Marketing research project work conducted at GRL on the various replacement dealers and customers in ludhiana and Jalandhar .

4.  Domestic market is expected to grow at a CAGR
of 9 – 10 per cent till FY15.
 OEM demand to grow at a CAGR of 11 per cent.
 Replacement demand is expected to grow at a
CAGR of 8 per cent.
 Source :- www.moneycontrol.com

5.  Inception phase (1920 – 1935)
 Development phase (1935 – 1960)
 Restriction phase (1961 – 1991)
 Modernization phase (1991 onwards)

7.  GRL is a part of the U.S $500 million Siyaram
Poddar Group which has wider interests in textile
& Garment, paper and tires.
 ISO 9001:2008 certified.
 Three well equipped ultra modern manufacturing
units.

8.  One of the largest manufacturing capacity in india.
 Wide product range for bicycle tires.
 In house mould designing unit.
 In house research and development centre.
 Good track record of compliances and on time shipments.
 Known for delivering premium quality products.

9. DEMAND FOR TIRES
3 SEGMENTS
ORIGINAL
EQUIPMENT
MAKERS
REPLACEMENT EXPORTS
Approx 30 %
2nd
driver of
demand
Depends on
Cycle production
Depends on
cycle output in
the recent past
Primary driver of
demand

10.  Preferred supplier to renowned Indian bicycle
manufacturing companies:-
 TI
 AVON
 HERO
 ATLAS
 MILTON

11.  Nylon tire
 Cotton tire
 Color wall tire
 Full color tire
 Fancy tire
 R T tires
 P P tire
 (sizes between 12 -28 inches)

12.  Butyl tube
 Natural rubber tube
 Self sealing tube

14.  SECTOR :- TIRE INDUSTRY
 TITLE:- Analysis of GRL dealers and customers in ludhiana
and jalandhar
 OBJECTIVE :-
 To study the satisfaction level of dealers.
 To study the satisfaction level of customers.
 To understand and know the problems faced by dealers.
 To study the availability of GRL tires among dealers.

15.  Research design :- exploratory
 Data collection:- primary data collection
 Sampling design :- random sampling design
 Sampling technique:- convenience technique
 Extent :- Ludhiana and Jalandhar

16.  Sample size :- 15 ( ludhiana and jalandhar)
 Limitation :- biasness on the part of dealers.
 small sample size.
 less time spend at dealers.

17.  A.K Sales opposite bus stand,ldh
 AIRI industries,new cycle mkt,gill road
 Ankush cycle store, nirmal palace
 Bajaj cycle works, near jagraon bridge
 Bombay cycle store, ghanta ghar
 Bombay trading company,vishkarma chk
 Captain cycle ,gill road,ldh

18.  Chan ram & brothers,near railway road,ldh
 Gaurav cycles ,gill road.ldh
 Iqbal rickshaw company , sufiana bagh ,ldh
 K.K cycle works,near bus stand, jalandhar
 Bhalla cycles,near bus stand, Jalandhar
 Spiderman near ram bagh,Jalandhar
 Lal Dayal cycle store ,near railway road,Jalandhar

19. factors No.
Friends 0
Advertisement 2
Brand image 5
Relatives 0
Self decision 7
Others 1

20. Satisfaction
level
Units
Fully satisfied 1
Satisfied 12
Dissatisfied 2
Fully dissatisfied 0

21. factor excell
ent
Very
good
good averag
e
Price 1 7 7
Quality 2 2 10 1
Durabl
e
7 6 2
perfor
mance
1 6 6 2
total 4 22 29 5

22. conditions No.
Excellent 1
Very good 2
Good 11
Bad 1

23. factors No.
Quality 5
Price 8
Service 0
durability 2

24. segment Total No.
Two wheelers 10
Three wheelers 5

25. Tire design Results
Very good 3
Good 6
Average 6
Poor 0
Very poor 0

26. reasons Total no.
Better margins 3
Customer
demand
7
Better quality 5

27. Factors affecting availability Number
Available with almost every dealer 4
Available with few dealers only 9
Available with very few dealers 2

28. Promotional tools No.
Print advertisement 4
Hoardings 1
Tire stands ,calendars 0
Company salesman approach 10

30.  We met with him at Spiderman( ram bagh)
 Serviceman
 Motivation:- brand image
 Satisfaction- satisfied
 Price- good
 Preference- quality

31.  Bombay trading company
 Businessman
 Motivation- advertisement
 Satisfaction level- satisfied
 Price satisfaction- good
 He purchased 2 Bengal tiger 7” ply

32.  Labour Turnover problems.
 Commitments are not fulfilled .
 Policies are not clear.
 Billing problems.
 Sales person approach problem.
 Policies related to credit are not up to mark.
 Availability problems.
 Conflicts between dealers itself .

33.  Major Quality problem
 International bengal tiger ( cotton)

34.  Focus more on availability
 Salesperson must coordinate according to
demand of customers instead of focusing on
there on profits and shares.
 Clarity in policies related to sales.
 Clarity in bills – discounts must be shown
clear
 Employee motivation.
 Commitments must be fulfilled.

35.  Need to increase relationship with
customers.
 Need to provide tire maintenance training.
 Manage credit facilities to small dealers.
 Open service centre for customer or
grievance handle box.

36. OUR SINCERE THANKS TO ALLOUR SINCERE THANKS TO ALL