3. If you
search on
Silona - top
40 hits
Iâm the only
âsilona
Bonewaldâ
in the
world
http://google.com
Note 5 Social networks
my personal site
and a business site
who I am is also who I know and associate with.
4. ⢠On the Internet since 86
⢠On the web since inception
⢠Ran political campaigns 89-94
⢠Wrote political software 94-96
⢠started ISP 97
⢠large CMS systems 98-04
⢠started LoTV 04- present
⢠OS Evangelist for grid.org
brief resume - drift over this... you can validate it all on Google
5. Techie
politico
My
personas gamer
Auntie nona
hippie?
actually not a hippie more a burner ala burningman. But we become what people label us...
6. What is a social
network?
a person and their âfriendsâ
7. Illustrates connections btn Govt, people online and people not online and the connections btn the
two
http://www.cheswick.com/ches/map/gallery/wired.gif
10. Wikipedia currently lists
120+ ânotableâ social networking sites
MySpace Facebook LinkedIn
orkut
Windows Live Spaces Xanga
netlog LiveJournal
Reunion.com
yelp Friendster
Hi5
Broadcaster.com
bebo
their numbers will surprise you
as will their purposes...
http://en.wikipedia.org/wiki/List_of_social_networking_websites
en.wikipedia.org/wiki/List_of_social_networking_websites
11. What is a Social
Graph?
the actual mathematical mappings of those objects and their relationships - something
quantiďŹable!
12. WhY use a social
network service?
what is your purpose and why should they come and STAY?
dunbar number story
to remain competitive
psychometric data to understand your clients better
real numbers for continued funding
19. Thru Obscurity?
http://www.ďŹickr.com/photos/randomskk/943054175/
you can hide but they will ďŹnd you
CRM, HIPAA, grocery store, credit scores
your privacy is already gone.
focus on your rights!
20. Why hasnât the data all merged?
it will.
it is a matter of time and
money
tell the Microsoft CRM story about frontpage
lazy companies CRM
lazy companies marketing
poor companies
not selling that data YET
22. Nor is this...
http://www.ďŹickr.com/photos/ndm007/171398958/
http://www.ďŹickr.com/photos/ndm007/171398958/
23. Embrace the change
http://www.ďŹickr.com/photo_zoom.gne?id=122906768&size=l
We are entering a new era
new rules
24. What are the trends?
746,934,000 on Internet (772 in May)
10% increase from last year
70mi new people
Social Networks doubled in users from 2005-06
verizon data services grew by 2bi last quarter
Juniper research revenue of Social networks from
$572mi in 2007 to 3.1bi in 2012 (this doesnât count the
worth of data) with a focus on mobile platforms
estimated that phone companies make 20% off data
services this year
71% of myspace and friendster >25 yrs old
25. For Govt to
participate with
web 2.0
We need to know the
new rules
26. Web 2.0
Tech that enables
Sharing
Collaborating
Creativity
27. Sharing
Is giving way to the idea of copy-left with new licensing models like creative commons and public domain.
Even mainstream artists like Radiohead are trying pay what you can models as they know they canât really
ďŹght the growth of ďŹle sharing.
28. collaboration.
Collaboration
http://www.ďŹickr.com/photo_zoom.gne?id=522432567&size=o
collaborative model, with competitors actually coming together to discuss delivering better customer
experiences. We are calling this phenomenon co-opetition.
31. openness means...open access to the information
or material resources needed for a diverse range of
users/producers/contributors to contribute to
projects.
wikipedia.org
open access to information is needed...in order to achieve true openness, you have to be
totally...
33. Trust
goes
both
ways
http://www.ďŹickr.com/photos/icyrae/172495321/
you have to trust citizens as well as citizensâ trusting you for this to work!
34. Dual Transparency
how to mitigate the risks of online participation?
systems will always be gamed
how to create a system that can be ďŹxed and have repercussions for poor behavior
jury trials - let peers sort it out
which leads to ...
36. It isnât about trusting the
individual.
it is about trusting the
community.
Use tools that do this...
(social networks)
talk about wikipedia examples - talk a bit about GOOD HEALTHY communities
37. This is the good side of the
lack of privacy
free to make own judgments
and be responsible for them
again HEALTHY community
38. Forgive
ness
http://www.ďŹickr.com/photos/spaunsglo/391581637/
http://www.ďŹickr.com/photos/spaunsglo/391581637/
context again - 3 yrs old
42. Context
transparency
honesty
real honesty is a complex thing
43. how?
Weblogs Social Software
Wikis Tagging
google Docs Social bookmarking
Podcasts Forums or discussion
RSS Feeds groups
Chat
APIs and Services
see resources slide at end of prezo
51. The Inexpensive way...
Let the community do it!
we want your data
and then they are accountable for the interpretation
52. It is the easiest thing
Govt can do...
gsa.gov has some nifty publications
53. let citizens
illuminate it
for you
Of course -
then Citizens are responsible for what They say
and how They interpret it...
an added bonus
then you donât have to grow a community on your site.
57. case study:
san diego fires, a concerned citizen
and Twitter, flickr, and mashups
Citizen safety
58. SMS and Cell phones
A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San
Diego ďŹres. The kind of stuff that you could really only ďŹnd out by being there, searching around the net for
every piece of information possible and having access to the right information feeds...
59. notice
tags
notice
tags
In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are ďŹlling up,
links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to
actually help individuals ďŹnd out speciďŹc information about their loved ones in the area. It was like having our
very own newscaster.
