The document discusses the disappearance of Facebook landing pages on fan pages and asks what happened to them. It acknowledges that the samples shown are not the author's pages, but finds it thinks it's relevant. It recognizes that landing pages are now gone and new approaches will need to be learned, but offers that freebies can still be offered and email signups can be collected through app icons. It also suggests showing one's brand through a strategic profile photo and gaining likes by posting engaging content. The author concludes they have work to do.

1. Hey Facebook!
What Happened To My
Landing Page?

2. Pardon me, Facebook.

3. May I take a moment of
your time?

4. See,
I used to
*really*
like using landing pages
on my Fan Pages.

5. For “Likes” & email leads

6. To show brand prominence

7. And to give Fans a treat.

8. But then this page
disappeared.

9. It became this.

10. And this page…

11. …turned into this.

12. Think this page
stayed the same?

13. Nope.

14. What happened to my
landing page?!?!?!
OK – the samples we’ve seen so far aren’t mine, but it’s got me thinking big time!

16. It’s gone, right?

18. And I’m going to have to
learn something new
with you?

19. OK.

20. I can still offer freebies.
(Or get email signups)

21. (Through strategic use
of “apps/view” icons.)

22. I can still show that I rock.

23. (By carefully choosing a
photo that speaks about
me and my brand.)

24. And maybe I can work
on getting “Likes”
by posting stuff that
people really care about.

25. So …
that pretty much wraps
up my questions.
(Guess I have some work
to do.)

26. Credits
 Facebook pages
 https://www.facebook.com/dearcrissy
 https://www.facebook.com/kevinmdblog
 https://www.facebook.com/Brueggers
Photo credit:
Census taker: http://www.flickr.com/photos/usdagov/4423599680