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Corporate Profile
SGA as a Preferred Research Vendor

 SG Analytics is a KPO providing end-to-end customized research to global clients across US, Europe and Middle East. Our 2 delivery
  centres: Pune (known as ‘Oxford of the East’ and Hyderabad provide the required contingency and business continuity planning
  (BCP) to our clients.
 SG Analytics diverse research platform encompassing multiple asset classes provides scalable and cost effective research to our
  clients




                                                                                                                         Page I 2
What Sets SGA Apart…

          SGA is unique in the industry for its combined offering of the following three propositions


      Robust Delivery Model           +               Cost Leadership             +        Multi Lingual Capabilities



    Delivery team with relevant
                                                Delivery offices in Pune and                  Ability to conduct both
    prior experience in financial
                                               Hyderabad, which have lower               secondary and primary research
      services and research in
                                              cost of living compared to Delhi,          in multiple European and Asian
       different geographies
                                                   Mumbai or Bangalore                      languages, such as French,
                                                                                          German, Spanish, Portuguese,
   Sector specialists and desktop
                                                 Pune, a university town                     Arabic, Japanese, Korean,
   publishers augment research
                                               provides abundant supply of                   Mandarin, and Cantonese
          done by analysts
                                                    trained manpower




                                                Recognition by Clients

                       Ranked 3rd among “Leading Providers of Knowledge Process Outsourcing Services Globally for Overall
                       Satisfaction” 2010 by Black Book of Outsourcing

                       Ranked as one of the top 50 best managed services companies in the world by DataMonitor (ranked 20th,
                       top 1 percentile amongst 2,751 companies) in 2010


                                                                                                                  Page I 3
One Stop Shop for All Research and Analysis Services

                         Presence across the entire research and analysis value chain



                                                                                       Trading strategies based on qualitative &
   Ideas




                                                                                                 quantitative research
                                                                                               Asset allocation strategies
                                                                                      High-frequency trading & tick data analysis
                                                                                            Identifying M&A opportunities
                                                                                            Live support on pitches & deals

                                                       Equity, credit & sector research
   Analysis




                                                   Complex financial modeling & forecasting
                                                   Valuation & investment recommendation
                                                    Synergy analysis for M&A transactions
                                                        LBO, DCF & Merger Modeling
                                                      Quantitative research & advanced
                                                              statistical modeling

                 Data cleaning and aggregation
   Research




                Primary and secondary research
                           News runs
                            Profiles
                 Spreading historical financials
                          Newsletters
                  Information memorandums




                                                                                                                             Page I 4
SGA: Client Segments and Services



  Equity Research                        Industry Reports                            Primary Research (CATI , CAWI and Phone to
  Fixed Income Research                  Investment Memorandums                       Web)
  Financial Modeling                     Pitch Book & Marketing Collaterals          Focus on B2B studies for Qualitative and
  Investment Banking                     Media Monitors & Newsletters                 Quantitative Interviews
  Private Company Valuations             Company Screening & Profiling               Questionnaire Designing
   (409A/PPA)                             Business Feasibility Studies                Survey Programming
  ESOP Valuation                         Private Equity Fund Valuations              Deliverables in SPSS and/or Excel formats
                                                                                       Live Barging & Online Reporting Tools
                                                                                       Data Services and List Management
  Client Segments                                                                      Client Segments
  Hedge Funds, Private Equity Firms, Buy-Side                                          Market Research Firms, Consulting Firms, Large
  Firms, Sell-Side Firms, Investment Banks, Large                                      Corporations
  Corporations, Pension Funds
                                                                          Research
                                                                             &
                                                                          Analytics
        Editorial Support Services                                                    Data Aggregation, Cleansing and
        Desktop Publishing and Typesetting                                             Segmentation
        Layout Designing                                                              Big Data Analytics, Profiling & MIS
        Multilingual Desktop Publishing                                                Reporting
        Sales and Marketing Flyers                                                    Tick Data Management & Analytics
        Factsheets                                                                    High Frequency Strategy Analytics
        Consultant Database Updates                                                   Trading Algorithm Development and
                                                                                        Maintenance
                                                                                       Financial Markets Analytics
  Client Segments                                                                     Client Segments
  Buy-Side Firms, Sell-Side Firms, Strategic                                          Large Corporations, Asset Management Firms,
  Advisory Firms, Asset Management Firms, PR                                          Insurance Companies, Commercial Banks,
  Firms, Private Equity Firms, Investment Banks                                       Mortgage Banks, Hedge Funds




