IN THE LAST YEAR

273. REPORTING
NLQ
HOW MANY X[ENTITY] WERE Y[VERB] IN Z[TIMEFRAME]
HOW MANY DEFECTS WERE LOGGED IN THE LAST 5 YEARS
HOW MANY EMPLOYEES WERE HIRED IN THE LAST YEAR
HOW MANY WHEELS WERE SOLD IN THE LAST MONTH

274. REPORTING
NLQ ACROSS SOCIAL GRAPH

275. REPORTING
ULTIMATE EXECUTIVE TOY

276. REPORTING
ULTIMATE EXECUTIVE TOY

277. REPORTING
WATERCOOLER TALK

278. REPORTING
REPORTING ON THE SOCIAL GRAPH

279. REPORTING
REPORTING ON THE SOCIAL GRAPH

280. REPORTING
REPORTING ON THE SOCIAL GRAPH

281. REPORTING
REPORTING SENTIMENT

282. REPORTING
REPORTING SENTIMENT

283. ? END RESULT

284. END RESULT

285. END RESULT
the social graph pulls through
01 business kpis and adds context

286. END RESULT
the social graph pulls through
01 business kpis and adds context
brad’s requests are more visible
02 within the social graph

287. END RESULT
the social graph pulls through
01 business kpis and adds context
brad’s requests are more visible
02 within the social graph
nlq and sentiment provides unique
03 reporting of the social graph

288. IMPLEMENTING A SOCIAL GRAPH FOR YOUR ORGANIZATION

289. BARRIERS FOR ADOPTION

290. BARRIERS FOR ADOPTION
FACEBOOK-LIKE FUNCTIONALITY WILL
LEAD TO EMPLOYEES WASTING MORE TIME!

291. BARRIERS FOR ADOPTION
FACEBOOK-LIKE FUNCTIONALITY WILL
LEAD TO EMPLOYEES WASTING MORE TIME!
01 PEOPLE ALREADY HAVE FACEBOOK

292. BARRIERS FOR ADOPTION
FACEBOOK-LIKE FUNCTIONALITY WILL
LEAD TO EMPLOYEES WASTING MORE TIME!
01 PEOPLE ALREADY HAVE FACEBOOK
02 WORK RELATIONSHIPS ARE DIFFERENT

293. BARRIERS FOR ADOPTION
FACEBOOK-LIKE FUNCTIONALITY WILL
LEAD TO EMPLOYEES WASTING MORE TIME!
01 PEOPLE ALREADY HAVE FACEBOOK
02 WORK RELATIONSHIPS ARE DIFFERENT
03 SELF GOVERNING

294. BARRIERS FOR ADOPTION

295. BARRIERS FOR ADOPTION
ARE YOU SAYING EMAIL IS DEAD?

296. BARRIERS FOR ADOPTION
01 NO, BUT THERE ARE THOSE WHO ARE
ARE YOU SAYING EMAIL IS DEAD?

297. BARRIERS FOR ADOPTION
01 NO, BUT THERE ARE THOSE WHO ARE
ARE YOU SAYING EMAIL IS DEAD?

298. BARRIERS FOR ADOPTION
01 NO, BUT THERE ARE THOSE WHO ARE
ARE YOU SAYING EMAIL IS DEAD?

299. BARRIERS FOR ADOPTION
01 NO, BUT THERE ARE THOSE WHO ARE
02 COMPLIMENTARY TO THE SOCIAL GRAPH
ARE YOU SAYING EMAIL IS DEAD?

300. BARRIERS FOR ADOPTION
01 NO, BUT THERE ARE THOSE WHO ARE
02 COMPLIMENTARY TO THE SOCIAL GRAPH
03 NEED TO UNDERSTAND HOW TO USE BETTER
ARE YOU SAYING EMAIL IS DEAD?

