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Take your clients into your UX team

and let them design


September 24th, 2011
Puting up expectations
  What I will talk about




      USER=
      CLIENT               Innies & Outies




                                             2
Puting up expectations
  What I will talk about




                                       undercover

CO                                      UX
                           create
                           design
                           llaborate




                                                    3
Puting up expectations
   Why




 http://www.flickr.com/photos/soft/492739301/sizes/z/in/photostream/   http://www.flickr.com/photos/dbang/208594883/




                                                                                                                       4
Agenda
    Take your users into your UX team




1   Is it a trend?
2   We know or stuff
    UX peers



3   How to close the gap
4   Ingredients for Success
5   Energy to start
                                        5
1



Is it a trend?


                 6
Is it a trend?




                 Are You a Collaborative Leader?
                 Herminia Ibarra and Morten T. Hansen
                 Bringing Minds Together
                 John Abele
                 Building a Collaborative Enterprise
                 Paul Adler, Charles Heckscher, and
                 Laurence Prusak
                 Making Financial Markets Work for
                 Consumers
                 John Y. Campbell, Howell E. Jackson,
                 Brigitte C. Madrian, and Peter Tufano
                                                         7
Is it a trend?
  I don’t think so




                     • UX Consultant at everis
                     • Degree on Information Sciences
                     • eBusiness Master
                     • Since 1997 working in Learning & Knowledge Management
                     • UX “team of one” ‘till last June
                     • Now redefining Consultancy services from Classic to
                      CoConsultancy




                                                                               8
2



We know our stuff


                    9
We know our stuff
    OUR project: UCD process


               Frog design                        UPA




                         SAP UCD
Pascal Rabbe




                                                                p://www.flickr.com/photos/romainguy/232998465///
                                        flow-interactive.com




                             UX basis




                                                               10
We know our stuff
              Yes, we are good, but what after?




http://www.flickr.com/photos/mikecogh/4588328455/sizes/o/in/photostream/   11
We know our stuff
  CLIENT project: UCD process




                                12
Is it a trend?
  We know our stuff




       We                   Client




                      Vs.


                                     13
3



How to close the gap ?


                         14
How to close the gap
                                                     Between WE and the CLIENT?
http://www.flickr.com/photos/esaldivar/381254822




                                                                                  15
How to close the gap
                                                          A new phylosophy
http://www.flickr.com/photos/fernandoblaya/5127737895




                          http://www.flickr.com/photos/fernandoblaya/5127737895/sizes/l/in/photostream/   16
How to close the gap
  So...




                       17
How to close the gap
  So...



                   Communication
                     Share
                              Focus
                                Learn


                       understand

                       Connect

                       win2win
                                        17
How to close the gap
  So...



                   Communication
                     Share
                              Focus
                                Learn


  CLIENT               understand

                       Connect

                       win2win
                                        17
How to close the gap
  So...



                      Communication

 CO
          create
          design        Share
          llaborate              Focus
                                   Learn


  CLIENT                 understand

                         Connect

                         win2win
                                           17
How to close the gap
  So...



                         Communication

 CO
             create
             design        Share
             llaborate              Focus
                                      Learn


  CLIENT                    understand
    Undercover
                            Connect
    UX                      win2win
                                              17
http://www.flickr.com/photos/sanchow/6004347384




                                                  The perfect solution?
                                                                          How to close the gap




18
4



Ingredients for Success
Since my boss is not here... I will share some secrets ;)




                                                            19
Ingredients for success
                                                   ALL Together = UX Team + Client
http://www.flickr.com/photos/fredo/1794050026/




                                                                                     Whose Job Is It
                                                                                       to Create
                                                                                     "Software With
                                                                                         Soul"?
Ingredients for success
              Comunication




http://www.flickr.com/photos/panos_kouros/760585605
Ingredients for success
              Comunication




                                                      Understand
                                                       & Agree



http://www.flickr.com/photos/panos_kouros/760585605
Ingredients for success
 Techniques & Deliverables




                             22
Ingredients for success
 Techniques & Deliverables: exemple




                                      23
Ingredients for success
 Techniques & Deliverables: exemple




                                      23
Ingredients for success
 Techniques & Deliverables: exemple




                                      23
Ingredients for success
 Techniques & Deliverables: exemple




                                      23
Ingredients for success
 Techniques & Deliverables: exemple




                                      24
Ingredients for success
 Techniques & Deliverables: exemple




                                      24
Ingredients for success
 Technics & Deliverables: exemple




                                    25
Ingredients for success
                                                    Strategy




                                                                                            People
                                                                                           Departments




                                                                              Tasks                        Time
                                                                            Deliverables                 Deliverables
http://www.flickr.com/photos/sanchow/6004347384




                                                                               Equilibrium
                                                                                                                        26
Ingredients for success
    Service Strategy




Give a man a fish and you feed him for a day.
Teach a man to fish and you feed him for a
lifetime.




