The document discusses the concepts of Enterprise 2.0 and Web 2.0. It provides definitions of Enterprise 2.0 from various experts that focus on adopting social media and participative technologies in organizations. The document then reviews principles and lessons from prior management philosophies like Scientific Management, the work of Deming, Drucker, Senge and Toyota. It proposes a new perspective on Enterprise 2.0 as a learning organization focused on knowledge work and workers.

1. Präsentation am 29.01.2008 auf der Learntec 2008 in Karlsruhe Enterprise 2.0 - Learntec 2008 Enterprise 2.0 – eine Revolution im Denken ist gefragt! Bild: Ron Dvir

2. Die Diskussion um Web 2.0 und Enterprise 2.0 Enterprise 2.0 - Learntec 2008 Tom Davenport E 2.0 is the widespread adoption of social media and participative technologies in order to transform culture and decision-making in large organisations. Dion Hinchcliff E 2.0 is more a state of mind than a product you can purchase. Tim Berners Lee Web 2.0: nobody even knows what it means. Tim O‘Reilly Web 2.0: is the network as plattform, […] an „architecture of participation […] going beyond the page metaphor of Web 1.0. Andrew McAfee E 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.

3. Mein Vorschlag: Wechsel der Betrachtungsweise Idee für eine neue Sichtweise Bisherige Sichtweise Enterprise 2.0 - Learntec 2008 2000 1900 Enterprise 1.0 2100 Enterprise 2.0 2006 2004 Web 2.0 Enterprise 2.0 Web 1.0

4. Enterprise 1.0 – Lessons Learned Enterprise 2.0 - Learntec 2008 1900 2000 W. E. Deming – Continuous Improvement (PDCA) Frederick W. Taylor: Scientific Management Peter Drucker – Knowledge Worker Toyota – Lean Management Peter Senge – Learning Organization

17. Danke! Enterprise 2.0 - Learntec 2008 Cogneon GmbH Henkestr. 91 D-91052 Erlangen http://www.cogneon.de Mr. Simon Dückert [email_address] +49 9131 616 6666 Hinweis: Folien und Podcast unter http://www.cogneon.de/node/2350