301. BARRIERS FOR ADOPTION

302. BARRIERS FOR ADOPTION
OUR CULTURE IS MUCH MORE
PRIVATE vs PUBLIC

303. BARRIERS FOR ADOPTION
OUR CULTURE IS MUCH MORE
PRIVATE vs PUBLIC
01 PUBLIC AS DEFAULT

304. BARRIERS FOR ADOPTION
OUR CULTURE IS MUCH MORE
PRIVATE vs PUBLIC
01 PUBLIC AS DEFAULT
02 THE PRISON OF PRIVATE COMMUNICATION

305. BARRIERS FOR ADOPTION
OUR CULTURE IS MUCH MORE
PRIVATE vs PUBLIC
01 PUBLIC AS DEFAULT
02 THE PRISON OF PRIVATE COMMUNICATION
03 OFTEN DICTATED BY GENERATIONAL GAP

306. BARRIERS FOR ADOPTION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
GENERATION Y 1980-2000 IM/TEXT/SOCIAL
GENERATION Z 2000 onwards SOCIAL ONLY
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

307. BARRIERS FOR ADOPTION
PRIVATE COMMUNICATION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
GENERATION Y 1980-2000 IM/TEXT/SOCIAL
GENERATION Z 2000 onwards SOCIAL ONLY
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

308. BARRIERS FOR ADOPTION
PRIVATE COMMUNICATION
TRADITIONALISTS 1925-1945 PERSONAL CONTACT
BABY BOOMER 1946-1964 TELEPHONE
GENERATION X 1960-1980 EMAIL
GENERATION Y 1980-2000 IM/TEXT/SOCIAL
GENERATION Z 2000 onwards SOCIAL ONLY
NARCISSISM
h3p://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selec>on%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPF's%20Business%20Development%20Needs.pdf

309. ADOPTION PLAN

310. ADOPTION PLAN
NOT FIXED BY A PRODUCT ALONE

311. ADOPTION PLAN STARTING POINT

312. ADOPTION PLAN STARTING POINT
01 IDENTIFY MOST IMPORTANT USE CASES
THAT WILL GENERATE ROI

313. ADOPTION PLAN STARTING POINT
01 IDENTIFY MOST IMPORTANT USE CASES
THAT WILL GENERATE ROI
02 START WITH A SINGLE USE CASE

314. ADOPTION PLAN STARTING POINT
01 IDENTIFY MOST IMPORTANT USE CASES
THAT WILL GENERATE ROI
02 START WITH A SINGLE USE CASE
ENSURE CROSS DEPARTMENT AND
03 CROSS GENERATION

315. ADOPTION PLAN SUPPORT AND MENTORING

316. ADOPTION PLAN SUPPORT AND MENTORING
01 CULTURE CHANGE NEEDS SUPPORT -
PEOPLE WILL “FORGET”

317. ADOPTION PLAN SUPPORT AND MENTORING
01 CULTURE CHANGE NEEDS SUPPORT -
PEOPLE WILL “FORGET”
02 USE OF GAMIFICATION CAN HELP

318. ADOPTION PLAN SUPPORT AND MENTORING
01 CULTURE CHANGE NEEDS SUPPORT -
PEOPLE WILL “FORGET”
02 USE OF GAMIFICATION CAN HELP
AS MOMENTUM BUILDS, BRING IN 2ND
03 USE CASE

319. ADOPTION PLAN COLLABORATION WITH I.T.

320. ADOPTION PLAN COLLABORATION WITH I.T.
01 WHAT PRODUCT/TECHNOLOGY/
SERVICES?

321. ADOPTION PLAN COLLABORATION WITH I.T.
01 WHAT PRODUCT/TECHNOLOGY/
SERVICES?
02 HOSTING ENVIRONMENT?

322. ADOPTION PLAN COLLABORATION WITH I.T.
01 WHAT PRODUCT/TECHNOLOGY/
SERVICES?
02 HOSTING ENVIRONMENT?
03 SYSTEMS INTEGRATION - CRM/ERP/HR

323. SUMMARY

324. SUMMARY
01 demonstrated boundaries of email

325. SUMMARY
01 demonstrated boundaries of email
02 defined an organizational social graph

326. SUMMARY
01 demonstrated boundaries of email
02 defined an organizational social graph
03 covered five use cases

327. SUMMARY
01 demonstrated boundaries of email
02 defined an organizational social graph
03 covered five use cases
04 recognized that this is a culture change

328. SUMMARY
01 demonstrated boundaries of email
02 defined an organizational social graph
03 covered five use cases
04 recognized that this is a culture change
05 more than just a product

329. SUMMARY
THANK YOU!
SIMON GUEST
GM, BUSINESS INNOVATION
NEUDESIC, LLC
simon.guest@neudesic.com

330. SUMMARY NEUDESIC PULSE
http://www.whatispulse.com