                                                http://www.flickr.com/photos/dbang/208594883/
http://www.flickr.com/photos/cybergypsy/384254027

                                                         Strategy
                                                                    Ingredients for success




      http://www.flickr.com/photos/emciek/938253079/




28
6



Energy to start


                  29
Storyboard summary



               Undercover


   CO UX
    USER=CLIENT

    A new philosphy...                ...that leads to happy work &             ...and to new client
                                                 endings...                         relationship.




The ingredients of success      ...communication to          ...co-work & co-design;         ...lead by equilibrium
are: all together (UX team &   uderstand each other +                                               strategy.
            client),                agreements,
                                                                                                                      30
Energy to start




 Don’t
 be shy
 to try!
                  http://www.youtube.com/watch?v=eaIvk1cSyG8



                                                               31
For :) work & :) endings + ‘serious’ Relatioship




 http://www.flickr.com/photos/soft/492739301   http://www.flickr.com/photos/dbang/208594883/




                                                                                               32
Silvia Calvet
  silvia.calvet@everis.com
              @silvia calvet
http://about.me/silviacalvet

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COMPUTER 10 Lesson 8 - Building a Website
 

Take your clients into your UX team & let them design

  • 1. Miembro de las asociaciones: Take your clients into your UX team and let them design September 24th, 2011
  • 2. Puting up expectations What I will talk about USER= CLIENT Innies & Outies 2
  • 3. Puting up expectations What I will talk about undercover CO UX create design llaborate 3
  • 4. Puting up expectations Why http://www.flickr.com/photos/soft/492739301/sizes/z/in/photostream/ http://www.flickr.com/photos/dbang/208594883/ 4
  • 5. Agenda Take your users into your UX team 1 Is it a trend? 2 We know or stuff UX peers 3 How to close the gap 4 Ingredients for Success 5 Energy to start 5
  • 6. 1 Is it a trend? 6
  • 7. Is it a trend? Are You a Collaborative Leader? Herminia Ibarra and Morten T. Hansen Bringing Minds Together John Abele Building a Collaborative Enterprise Paul Adler, Charles Heckscher, and Laurence Prusak Making Financial Markets Work for Consumers John Y. Campbell, Howell E. Jackson, Brigitte C. Madrian, and Peter Tufano 7
  • 8. Is it a trend? I don’t think so • UX Consultant at everis • Degree on Information Sciences • eBusiness Master • Since 1997 working in Learning & Knowledge Management • UX “team of one” ‘till last June • Now redefining Consultancy services from Classic to CoConsultancy 8
  • 9. 2 We know our stuff 9
  • 10. We know our stuff OUR project: UCD process Frog design UPA SAP UCD Pascal Rabbe p://www.flickr.com/photos/romainguy/232998465/// flow-interactive.com UX basis 10
  • 11. We know our stuff Yes, we are good, but what after? http://www.flickr.com/photos/mikecogh/4588328455/sizes/o/in/photostream/ 11
  • 12. We know our stuff CLIENT project: UCD process 12
  • 13. Is it a trend? We know our stuff We Client Vs. 13
  • 14. 3 How to close the gap ? 14
  • 15. How to close the gap Between WE and the CLIENT? http://www.flickr.com/photos/esaldivar/381254822 15
  • 16. How to close the gap A new phylosophy http://www.flickr.com/photos/fernandoblaya/5127737895 http://www.flickr.com/photos/fernandoblaya/5127737895/sizes/l/in/photostream/ 16
  • 17. How to close the gap So... 17
  • 18. How to close the gap So... Communication Share Focus Learn understand Connect win2win 17
  • 19. How to close the gap So... Communication Share Focus Learn CLIENT understand Connect win2win 17
  • 20. How to close the gap So... Communication CO create design Share llaborate Focus Learn CLIENT understand Connect win2win 17
  • 21. How to close the gap So... Communication CO create design Share llaborate Focus Learn CLIENT understand Undercover Connect UX win2win 17
  • 22. http://www.flickr.com/photos/sanchow/6004347384 The perfect solution? How to close the gap 18
  • 23. 4 Ingredients for Success Since my boss is not here... I will share some secrets ;) 19
  • 24. Ingredients for success ALL Together = UX Team + Client http://www.flickr.com/photos/fredo/1794050026/ Whose Job Is It to Create "Software With Soul"?
  • 25. Ingredients for success Comunication http://www.flickr.com/photos/panos_kouros/760585605
  • 26. Ingredients for success Comunication Understand & Agree http://www.flickr.com/photos/panos_kouros/760585605
  • 27. Ingredients for success Techniques & Deliverables 22
  • 28. Ingredients for success Techniques & Deliverables: exemple 23
  • 29. Ingredients for success Techniques & Deliverables: exemple 23
  • 30. Ingredients for success Techniques & Deliverables: exemple 23
  • 31. Ingredients for success Techniques & Deliverables: exemple 23
  • 32. Ingredients for success Techniques & Deliverables: exemple 24
  • 33. Ingredients for success Techniques & Deliverables: exemple 24
  • 34. Ingredients for success Technics & Deliverables: exemple 25
  • 35. Ingredients for success Strategy People Departments Tasks Time Deliverables Deliverables http://www.flickr.com/photos/sanchow/6004347384 Equilibrium 26
  • 36. Ingredients for success Service Strategy Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. http://www.flickr.com/photos/dbang/208594883/
  • 37. http://www.flickr.com/photos/cybergypsy/384254027 Strategy Ingredients for success http://www.flickr.com/photos/emciek/938253079/ 28
  • 39. Storyboard summary Undercover CO UX USER=CLIENT A new philosphy... ...that leads to happy work & ...and to new client endings... relationship. The ingredients of success ...communication to ...co-work & co-design; ...lead by equilibrium are: all together (UX team & uderstand each other + strategy. client), agreements, 30
  • 40. Energy to start Don’t be shy to try! http://www.youtube.com/watch?v=eaIvk1cSyG8 31
  • 41. For :) work & :) endings + ‘serious’ Relatioship http://www.flickr.com/photos/soft/492739301 http://www.flickr.com/photos/dbang/208594883/ 32
  • 42. Silvia Calvet silvia.calvet@everis.com @silvia calvet http://about.me/silviacalvet

