4. Outcomes
• Theory
• What is Product Management?
Saturday, 16 February 13
5. Outcomes
• Theory
• What is Product Management?
• The Product Management Process
Saturday, 16 February 13
6. Outcomes
• Theory
• What is Product Management?
• The Product Management Process
• Tips for incorporating Product
Management in your company
Saturday, 16 February 13
7. Outcomes
• Theory
• What is Product Management?
• The Product Management Process
• Tips for incorporating Product
Management in your company
• Practical
Saturday, 16 February 13
8. Outcomes
• Theory
• What is Product Management?
• The Product Management Process
• Tips for incorporating Product
Management in your company
• Practical
• Usability testing
Saturday, 16 February 13
24. “ the role of a product
manager is to discover a
product that is valuable,
usable and feasible
”
Saturday, 16 February 13
25. “ the role of a product
manager is to discover a
product that is valuable,
usable and feasible
”
Marty Cagan, Inspired: How To Create Products Customers Love
Saturday, 16 February 13
26. It all starts with a
Question!
Saturday, 16 February 13
27. It all starts with a
Question!
then
Validate!
Saturday, 16 February 13
28. The answer forms the
basis of the product
vision
Saturday, 16 February 13
29. “ Our job is to be stubborn
on vision, but flexible on
details.
”
Saturday, 16 February 13
30. “ Our job is to be stubborn
on vision, but flexible on
details.
”
Marty Cagan, Inspired: How To Create Products Customers Love
Saturday, 16 February 13
43. Growing
• Convert feedback, experimental results etc
into discrete changes
Saturday, 16 February 13
44. Growing
• Convert feedback, experimental results etc
into discrete changes
• Results in specs, user stories that can
prioritised
Saturday, 16 February 13
62. Metrics
Quantitative
Comparative
Actionable
Saturday, 16 February 13
63. Metrics
Quantitative rather than Qualitative
metrics over heuristics
Comparative A/B testing
compare against history
Actionable don’t measure it unless
you’re going to action it
Saturday, 16 February 13
72. Experimentation
• Apply scientific methods to product
development
Saturday, 16 February 13
73. Experimentation
• Apply scientific methods to product
development
• Test assumptions about product
Saturday, 16 February 13
74. Experimentation
• Apply scientific methods to product
development
• Test assumptions about product
• Test different variants to see what effects
KPIs
Saturday, 16 February 13
91. Running Experiment
• Record the experiments results
Saturday, 16 February 13
92. Running Experiment
• Record the experiments results
• Segment the traffic
Saturday, 16 February 13
93. Running Experiment
• Record the experiments results
• Segment the traffic
• Traffic (random split to remove bias)
Saturday, 16 February 13
94. Running Experiment
• Record the experiments results
• Segment the traffic
• Traffic (random split to remove bias)
• How long to run?
Saturday, 16 February 13
95. Running Experiment
• Record the experiments results
• Segment the traffic
• Traffic (random split to remove bias)
• How long to run?
• Who to test?
Saturday, 16 February 13
96. Running Experiment
• Record the experiments results
• Segment the traffic
• Traffic (random split to remove bias)
• How long to run?
• Who to test?
• Test well - don’t take short cuts
Saturday, 16 February 13
97. Running Experiment
• Record the experiments results
• Segment the traffic
• Traffic (random split to remove bias)
• How long to run?
• Who to test?
• Test well - don’t take short cuts
• Negative result
Saturday, 16 February 13
105. Usability testing
• How do people actually use the product
Saturday, 16 February 13
106. Usability testing
• How do people actually use the product
• Highlights major usability issues that would
otherwise remain hidden
Saturday, 16 February 13
116. “ Fact : In the real world, most
companies do too much
development and spend too
much money too early
”
Fred Destin, Atlas Ventures
Saturday, 16 February 13
117. “ Most start ups fail because
they didn’t develop their
market - not because they
”
didn’t develop their product
Steve Blank, Author of Four Steps to the Epiphany
Saturday, 16 February 13
118. “ Products today – it’s not
some product manager that
has an epiphany. That’s not
how it works. Product,
design, engineering, [work]
side by side.
”
Saturday, 16 February 13
119. “ Products today – it’s not
some product manager that
has an epiphany. That’s not
how it works. Product,
design, engineering, [work]
side by side.
”
Marty Cagan, Silicon Valley Product Group
Saturday, 16 February 13
120. “ We own the process.
The process doesn't own us.
We call it Agile Jazz.
”
Tom Loosemore, Gov.uk
Saturday, 16 February 13
121. “ Don’t fail fast.
learn
fast
”
Tom Chi, Google X
Saturday, 16 February 13
