Magento/ PHP based End to End eRetail Solution for USA based Sportswear

1. An End-to-end eRetail Solution
for an American Sportswear and Equipment Supplier
www.sigmainfo.net

2. The Client
The client is one of the leading sportswear and equipment suppliers in
North America. With headquarters in Texas, the client manufactures
‘eco-friendly’ athletic apparel using organic and alternative fabrics.
They specialize in golf, fitness, and running apparel.
Business Case
Before the client partnered with Sigma Infosolutions, sales were
being generated only through traditional means. They now wanted to
expand their reach. Hence, the client wanted to build an eCommerce
capability into their existing website, but didn’t want to compromise
on the shopping experience delivered to their buyers. The client
didn’t want to develop a stereotype online store using any content
management system. They envisioned to build a shopping experience
which is in tandem with their vision of everything being natural.
Challenges
The original website neither had an eCommerce nor a flash capability
to support the initiative. A stringent deadline of 8 weeks made it
challenging for Sigma Infosolutions team to develop a custom CMS
from scratch, integrate it with Flash technology, and then build
complete eCommerce capabilities into it. It was imperative for the
team to ensure seamless integration of the site with all payment
gateways. The team also had to build features that would track and
manage all online transactions and shipping orders.
Executive Summary
Sigma Infosolutions drew
upon its experience and
expertise on eCommerce
solutions to give an American
sportswear and equipment
supplier, the ability to sell
their merchandize online.
Sigma Infosolutions built a be-
spoke eCommerce solution on
a Flash based CMS.
This enabled the client to
deliver a shopping experience
which is as close to what
their buyers experienced in
the retail outlets.
sales@sigmainfo.net
The eStore’s home page

3. The Solution
Since, the client wanted the shopping experience to be interactive
and similar to what their buyers have experienced in retail outlets,
Sigma Infosolutions recommended a combination of custom Flash
based CMS integrated with world-class eCommerce platform called
Magento. The entire product catalogue and user data was integrated
with eCommerce site. Sigma Infosolutions built a fast, flexible, and
an extensive eStore that would cater to selling golf, fitness, and
running apparel for both men and women.
Some of the salient features of the site are:
• Index-able content to strengthen marketing initiatives
• Extends rich functionalities along with eye catching
presentation
• Easy-to-use administrator console for future modifications by
the client
• Shopping cart to manage purchases
• Wish-list to save items for future purchase
Technology
The team used the following
tools and platforms to develop
an end-to-end eCommerce site:
• PHP
• MySql
• Magento
• Flash
• Action Script 3
Business Benefits
At the time of writing this case
study, the new eStore was just
launched. Hence, there is some
time before the client realizes
tangible business outcomes.
But, the new eStore received
accolades and positive feedback
from their existing customer
base.
Apart from giving their buyers
a more convenient channel for
purchase, some of the other
business benefits that would
come the client’s way are:
• Increase in sales across
North America
• Increase in sales through
online channel by almost 50
percent
• Satisfying shopping
experience for the buyers
• Better brand building
by leveraging online
promotions
www.sigmainfo.net
The eStore

4. Sigma Infosolutions LLC-USA, California
2082 Michelson Dr.
Suite 100
Irvine, CA 92612
Telephone: (714) 717-1826
Fax: (866) 405-6750
Toll Free No.: 1-888-861-7360
Sigma Infosolutions Ltd.-India,Bangalore
Sigma Towers
#66/A, 13th Cross
6th Main, JP Nagar
3rd Phase, Bangalore- 560078
Telephone: +91-80-40865100
About Sigma Infosolutions
• Sigma Group, an Indian conglomerate has more than 4 decades of experience in Mining, Chemicals Manufacturing &
Export, Handicrafts Manufacturing & Export, and Software Development
• Sigma Infosolutions is a TUV certified ISO 9001:2008 & ISO 27001:2005 company
• Headquartered in US with presence in India
• Some of our esteemed customers include Airtel, Zyme Solutions, Yodlee, Celerity Consulting, Resolution Economics,
Birla Global Asset Finance, Fosroc Chemicals, Surgery Planet etc.
• Sigma Infosolutions’ services comprises of application development, application management, IT consulting, offshore
testing, and website and portal development
The store locator feature The product description on the eStore
Satisfying shopping experience for the buyers
“