Hinweis der Redaktion

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  2. End users? The client is also the user of the app /web \nOrganizazion will take care of the newborn site\nuser of ur services\n
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  4. Co malkes people be part of the solution,\nUndercover >>new relationship\n
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  7. Crisis thinking out the box\nNot only UX field... But look at other pitches here\n\n
  8. What is UX team of one SURVIVOR COMPLEX projects: Learning Innovation \nDIVERSITY DEPT that Buys, Need, USes = CO Undercover\n
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  10. We have our OWN process FOcus end user\n Breath & feel\n
  11. NEWBORN becames a MONSTER after few months\n\n
  12. We BREATHE THE USER The USEr become invisible\n Cicle vs stages Steps vs. Milestones\n Refine?\n
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  15. If the mountain will not come to Mahomet, Mahomet must go to the mountain \n outsideIN\n\n
  16. HOW we WORK APPROXIMATE to Client Help the Breath our air\n
  17. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  18. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  19. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  20. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  21. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  22. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  23. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  24. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  25. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  26. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  27. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  28. DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  29. NOT the Perfect Soluction but leads to Best solutions. \nNeeds time\nNeeds Resources not suposed to play. \n
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  31. UX: let other ‘design'\nTHEM: What you know matters: Share your knowledge\n
  32. THEM: Digital cross projects IS Opportunity for a comp to TALK Cross\n≠ DEPT. ≠ NEEDs ≠ goals\n≠ indicators-- AGREE on indicators \n
  33. THEM: Digital cross projects IS Opportunity for a comp to TALK Cross\n≠ DEPT. ≠ NEEDs ≠ goals\n≠ indicators-- AGREE on indicators \n
  34. Marry TECH & deliverables CO-Analyze CO-Design \n- way to help them talk toguether -- Work step by step (show evolution) Let them do something wrong (so test) \nWill show some examples ----easy----: maybe you have your own.\n
  35. - way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n
  36. - way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n
  37. - way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n
  38. Personas BY non UXD? \n
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  40. with short TIME project\n
  41. BLaCK box Vs. UNDERCOVER\nWhat do \n
  42. As not wverybody wants to be designer...\n
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