NIRMA limited background and history

2. Being presented by:
JASPINDER SINGH SIDHU

3.  Introduction–
 History
k k patel
of nirma
 Products
 Strategies
 Nirma
and tricks
university and health
Care products

4.  The
master mind behind ‘Nirma’- Karsanbhai
Patel born on 1945 in gujarat.
 BSC
chemistry at age of 21.
 Worked
as a lab technician in new cotton mills
Ahmedabad, of the lalbhai group.
 Worked
at Gujarat Government's Department
of Mining and Geology.

5.  In
1980, he set up nirma named after
daughter nirupama.
 Became
popularly known as the ‘peela sabun’
due to its yellow color.
 Was
sold at Rs 3 thus making it immensely
popular.
 Became
the first product to really penetrate
the rural market.

6.  One
of the worlds largest and integrated
manufacturer of detergents and toiletries.
 Largest
 Holds
player in the Indian detergent market .
share of 38% in india.
 Second
largest toilet soap marketer with
share of 20% and about 35 % in detergents.

7.  ‘Value
 Huge
for money’ concept.
widespread in a small period of time.
 Became
a household name.

8.  Detergents
 Soaps
 Packaged
foods
 Single superphosphate
 Shampoos and toothpastes

9. 
Karsanbhai's two sons and son-in-law are now at
leading positions in the Nirma organization

Rakesh K Patel (MBA) looks after procurement
and logistics,

Hiren K Patel, chemical engineer and MBA,
heads marketing and finance,

while Kalpesh Patel is in human resources and
Healthcare Industry (Nirlife healthcare).

10.  LAB
( Linear Alkyl Benzene )
 AOS ( Alfa Olefin Sulfonate )
 Sulfuric Acid
 Glycerin
 Soda Ash
 Pure salt
 Vacuum Evaporated Iodized Salt
 SSP ( Single Super Phosphate )
 Sodium Silicate

11.  Nirma
detergent bar/cake was launched .
 It
was the second product in the Nirma line of
products.
 It
too was a huge success.
 The
most highly penetrated in its categoryaccording to ORG MARK BT-rural watch

12.  Super
Nirma detergent powder.
 Nirma beaty soap launched under brand of
‘Nirma.”
 ‘Umbrella branding’ was used successfully.

13.  Due
to the launch of ‘Nirma beauty soap’ the
sale of ‘Lux’ was effected.
 Hindustan lever limited released ‘breeze’ to
counter.
 To counter Breeze ‘Nima’ was launched.

14.  Introduction
 Second
country.
of ‘Nirma shudh edible salt’
largest salt brand in some parts of the

15.  Identified
markets where others saw none.
 Expanded
and innovated where other’s failed.
 Used
umbrella branding to the ultimate
extent.
 Achieved
penetration where others felt
consumers mind set could not be changed.

16.  Backward
integration of operations.
 Investment
 Cost
 All
in capacities.
control at every stage.
distribution and channeling activities in
conjunction with other operations.

17.  Nirma
purchased the American raw materials
company Searles Valley Minerals in 2007
 Patel
has been conferred with Padma Shri
Award for the year 2010.
 The
award will be formally conferred by the
President of India Mrs Pratibha Patil.

18.  In
1995, Karsanbhai started the Nirma
Institute of Technology in Ahmedabad, which
grew into a leading engineering college in
Gujarat.
In 2003 Nirma University of Science and
Technology was set up under the guidance of
Gujarat State Act recognized by UGC .


19. 
Padmashri Dr. Karsanbhai K. Patel, Chairman,
Nirma Group of Companies and Chairman,

NERF is the President of the University.

Dr. N. V. Vasani is the Director General of the
University.

Managing Trustee :
Shri Ambubhai M Patel

20.  Shri
Shrenikbhai K. Lalbhai
Industrialist and Educationist
 Shri
Hiren K. PatelCMD Nirma Consumer Care Limited
 Shai
Rakesh K.Patel
Director, Nirma Ltd.
 Shri
Rajendra D. Shah
Eminent Chartered Accountant

21.  Institute
of law
 Institute
of mgt
 Institute
of Technology
 Institute
of Pharmacy
 Institute
of Science

22.  Nirlife
is the brand of the healthcare division of welldiversified FMCG Major- Nirma Limited established
in 1969.
 Nirlife
Healthcare is one of the largest manufacturer
and marketer of extensive range of parenteral
products and medical devices in the global market.
 The
manufacturing facility is WHO GMP, CE and ISO
certified.

23. K
K patel – chairperson of nirlife healthcare.
 Kalpesh
Patel who is son-in-law is in human
resources and Healthcare Industry (Nirlife
healthcare).
 Nirlife
brand is established with a vision to attain
significant presence in healthcare segment
globally through cost effectiveness, innovation and
quality healthy life to the end-user...

24. Large Volume Parenterals
 Diuretics
 Electrolytes
 Dextrose containing products
 Dialysis solution
 Anti-infective
 Diluents
 Other small volume preparations
 One use Disposable Medical Devices
 specialty products
 Blood and related products
