1. Thailand
Mobile Market 2013

2. Think you know Thailand?
Just tourism and rice fields? Wrong!

3. Population:
66 million
Internet users 2012:
20,100,00
Internet penetration:
30%
Mobile internet penetration:
26%
Social network users:
18 million
Thailand online population

4. Thailand e/m/commerce
GDP per capita:
$4,962
Retail:
$95B
Mobile traffic on e-commerce:
25-30%
M-commerce share:
11%
Sources: The World Bank, Economist Intelligence Unit, Rakuten Tarad.com

5. eCommerce challenges
• Shopping culture
• Consumer trust
• Logistics infrastructure
• Slow credit card adoption
• BUT increasingly banks make debit cards
valid for online payments

6. Number of cards
(in millions)
0
12.5
25
37.5
50
2010 2011 2012 2013
41
37
34
30
1516
1819
17
151413
Credit cards ATM cards Debit cards
Source: The Bank of Thailand

7. Social networks
Source: ZocialRank

8. Mobile users
Other: 8.3%
Mobile subscriptions Q1/2013 Growth Rate
Total 87,445,730 4.10%
Postpaid 10,937,063 11.8%
41.5% 29.5% 20.7%
Source: nbtc.go.th

9. 0
50
100
Q4/09 Q4/10 Q4/11 Q3/12
24.02%18.97%16.08%15.53%
24.02%18.97%15.25%13.4%
63.28%
67.21%68.67%71.07%
Voice revenue Non-voice revenue Other revenue
Revenue from
data services is growing
Source: nbtc.go.th

10. Smartphones
Sales forecast for 2013:
7.5 million units
Android: 68% share
iOS 18%
Windows Phone and Blackberry around 10% combined

11. Mobile internet users
* Internet users who only visit internet from their mobile device.
Source: TNS Mobile Life, On Device Research
Penetration:
26%
Growth:
30% year-on-year
Mobile-only*:
32%

12. Thailand Market Situation
• Improving internet access, especially with
3G and 4G LTE from mobile operators
• Mobile internet users will overtake PC users
• Reducing digital divide
• Rise of e-commerce and m-commerce

13. • Always on, always in the pocket
• Works on any device - smartphone,
feature phone, tablet
• Most cost effective method in
growth and emerging markets
The fastest and most cost effective way of
researching Thai consumers is with mobile
surveys.
Ansr.io offers access to profiled consumer
panels of smartphone, feature phone and
tablet users.
Understand Thailand
mobile consumers

14. www.ansr.io
More info and pricing calculator at

15. Thanks to @mimee & @tiwa for
the inspiration and data
Photos credit: Mark Fisher, Mike Behnken and Riza Nugraha,
Anyone hungry yet? ;)