                                                                                                                              Page I 5
SGA Talent Development: Multi Dimensional Approach

Dimensions                           Key Attributes
Ownership & Responsibility           Ownership, Accountability, Self-management, Decision-making and Adapting to Change
Technical Skills                     Domain Expertise and Application of Knowledge
Work management                      Scope of Work, Process Planning and Meeting Deadlines
Client & People Management           Client Communication and Management, People Communication and Management and Right
                                     Protocol (e-mail and verbal)


                                                        Technical Skills
                                                    Focuses on the tools and
                                                 techniques for work execution
                        Responsibility
                      Focuses on attitude
                                                                                                   Work Management
                                                                                                    Focuses on project
                                                                                             planning, monitoring and review




           Client & People
            Management
       Focuses on interpersonal
           and social skills




                                                                                                                     Page I 6
Our Presence: Multiple Geographies




ASIA                                                            EUROPE                                  UNITED STATES
Delivery Centre                    Delivery Centre              Limmatquai 80   90-92 St.John Street,   48 Wall Street,
A-3, 6th floor, E-space IT Park,   Office No. 401,              8001 Zurich,    London, EC1M 4EH,       11th Floor,
Nagar Road, Near Inorbit Mall,     4th Floor,Shangrila Plaza,   Switzerland.    United Kingdom.         New York,
Pune- 411014,                      Road No. 2,                                                          N.Y. 10005.
Maharashtra, India.                Banjara Hills,
                                   Hyderabad – 500 033,
                                   Andhra Pradesh, India.
                                                                                                                          Page I 7
Actively Involved Leadership: With Ownership in the Firm

SGA is a management-owned company, which gives it financial and operational stability with a vision for the future

                                                    Description
Sushant Gupta
                                                    Sushant has worked with companies such as Siemens, Schlumberger
Founder & CEO                                       and Monitor in India, UK, Norway and Middle East. Since 1999, he has
                                                    developed a successful track record as an entrepreneur in UK and India
B Tech IIT Delhi, INSEAD MBA                        in the Information and IT sector. His diverse industry experience gives
                                                    him the expertise to lead the growth of SG Analytics. Sushant is also an
                                                    investor in Aavishkaar a pioneering rural venture capital group and
                                                    board member of Sampark, an NGO focused in helping poor women.

                                                    Description
Ahmed Hakki                                         Ahmed leads Business Development at SG Analytics. Ahmed has more
Vice President, Business Development                than 16 years of experience in global Investment Banks like Nomura
                                                    Securities, Societe Generale and UBS covering Equity Sales, Asset
Masters Law, University of Zürich, INSEAD MBA       Management and Private Banking. His strong domain knowledge of the
                                                    financial services industry and relationship management skills are
                                                    extremely useful in developing new client relationships and providing
                                                    existing clients an empathetic interface.

                                                    Description
Mahesh Joshi, CFA                                   Mahesh leads multiple research projects in both Equity and Credit
                                                    Research at SG Analytics. Mahesh has experience of more than 15
Vice President, Research                            years and has lived and worked in India and the US. He has worked in
BE, VJTI, JBIMS MBA, CFA 2006                       multiple roles as a Buy Side Analyst & Fund manager with UTI Mutual
                                                    Fund, Sell side equity analyst with HDFC Securities, Credit Analyst with
                                                    CARE Ratings and Head of Research supporting a UK based
                                                    Independent Research Provider.
                                                                                                                 Page I 8
Workflow Model Built on Robust Quality Process and Communication

                     SGA’s workflow model facilitates smooth delivery and high quality output

                                                                                      Client
                    Project                     Client                           Project                              Client
                    receipt                     Communication                    Delivery                             Communication



                                                                                                                                                  Storage of
                                                           Execution with                                                                          reusable
                                                                                        Delivery in        Confirmation of
         Requirement and          Efficient and           regular iterative                                                      Learning        information
                                                                                       appropriate        client satisfaction
         objective capture     appropriate staffing       checks and strict                                                     absorption     research in the
                                                                                     format and form         or action on
                                                           quality control                                                                   internal knowledge
                                                                                                           client feedback
                                                             processes                                                                          management
                                                                                                                                                    system


