6.5 Proactive ways to use social media in your job search

1. 6.5 Ways to Proactively Use
Social Media to find a Job
Be a C L O S E R
Sigmund Fidyke
February 2013

2. Not A Social Media Expert
Chief Technology Officer with
a passion for innovation
• Innovation in products
• Innovation in development
• Innovation in marketing

3. What You Already Have
• Your Brand
• Your Resume
• Your Target Companies
• Your Target Contacts
• Your Marketing Plan
• Your Face-to-Face Networking

4. Proactive Social Media Steps
• All require Purposeful Activity
• None are
 Quick and easy
 Once-and-done
 Based on your past successes
• Social Media is a tool – use it!

5. Be a
CLOSER

6. Change Often
• Dynamic online presence
• Update LinkedIn profile
• Update resume on job boards
• Be active in some social media

7. LinkedIn
• Recruiters moving to LinkedIn ONLY
o Spencer Stuart dropped their database
• Create an easily changed profile
o What you can do – not history
• Skills and Endorsements
o The future of LinkedIn!

16. Online Networking
• LinkedIn (groups)
• Google+ (join circles)
• Twitter, Foursquare, etc.

19. Socialize (with Target Companies)
• Facebook (NOT passive ‘liking’)
• Blogs (NOT passive reading)
• Twitter and other media

24. Educate
• Blog
• Microblog
• YouTube
• Website

29. Relationships
• Send updates to LinkedIn contacts
• Use Facebook to deepen relationships
• Find people inside companies

35. After all that – Keep up!
• Latest memes
• Viral content (video)
• Mobile

39. CLOSER
• Change • Socialize
• LinkedIn • Educate
• Online • Relationships
Sigmund Fidyke sigmund@octechexec.com