MARKETING NATURAL PRODUCTS WITH INSTAGRAM
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This document discusses how to market natural products using Instagram. It provides statistics on popular hashtags to engage customers. It recommends using user generated content to increase diversity of posts and provide social proof. Metrics like follower growth, engagement, and clicks from profile pages should be monitored to measure the success of an Instagram marketing strategy. Various tools are also presented to schedule posts, analyze performance, and repost user content.
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MARKETING NATURAL PRODUCTS WITH INSTAGRAM
- 1. MARKETINGYOUR NATURAL PRODUCT WITH INSTAGRAM Lisa Kalner Williams Sierra Tierra Marketing @kalnerwilliams
- 3. Brand awareness Market research User generated content Web traffic
- 6. #
- 7. 151 M 49 M 45 M 37 M 35 M 9 M 5 M 4 M 3 M 1 M food yummy foodporn yum instafood vegan organic glutenfree paleo rawfood Hashtagged posts as of February 1, 2015 Source: Iconosquare
- 11. Benefits of User Generated Content (UGC) 1. Increases diversity of content to post to Instagram 2. Provides social proof to Instagram users 3. Adds visual content toWebsite 4. Showcases real-world user examples on e-commerce page
- 15. WebTraffic
- 17. Sales-DrivenWeb Drivers 1. LIKE2KNOW.it 2. Soldsie 3. Like2Buy
- 18. Measurement
- 19. Metrics to Monitor 1. Follower growth 2. Engagement percentage growth 3. Clicks from bio page 4. Number or growth of designated hashtag posts 5. Number or growth of username mentions
- 21. InstagramTools Analysis SumAll Simply Measured Reposting & Regramming InstaRepost Repost for Instagram Monitoring Hootsuite (Vidpiq,TrendSpottr) IF Tagboard Combination Iconosquare Curalate Piqora
- 22. Have Questions? Lisa Kalner Williams : lisa@sierratierra.com sierratierra.com learnsocialwithlisa.com (mention #expowest)
- 23. Photo credit • UGC title slide: https://www.flickr.com/photos/epsos/8554448156
Editor's Notes
- You want to make it clear what you’re all about? Then think of this photo. First off, it’s an easy-to-understand photo – a deer in motion. But it’s also a photo of fast moving creature – just like your Instagram audience. Their directions are different (side to side v. top to bottom) but their minds and bodies are doing very similar things. So make the image clear. Let the eye focus on one thing. Collages can be fun to make as a personal user of Instagram, but they consistently get less engagement – because people can’t make heads or tails of what they’re seeing while they’re scrolling. You know what’s also hard for an IG to process? An image that isn’t square. 640 x 640 pixels is an ideal size. Make it personal AND about product. People use IG as a bit of an escape.
- Let’s go beyond the photo – briefly by discussion the caption. Marketers love captions --- bc XYZ. But IG have little use for them. If you do post an image that makes an Instagram user hover, use the caption say something enticing now – before you lose them! Put the most important part of your caption within the first 30 characters. There’s little time for a windup. And it stuffing a caption with a bunch of keywords is of very little use. IG ain’t Google. The only thing that folks can search for in your captions are …
- IG makes gives hyperlinks less prominent than other social networks by not making links in captions tappable. Want to throw in some links anyway? [[show the deer again]] Do you think this deer will take the time to figure out how to copy a static link and open it in a separate mobile window? If so, make it short and memorable. Or make a fake link in the geotag section. Best way: If you want people to get more information about you, refer them to that one tappable link – in your bio. Do you have “to-do” checklists for your online promotions? Add this for whatever you do on Instagram: Update your bio to reflect promotion URL.
- 3. @hilaryseatwell does this
- Bobs red mill, guayaki, Exploreminnesota and Hollisterco
- califiafarms