Delivering software as solutions through disruptive innovation

1. Thought Leadership in Solutions

2. Thought Leadership What and How? Bridgestone gained thought leadership in the tire industry by pairing up with Ferrari on F1 - viewer brand recall jumped From less than 15% to over 75% in the first year By taking on Aston Martin in the early years, Enzo Ferrari established his company as a thought leader in high performance automotive technology

3. Thought Leadership in Solutions Management What Does it Mean? Software-as-a-Solution

5. A Little Depth…

11. The Solutions Management Puzzle Step Owner Solution Identification Owner BU Head with approval of CEO & COO Solution Creation Solution (Product) Manager Solution Pilot Solution (Product) Design and Implementation Team – Innovation Unit Solution Delivery BU Project Teams (multiple) Solution Evolution and Sustenance Solution (Product) Design and Implementation Team – Maintenance Unit Solution Retirement Solution (Product) Design and Implementation Team – EOL Unit Solution Sales and Marketing Solution (Product) Sales and Marketing

12. Bringing it all Together Functions and Partners Actions and Impact HR Encourage rebels, non-conformists, reward innovation not just productivity Partners in the Ecosystem Our value network, find us new markets Technology Competency Centers Focus on applying disruptive technologies to solutions Sales and Marketing Incentivize to create new markets, not volumes Corporate Communication Focus on garnering exposure, even if controversial Training Train for innovation and experimentation. Also, train for product management Business Models and Organization Separate unit tasked with innovation and market creation, different yardsticks for success compared to parent organization Engineering Processes Institutionalize innovation and knowledge management, harness creativity and channelize it towards solutions