         Client Account Manager & AVP                                                        Delivery Team & PM
                                                                                                                                                 SGA

                                                       Quality Control
                                                      QC*                                    QC
                                         1                           2                        3


                                                              Completeness               Client eye and
                                      Self QC                 and Accuracy                sanity check
                                                                 check




                                   Sr. Analyst/                 Project                      AVP
                                     Analyst                    Manager


                             *includes editorial check in case of word/PPT doc


                                                                                                                                                                  Page I 9
Highly Qualified and Experienced Delivery Team

  VP’s

   More than 15 years of international experience working in Europe, US, India or Middle East
   Direct experience of Equity & Credit Research, Asset Management, Investment Banking, Commercial Banking, Structured Finance, Private Banking or
    Consulting
   Qualified MBA’s, CFA’s, CA’s or Economists from Institutes such as LBS, Insead, IIM, Duke University etc.



  Associate VP’s

   More than 10 years of international experience working in Europe, US, India or Middle East
   Direct experience of Research and Analysis covering different Markets & Asset Classes
   Qualified MBA’s, CFA’s, CA’s or Economists from Institutes such as LBS, Insead, IIM, Duke University etc.



  Senior Analysts

   5 plus years of working experience in the Financial Services Industry
   Direct experience of Research and Analysis covering different Markets & Asset Classes
   Qualified MBA’s, CFA’s, CA’s or Economists from some of the leading schools in US, Europe or India often with engineering degrees from institutes such
    as IIT



  Analysts

   3-5 years experience in Research & Analysis
   Qualified MBA’s, CFA’s or CA’s from some of the leading schools in India such as IIM, Symbiosis often with engineering degrees from institutes such as IIT


                                                                                                                                                Page I 10
SGA Emphasis on Information Security and Data Confidentiality

  Firm

   SG Analytics is ISO/IEC 27001:2005 certified for its information security management systems
   SG Analytics understands the sensitive nature of financial data and has established controls and processes within the firm to protect and secure the
    interests of its clients.



  Checks and Controls

   Confidentiality - Each employee has to sign a confidentiality agreement with SGA
   Non compete - Each employee has to sign a non compete agreement with SGA for a duration of 3-6 months depending on the seniority of the person
   Client specific - Clients can also request key personnel working on their projects to sign a separate confidentiality and a non compete agreement
   Physical access - Secured access areas
   Logical access - Password protected work stations, restricted access to server work areas
   Internet - Firewall protected and regular internet usage monitoring
   Email – SGA employees have restricted access to emails. No personal emails can be accessed within the business facility.



  Audits

   Conducted by BSI and by clients




                                                                                                                                                Page I 11
Key Contacts




                                                                                             Ahmed Hakki, Vice President
                                                                                             ahakki@sganalytics.com
                                                                                             +41 79 576 15 86




                                                                                             Simran Wadhwa, Senior Manager
                                                                                             simran@sganalytics.com
                                                                                             +91 985 0248 555




Disclaimer:
No part of this presentation may be reproduced, stored in a retrieval system, or transmitted in any form or by any means − electronic, mechanical,
photocopying, recording, or otherwise without the permission of SG Analytics. All materials in this presentation have been sourced from SG
Analytics’ databases. For detailed sourcing information contact SG Analytics.

                                                                                                                                     Page I 12

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SG Analytics Research and Analysis

