Vritti I Media had set up campaign for Honda in the rural areas and they used the medium of Audiowala Bus Stands which proved to be very beneficial in hiking up the sales. To know more go through the case study of rural marketing in India by Vritti I Media.

1. Thank you
For giving us an opportunity
to serve you

2. Presentation details
1) Objectives and output
2) Methodology
3) List of locations
4) Imageries

3. Objectives and output
To execute sales driven activation concept
At 30 bus stations across Karnataka.
Sales driven activation with respect to
a) Brand awareness
b) Brand positioning
Enquiry Generated : 83,996
Booking & Retail put together : 487

4. Methodology
1) Audio Commercial with effective repeats
To inform target audience about the scheme
At 52 locations across Karnataka
2) space allocation with respect to highest visibility
In 30 bus stations for display and test drive
3) Value added services to distributors and dealers

5. List of locations
Chikkamagalur
Kolar
Mangalore
Chadchan
Sindagi
Koppal
Kustagi
Mysore
Kempegowda 1
Kempegowda 2
Lingasugur
Manvi
Raichur
Shahapur
Yadgir
Bhalki
Bidar
Humnabad
Gulbarga
Mysore Road
Sedam
Tumkur
Hassan
Bijapur
Davanagere
Bellary
Chitradurga
Hospet
Shimoga
Arsikere
Gangavathi

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ChikManglore
What happened?

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ChikManglore
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Chittadurga
What happened?

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Chittadurga
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Hospet

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Hospet

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Hospet

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Gulbarga
What happened?

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Gulbarga
What happened?