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- 1. Siddhartha Sharma (09BM8048) Varun Wadhwani (09BM8060) VGSoM, IIT Kharagpur Ecommerce – Social Networking
- 11. Top 10 in India(no. of users) Total Unique Visitors (000) Site July 2009 July 2010 % change Facebook 7,472 20,873 179 Orkut 17,069 19,871 16 Bharatstudent.com 4,292 4,432 3 Yahoo! Pulse N/A 3,507 N/A Twitter 984 3,341 239 LinkedIn N/A 3,267 N/A Zedge 1,767 3,206 81 Ibibo 1,562 2,960 89 Yahoo! Buzz 542 1,807 233 Shtyle.fm 407 1,550 281 Total 23,255 33,158 43
- 12. Top 10 Social Networking Markets Total Unique Visitors (000) Market July 2009 July 2010 % change United States 131,088 174,429 33% China N/A 97,151 N/A Germany 25,743 37,938 47% Russian Federation 20,245 35,306 74% Brazil 23,966 35,221 47% United Kingdom 30,587 35,153 15% India 23,255 33,158 43% France 25,121 32,744 30% Japan 23,691 31,957 35% South Korea 15,910 24,962 57% Total 770,092 945,040 23%
- 13. Top Social Networking Sites (monthly visits)
- 14. Top SN sites in India(avg. time spent/visit)
- 15. Social Networking sites for India
- 16. Social Networking sites for India
- 17. Social Networking sites for India
- 27. SOCIAL MEDIA-Analyzing the competitiveness T-Factor Question to be asked Function of Transactions Do the transactions on your site, make a difference to the users life? Are they repeated? Repeat transactions Targeting Can the site distinguish between the preferences, likes/dislikes of two users? Targeted Advertisements and Content Time Do your users spend time on your site? Are you an industry leader in user enagements? User Engagement & Content
- 28. Facebook - SWOT Analysis
- 29. Facebook - SWOT Analysis
- 31. Recommendations
- 32. Thank You!
Editor's Notes
- * Global faces and networked places – AC Neilson report
- MySpace, Friendster, Orkut, Hi5 are all in decline.
- Some factors from AC Neilson Report
- The 3T’s framework : 1) Orkut didn’t personalize (failure on the Targeting front. FB lets users even pick the kind of ‘real-time’ information they want to see. Eg. ‘I want to see more photo updates from friends. I want to less of relationship updates from friends, etc.’ MySpace didn’t innovate fast enough Active users are the audience based on which a site can be monetized. Facebook concentrates on building this.
- JP Morgan Report: Digital strategy is not working . MySpace revenue was flat Y/Y and FIM OI declined to $7M from $47M in Q2 FY08. MySpace continues to face challenges monetizing its large audience. We see more headwinds ahead as remnant inventory pricing is declining and competition makes it more difficult to reach meaningful profitability. Additionally, we are concerned that economics of search will worsen significantly when the deal with Google ends in Q4 FY10 creating additional pressure on profitability
- JP Morgan Report: Digital strategy is not working . MySpace revenue was flat Y/Y and FIM OI declined to $7M from $47M in Q2 FY08. MySpace continues to face challenges monetizing its large audience. We see more headwinds ahead as remnant inventory pricing is declining and competition makes it more difficult to reach meaningful profitability. Additionally, we are concerned that economics of search will worsen significantly when the deal with Google ends in Q4 FY10 creating additional pressure on profitability