This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.

1. Mobile Applications - Education
Bringing your brand to your audience’s fingertips

2. Mobile Industry Overview

3. Size and Scope of Mobile
> 6.6 Billion people on the
planet
> Over 4.6 Billion people with
mobile devices (70%)
> 1.1 Billion have access to
web via computers
> Surprising, 1.6 Billion have
access to web via mobile
> Mobile for the Education Industry 3

4. Mobile Adoption
Mobile is the most popular and most rapidly adopted technology in the world with an
estimated 4.6 billion subscribers, about 70% of the world’s population.
Source: ITU World Telecommunication/ICT Indicators Database. *Estimates
> Mobile for the Education Industry 4

5. Smartphone Capabilities
> Mobile phones with PC-like functionality and
advanced features (E-mail, Internet, cameras,
GPS, Wi-Fi, etc.)
> Run a complete operating system with a
standardized interface
> Offer a platform that allows developers to
create custom applications
> Mobile for the Education Industry 5

6. Smartphone Sales Worldwide
Smartphone sales are rising, even in a global recession.
Source: Gartner as cited by MediaPost, August 31, 2009
> Mobile for the Education Industry 6

7. The 7th Medium
Source: Tomi Ahonen
> Mobile for the Education Industry 7

8. Mobile’s Unique Benefits
> Always on
> Always within reach (10 ft)
> Engaging - Android &
iPhone users spend
80 min/day on apps
> Truly personal
> Mobile for the Education Industry 8

9. Robust Analytics
> Mobile for the Education Industry 9

10. U.S. Platform Market
Source: Gartner August 2010
> Mobile for the Education Industry 10

11. There’s an App for That

12. There’s an App for That
> What is an app?
> iPhone and Android users spend 80 minutes
per day on apps and download 9 apps/mo.
> Average iPhone user has 37 apps
> Average Android user has 22 apps
> Average Blackberry user has 10 apps
> The web is dead?
> Mobile for the Education Industry 12

13. Mobile Apps By Platform
> iPhone App Store: ~225,000+ apps
> Android Store: ~70,000 apps
> Blackberry App World: ~7,200 apps
> Nokia Ovi: ~13,000 apps
> Windows Marketplace: ~1,000 apps
> Palm app Catalog: ~1,500 apps
Source: May 17, 2010 - http://www.distimo.com/appstores
> Mobile for the Education Industry 13

14. Free vs. Paid
Proportional Free vs. Paid (US, May 2010)
Apple App Store - iPad 23% 80%
Apple App Store - iPhone 28% 73%
Apple App Store - Universal 28% 75%
BlackBerry App World 26% 75%
Google Android Market 57% 43%
Nokia Ovi Store 26% 75%
Palm App Catalog 34% 66%
Windows Marketplace 22% 79%
0% 25% 50% 75% 100%
Source: Distimo May 2010
Free Apps Paid Apps
> Mobile for the Education Industry 14

15. Per Month Downloads
15
12.1
1.6
10
8.8 8.7
1.8 1.1
5.7
10.5 0.6
5
Paid Apps
5.1 Free Apps
7.0 7.6
0
iPhone iPod touch Android Web OS
Survey based on 963 respondents in February 2010. Visit http://metrics.admob.com for more details
> Mobile for the Education Industry 15

16. What Students are Using
> Study Help
> Staying Current
> Classifieds
> Shopping Deals
> Local Guides
> Social
> Reference
> Health
> Organization
> Mobile for the Education Industry 16

17. Top Mobile Trends

18. Native Apps vs. Web Apps
Native Apps Web Apps
> Rich design > Good design
> Can use all device > Can use some of device
features features
> Best experience > Must be connected to
> Distribute on app stores the Internet
> You can charge fee > Deploy across multiple
> Developing for multiple platforms
platforms is costly
> Mobile for the Education Industry 18

19. The Rise of Web Apps
Source: Taptu April 2010
> Mobile for the Education Industry 19

20. Location as a Platform
> Mobile check-in’s
> “Where you are” will
help provide value, like
“Who you know” does
on Facebook.
§ News feeds
§ Events
§ Advertising
> Mobile for the Education Industry 20

21. Sensors & Barcode Readers
> Red Laser
> QR Codes
§ Smart Tags
§ Self-guided tour
> Sensors
§ Coupons
§ Product locator
§ Traffic Alerts
> Mobile for the Education Industry 21

22. Augmented Reality
> Combining the computer world with the real world
> Layar browser
> Mobile for the Education Industry 22

23. What Others
Are Doing

24. Ohio State University
> Mobile for the Education Industry 24

25. University of Virginia
> Mobile for the Education Industry 25

26. University of Georgia
> Mobile for the Education Industry 26

27. College of Saint Rose
> Mobile for the Education Industry 27

28. College of Charleston
> Mobile for the Education Industry 28

29. How Will You
Harness Mobile?

30. Optimize Your Web Site!
> Mobile for the Education Industry 30

31. Mobile Plugins
> Datatel Mobile
§ Courses
§ Directories
§ Friends
§ Notifications
§ News
> Mobile for the Education Industry 31

32. Mobile Plugins
> Intelliresponse
§ “One right answer”
> Mobile for the Education Industry 32

33. Mobile Plugins
> Blackboard Mobile Learn
§ Announcements
§ Discussions
§ Grades
§ Roster
§ Blogs
> Mobile for the Education Industry 33

34. More Mobile Plugins
> Mobile for the Education Industry 34

35. Keys to Success
> Do not recycle what others have done
> Focus on the need of your customer
> Figure out how a mobile experience will add
value to their lives
> Don’t trust reports - ask your users what
they want
> Visit phone stores to do grass roots market
research
> Mobile for the Education Industry 35

36. Possible Features
> Campus Map" > Application Status Check"
> Directory" > Transfer Equivalency"
> News" > Download University ringtones, "
> Events" > Designed digital wallpaper "
> Photos"
> References"
> Videos"
> Polls"
> Social Media"
> Athletics"
> Weather"
> Transportation Schedules" > How to Apply"
> Dining Menus" > Scholarship calculator"
> Online Store" > Landmarks"
> Schedule a Tour" > Augmented Reality"
> Self-guided Tour" > Event tickets
> Mobile for the Education Industry 36

37. How will you implement?
> Mobile for the Education Industry 37

38. Thank You
For more information, contact
Jim Ellis jellis@signalinc.com
910-509-0710