What lies behind the words User Experience? The term is fairly self explanatory but 'the next big thing in design' as it's been called in numerous articles, blogs and publications has more to it than what's apparent... >Interview related: http://swapsee.com/es/blog/swapsee-interview-meet-silvia-calvet-user-experience-expert-147.html

1. UX?!
Swapsee Breakfast
@silviacalvet

2. What
is
U

3. Overall
Satisfaction
Perception

4. !
Why
some
fail

5. You
are
Customer

6. ‣Lack of understanding of user needs:
‣Organisations do not focus in Customers…
Organisations work around the product not
the Customer: affects processes, KPI,
strategies
‣Fragmented organisation… Fragmented
experiences
‣UI is not UX
‣Design in the vacuum

7. !
Who
can
design
UX?

8. The UX Designer
► https://vimeo.com/19131028

9. !
Remember…

10. You
are
Customer

11. !
A
Secret

12. So
’UX’
is also an
organizational &
personal
Attitude

13. START
thinking about
your Customers
NOW
Thank You
!
!
@silviacalvet