60. notice
tags
What was even more signiďŹcant was that the LAFD, who have a twitter account, had tweeted earlier that they
were not covering the ďŹres as it was out of their jurisdiction and, from what we could tell, there wasnât a twitter
account set up for the San Diego department. That being said, if there WERE, we would have expected them
to be ďŹghting the ďŹres, not stopping to twitter every couple of minutes. This type of partnership with a
concerned citizen who can deliver this information is one of the amazing things that happens time and time
again.
62. With data -
mashups can occur!
http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/
http://twitter.com/kpbsnews
http://www.programmableweb.com/code
63.
64.
65.
66. Texas coming soon!
gather data from publicly available and posted online
legislation
campaign ďŹnance
and then adds in categories of special interests - vetted by specialists on their team.
LoTV will be helping with Texas and creating an open standard of data exchange
69. The UK OPSI, is working on having referenceable URIs in every section of every document it publishes and is working on publishing the London
Gazette in RDF form and using Semantic Web technology in deďŹning small notices. This could act as a root leading to a trunk of data-mashing and
ďŹowering of utility.
http://www.w3.org/2007/06/eGov-dc/summary
74. Web Standards
constantly change
http://www.ďŹickr.com/photos/mrfrosted/278847814
75. 5 paragraphs
Sen 4
Sub
committee
Sen 1
Sen 3
Sen 2
D1 at 100 D2 at 100 D3 at 125 D5 at 100
Senator 1 has
425K from SBC
related
interests
SBC
So that we can let citizens create mappings like this
76. New Zealand
wiki for input on sunset
review of police riot act
14000 edit in one day
http://www.e.govt.nz
1) About the same size as most states 4mi people
2) involved populace
3) internet connectivity isnât even close to as good as here
82. establish a community
take a lesson from
wikipedia!
make citizens part of
that process
what is a citizen?
remember that citizens are varied! have multiple personas associate with groups and remember
that groups are citizens as well!
83. Openness
1) platform
2) clarity
3) be available
4) foster creativity
5) Accomplishments
6) accountable
7) Diversity
8) be accessible
9) respect
10) usability
84. 1) platform
become a data Source!
openApiâs - making data available
Free and open Source software
allows customization (let us write
widgets for YOU!)
is a system that can be programmed and therefore customized by outside developers â users â and in that way, adapted to countless needs and
niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. âMarc Andreessen,
http://blog.pmarca.com/2007/09/the-threekinds.html
85. 2) Clarity
try to publish everything openly
Think blogs, wikis, groups, chat etc
e.govt.nz has a good policy for their
employees
86. IM me Email Me
3) availability
let people contact you directly and answer
them openly
call me comment here
87. 4) Creativity
Recognize that mistakes will
happen
Fix and forgive
with openness people will forgive you too!
88. 5) Accomplishments
Recognize contributors
run open betas
do press releases
acknowledging collaborators
89. 6) accountable
be clear about progress
accept failure and successes
let people know who does what
90. 7) Diversity
Key element of a healthy
community
Encourage participation from
different people from different
areas and backgrounds
91. 8) Accessible
remember those that are
challenged more by technology
(digital divide, elderly, disabled)
94. League of Technical Voters
is creating a
Free and Open Source
Social Network
Why?
95. Creating a new
standard for
Dual Transparency
partnering with some amazing groups like brad ďŹtzpatrick, tantek celik, plaxo, facebook, linkedin,
digg,
99. federated identities
networks
I recommend
New Zealandâs IVS
- great on privacy rights
http://www.e.govt.nz/services/resources/news/2007/20070927.html
100.
101. OpenSocial - Brad Fitzpatrick
wikipedia says:
âOpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and
released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports
them, including features on sites such as MySpace[2] and Friendster.[3]â
Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink
102. OpenID
OpenID - brad Fitspartick, Dick hardt, AOL,
and many others
Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress
Jyte, Ma.gnolia.com or Zooomr VOX twitter
103. my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft
right now
104. OAuth
donât worry about this just make sure your tech guys know!
âMany luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car
to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book.
Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while
using your regular key to unlock everything.
Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using
your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services â what
is not so great about some of the implementations available today is their request for your username and password to the other site. When you
agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online
banking), you also give them full access to do as they wish. They can do anything they wanted â even change your password and lock you out.
This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to
another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites,
OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).â
110. The real reason...
I use many pictures of children in this prezo...
because this is the reality of whose system this will be and who will be using it in the future. We
have to plan for them and understand the newer generation that is adopting these systems
worldwide at an amazing rate.
111. Credits:
many concepts here are borrowed from
http://www.slideshare.net/missrogue
http://participation.e.govt.nz
images are credited on each slide
URLâs are listed on each screen capture
The picture of me is not released under Creative commons license but
is All rights reserved by Steven Noreyko. It may be copied for
purposes of redistributing this presentation but may not be altered
or reused in a different context.
Font is evil Genius BB
statistic are from comScore World matrix
http://www.comscore.com/press/release.asp?press=1242
http://socnetwork.blogspot.com
112. Learn more:
what is a...
wiki? http://www.commoncraft.com/video-wikis-plain-english
Blog? http://www.blogbasics.com/blog-tutorial-1-1.php
google doc? can you use word? you donât need one! http://docs.google.com
rss feed? http://www.commoncraft.com/rss_plain_english
podcast? http://www.commoncraft.com/mygads
Chat? http://www.davesite.com/webstation/inet101/chat01.shtml
Social Software? http://www.commoncraft.com/video-social-networking
SMS texting? http://www.commoncraft.com/mygads
Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english
forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html