Darcy, S. (2010, 2-4 June). Plenary Address - Accessible tourism: A question of trust, strategic knowledge management and a commitment to sustainability. Paper presented at the 12th International Conference on Mobility and Transport for Elderly and Disabled Persons (TRANSED) - Sustainable Transport and Travel for All, Hong Kong Convention and Exhibition Centre. Drawing on the last 15 years of research, policy and industry engagement, a way forward for accessible tourism is presented. The solution is based on the development of strategic knowledge management to provide a reliable foundation for trust on which to make informed choices for accessible destination experiences. First, demand research is examined to understand what consumers with disabilities seek when planning their trips and the experiences they desire when travelling. Second, the plenary connects the demand requirements of consumers with disabilities to that of the supply-side approaches of the industry and suggests that government coordination roles at national and regional levels have very important roles to play in developing a triple bottom line approach to accessible tourism. Lastly, an argument is presented that suggests that only by understanding accessible tourism as part of social and environmental sustainability can a sound foundation be put in place to develop the economic potential of this group.