  • 2. SGA as a Preferred Research Vendor  SG Analytics is a KPO providing end-to-end customized research to global clients across US, Europe and Middle East. Our 2 delivery centres: Pune (known as ‘Oxford of the East’ and Hyderabad provide the required contingency and business continuity planning (BCP) to our clients.  SG Analytics diverse research platform encompassing multiple asset classes provides scalable and cost effective research to our clients Page I 2
  • 3. What Sets SGA Apart… SGA is unique in the industry for its combined offering of the following three propositions Robust Delivery Model + Cost Leadership + Multi Lingual Capabilities Delivery team with relevant Delivery offices in Pune and Ability to conduct both prior experience in financial Hyderabad, which have lower secondary and primary research services and research in cost of living compared to Delhi, in multiple European and Asian different geographies Mumbai or Bangalore languages, such as French, German, Spanish, Portuguese, Sector specialists and desktop Pune, a university town Arabic, Japanese, Korean, publishers augment research provides abundant supply of Mandarin, and Cantonese done by analysts trained manpower Recognition by Clients Ranked 3rd among “Leading Providers of Knowledge Process Outsourcing Services Globally for Overall Satisfaction” 2010 by Black Book of Outsourcing Ranked as one of the top 50 best managed services companies in the world by DataMonitor (ranked 20th, top 1 percentile amongst 2,751 companies) in 2010 Page I 3
  • 4. One Stop Shop for All Research and Analysis Services Presence across the entire research and analysis value chain Trading strategies based on qualitative & Ideas quantitative research Asset allocation strategies High-frequency trading & tick data analysis Identifying M&A opportunities Live support on pitches & deals Equity, credit & sector research Analysis Complex financial modeling & forecasting Valuation & investment recommendation Synergy analysis for M&A transactions LBO, DCF & Merger Modeling Quantitative research & advanced statistical modeling Data cleaning and aggregation Research Primary and secondary research News runs Profiles Spreading historical financials Newsletters Information memorandums Page I 4
  • 5. SGA: Client Segments and Services  Equity Research  Industry Reports  Primary Research (CATI , CAWI and Phone to  Fixed Income Research  Investment Memorandums Web)  Financial Modeling  Pitch Book & Marketing Collaterals  Focus on B2B studies for Qualitative and  Investment Banking  Media Monitors & Newsletters Quantitative Interviews  Private Company Valuations  Company Screening & Profiling  Questionnaire Designing (409A/PPA)  Business Feasibility Studies  Survey Programming  ESOP Valuation  Private Equity Fund Valuations  Deliverables in SPSS and/or Excel formats  Live Barging & Online Reporting Tools  Data Services and List Management Client Segments Client Segments Hedge Funds, Private Equity Firms, Buy-Side Market Research Firms, Consulting Firms, Large Firms, Sell-Side Firms, Investment Banks, Large Corporations Corporations, Pension Funds Research & Analytics  Editorial Support Services  Data Aggregation, Cleansing and  Desktop Publishing and Typesetting Segmentation  Layout Designing  Big Data Analytics, Profiling & MIS  Multilingual Desktop Publishing Reporting  Sales and Marketing Flyers  Tick Data Management & Analytics  Factsheets  High Frequency Strategy Analytics  Consultant Database Updates  Trading Algorithm Development and Maintenance  Financial Markets Analytics Client Segments Client Segments Buy-Side Firms, Sell-Side Firms, Strategic Large Corporations, Asset Management Firms, Advisory Firms, Asset Management Firms, PR Insurance Companies, Commercial Banks, Firms, Private Equity Firms, Investment Banks Mortgage Banks, Hedge Funds Page I 5
  • 6. SGA Talent Development: Multi Dimensional Approach Dimensions Key Attributes Ownership & Responsibility Ownership, Accountability, Self-management, Decision-making and Adapting to Change Technical Skills Domain Expertise and Application of Knowledge Work management Scope of Work, Process Planning and Meeting Deadlines Client & People Management Client Communication and Management, People Communication and Management and Right Protocol (e-mail and verbal) Technical Skills Focuses on the tools and techniques for work execution Responsibility Focuses on attitude Work Management Focuses on project planning, monitoring and review Client & People Management Focuses on interpersonal and social skills Page I 6
  • 7. Our Presence: Multiple Geographies ASIA EUROPE UNITED STATES Delivery Centre Delivery Centre Limmatquai 80 90-92 St.John Street, 48 Wall Street, A-3, 6th floor, E-space IT Park, Office No. 401, 8001 Zurich, London, EC1M 4EH, 11th Floor, Nagar Road, Near Inorbit Mall, 4th Floor,Shangrila Plaza, Switzerland. United Kingdom. New York, Pune- 411014, Road No. 2, N.Y. 10005. Maharashtra, India. Banjara Hills, Hyderabad – 500 033, Andhra Pradesh, India. Page I 7
