2. Who am I?
Simone Brunozzi
simone @ amazon.com
Technology Evangelist, AWS
Twitter: @simon
Experience:
Four companies; professor; CTO; startup
mentor worldwide.
3. My mission today
From the sparkle of an idea
to a successful business.
I will give you advise on how to do it.
I will do my best.
Always use your best judgement.
Question everything.
4. Failure
What is failure?
How can we risk, without getting hurt?
How does this apply to business?
Failure in different cultures.
On average, many startups fail.
5. Pen and Paper
Never underestimate the power of pen and
paper.
Take a pen. Take some paper.
Get ready.
6. Simple exercise
Define an idea.
Find a business model.
Create a product.
Sell it.
IN FIVE MINUTES.
Don’t put limits on your imagination.
IDEA, BUSINESS MODEL, PRODUCT, SALE.
16. Simple exercise (together)
Define an idea.
Find a business model.
Create a product.
Sell it.
IN FIVE MINUTES.
Don’t put limits on your imagination.
IDEA, BUSINESS MODEL, PRODUCT, SALE.
17. Let’s do it!
0:00 - I need an idea!
0:15 - Idea: tests for Cloud expertise.
0:30 - Open notebook, start writing.
2:30 - Ok, now what? Business model.
3:00 - I can charge 1 $ to do the test.
3:15 - Ask around if someone wants it.
3:45 - Start the test.
4:30 - Test completed. Evaluation.
5:00 - Great. First paying customer!
18. Fear
Did you experience fear?
What could you lose?
Did fear prevent you from “shipping”?
How does fear apply to your existing business?
How does fear apply to your new one?
19. Embarassed
“If you’re not embarassed
when you ship your first version
you waited too long”
Matt Mullenweg,
CEO & Founder of Wordpress.com
20. How to do it for real?
What are the steps?
From the sparkle of an idea
to a successful business.
Time to get “serious” about this!
Do you feel you have the power now?
23. 1. Vision
What are you passionate about?
What problem do you want to solve?
What value will you offer?
Try to look at these things with new eyes.
Test your vision with friends, or strangers.
Listen to their feedback.
24. Don’t fall in love too much
Most entrepreneurs fall in love with their idea.
Love is often blind.
Make sure that you love being an
entrepreneur, not the idea itself.
25. 2. Market research
An important component of business strategy.
Define your market: need, size, growing?
What is your competition?
How do you measure it?
Social/Opinion research
26. Market
Research
This information is provided by Elastic S.r.l. (Rome, Italy) - Creative Commons AT-NC-SA license.
27. 3. How to make money
Define your business model:
create, deliver, capture value.
CapEx vs OpEx
Useful:
Business Model Generation.com
28. Business Model Canvas
The BMC is a strategic management template for
developing new or documenting existing
business models.
It is a visual chart with elements describing a
firm's value
proposition, infrastructure, customers, and
finances.
29. An example
8. Key Partners 7. Key Activities 2. Value Propositions 4. Cust. Relationship 1. Cust. Segments
Cloud improve
Web dev / Customer self-service Cloud
Partners cloud
mgmt mgmt experts
(AWS, etc) reputation
Trainers Marketing / find the right companies
Community
(Codelesson acquiring Cloud co-creation in need of
Mgmt
RedOddity) customers expert experts
6. Key Resources 3. Channels
Web WWW
Founders
designers
Quiz Marketing salespeople
creators budget (channels)
9. Cost Structure 5. Revenue Stream
fixed:
site design Certification Cloudpions Cloud
var: var:
+ (sales) listing training
IT infra Marketing
maintenanc (subscr) (sales)
e
Business
Model
Canvas
This information is provided by Elastic S.r.l. (Rome, Italy) - Creative Commons AT-NC-SA license.
35. Minimum Viable Product
The MVP is:
the simplest version of a new product which
allows a team to collect the maximum amount
of validated learning about customers with the
least effort.
Smoke Test (MVP)
Add now, code later (MVP)
40. Add now, Code later (MVP)
Add a feature, but code it later.
Measure how many people would like to use
it, how they use it, etc.
Decide if you need the feature or not.
41. To Pivot or not to pivot
Iterate: new version of the same idea or
product.
Pivot: new direction altogether, new idea.
Data-based decision making.
A/B Testing.
46. Kevin Systrom:"I've heard that Plan A is never the product
entrepreneurs actually end up with.
I didn't believe it...In many ways, Burbn was getting a bunch of
press, but it wasn't taking off the way we thought it would.
We found people loved posting pictures, and that photos were
the thing that stuck. Mike, my cofounder, and I sat down and
thought about the one thing that made the product unique and
interesting, and photos kept coming up."
Zoom-in
pivot
47. 6. Outsourcing
What did I use for the pictures of this preso?
(iStockPhoto & license-free)
What part of your business should you
outsource?
What value are you creating?
Who can help you create more value?
48. 7. Partners & Ecosystem
What is a Partner?
What is an Ecosystem? (James Moore)
Suppliers?
Why should they help you?
56. 12. Fundraising
Why should they be interested?
The “Elevator Pitch”
Investment
Angels
Venture Capitals
Why do they invest?
It’s not just money, it’s connections
57. 13. You’ve launched!
Congratulations!
This is only the first part of the journey.
Keep iterating.
Keep innovating.
Keep improving your offerings.
Rapidly.
Based on Data.
58. Getting serious: study
Business Model Generation
Entrepreneur’s guide to Customer Development
The Lean Startup
Startup owner’s manual
Etc.