The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and affiliate network and mobile campaigns. The goal is to maximize online branding and exposure through a personalized, tracked cross-media approach.

1. Plan for Your Organization Cross Media Marketing Campaign

2. For 100 Years your organization has been helping Jews all over the world!

3. How can your organization do this better?

4. Let’s look at Cross Media Marketing!

6. According to the Giving USA Foundation, U.S. charitable giving reached $306 billion, a 3.9 percent increase over the previous year and the first time in history that it exceeded $300 billion. And while online giving accounts for a small percentage of the total, giving via the Internet has grown rapidly, from $250 million in 2000 to an estimated $6.9 billion in 2006 , according to the ePhilanthropy Foundation.

7. "As the younger generation settles into their communities, they're not going to be carrying checkbooks,” said Peter Rudden, Qgiv's director of marketing, "they're going to be (transacting) online."

9. Yahoo , has donated some of its advertising spots to nonprofit organizations. Amazon has also have arranged deals with nonprofits to dedicate a sales to charities . Such Internet companies are developing symbiotic relationships with nonprofits, driving traffic and dollars both ways, Bill Massey, president of the National Charities Information Bureau.

11. Research

14. Website Modifications Process

21. Cross Media Marketing Process

24. Marketing Console