  • 8. Actively Involved Leadership: With Ownership in the Firm SGA is a management-owned company, which gives it financial and operational stability with a vision for the future Description Sushant Gupta Sushant has worked with companies such as Siemens, Schlumberger Founder & CEO and Monitor in India, UK, Norway and Middle East. Since 1999, he has developed a successful track record as an entrepreneur in UK and India B Tech IIT Delhi, INSEAD MBA in the Information and IT sector. His diverse industry experience gives him the expertise to lead the growth of SG Analytics. Sushant is also an investor in Aavishkaar a pioneering rural venture capital group and board member of Sampark, an NGO focused in helping poor women. Description Ahmed Hakki Ahmed leads Business Development at SG Analytics. Ahmed has more Vice President, Business Development than 16 years of experience in global Investment Banks like Nomura Securities, Societe Generale and UBS covering Equity Sales, Asset Masters Law, University of Zürich, INSEAD MBA Management and Private Banking. His strong domain knowledge of the financial services industry and relationship management skills are extremely useful in developing new client relationships and providing existing clients an empathetic interface. Description Mahesh Joshi, CFA Mahesh leads multiple research projects in both Equity and Credit Research at SG Analytics. Mahesh has experience of more than 15 Vice President, Research years and has lived and worked in India and the US. He has worked in BE, VJTI, JBIMS MBA, CFA 2006 multiple roles as a Buy Side Analyst & Fund manager with UTI Mutual Fund, Sell side equity analyst with HDFC Securities, Credit Analyst with CARE Ratings and Head of Research supporting a UK based Independent Research Provider. Page I 8
  • 9. Workflow Model Built on Robust Quality Process and Communication SGA’s workflow model facilitates smooth delivery and high quality output Client Project Client Project Client receipt Communication Delivery Communication Storage of Execution with reusable Delivery in Confirmation of Requirement and Efficient and regular iterative Learning information appropriate client satisfaction objective capture appropriate staffing checks and strict absorption research in the format and form or action on quality control internal knowledge client feedback processes management system Client Account Manager & AVP Delivery Team & PM SGA Quality Control QC* QC 1 2 3 Completeness Client eye and Self QC and Accuracy sanity check check Sr. Analyst/ Project AVP Analyst Manager *includes editorial check in case of word/PPT doc Page I 9
  • 10. Highly Qualified and Experienced Delivery Team VP’s  More than 15 years of international experience working in Europe, US, India or Middle East  Direct experience of Equity & Credit Research, Asset Management, Investment Banking, Commercial Banking, Structured Finance, Private Banking or Consulting  Qualified MBA’s, CFA’s, CA’s or Economists from Institutes such as LBS, Insead, IIM, Duke University etc. Associate VP’s  More than 10 years of international experience working in Europe, US, India or Middle East  Direct experience of Research and Analysis covering different Markets & Asset Classes  Qualified MBA’s, CFA’s, CA’s or Economists from Institutes such as LBS, Insead, IIM, Duke University etc. Senior Analysts  5 plus years of working experience in the Financial Services Industry  Direct experience of Research and Analysis covering different Markets & Asset Classes  Qualified MBA’s, CFA’s, CA’s or Economists from some of the leading schools in US, Europe or India often with engineering degrees from institutes such as IIT Analysts  3-5 years experience in Research & Analysis  Qualified MBA’s, CFA’s or CA’s from some of the leading schools in India such as IIM, Symbiosis often with engineering degrees from institutes such as IIT Page I 10
  • 11. SGA Emphasis on Information Security and Data Confidentiality Firm  SG Analytics is ISO/IEC 27001:2005 certified for its information security management systems  SG Analytics understands the sensitive nature of financial data and has established controls and processes within the firm to protect and secure the interests of its clients. Checks and Controls  Confidentiality - Each employee has to sign a confidentiality agreement with SGA  Non compete - Each employee has to sign a non compete agreement with SGA for a duration of 3-6 months depending on the seniority of the person  Client specific - Clients can also request key personnel working on their projects to sign a separate confidentiality and a non compete agreement  Physical access - Secured access areas  Logical access - Password protected work stations, restricted access to server work areas  Internet - Firewall protected and regular internet usage monitoring  Email – SGA employees have restricted access to emails. No personal emails can be accessed within the business facility. Audits  Conducted by BSI and by clients Page I 11
  • 12. Key Contacts Ahmed Hakki, Vice President ahakki@sganalytics.com +41 79 576 15 86 Simran Wadhwa, Senior Manager simran@sganalytics.com +91 985 0248 555 Disclaimer: No part of this presentation may be reproduced, stored in a retrieval system, or transmitted in any form or by any means − electronic, mechanical, photocopying, recording, or otherwise without the permission of SG Analytics. All materials in this presentation have been sourced from SG Analytics’ databases. For detailed sourcing information contact SG Analytics. Page I 12