This is a brochure for the game ElectroHex, a unique and innovative game platform aimed at YA who love strategy and arcade games. The game was created by myself and a few amazing and talented people under Cedar Design Group, a game company that I was part of.
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Electro hex
1. The New Playground
Product Brief
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
2. 002 ///
our Vision
to create an exciting social
Cedar Design Group (CDG) has broken down the
boundaries and merged the virtual and physical game that will encourage
game worlds. By combining fast-paced action with
strategy and direct tactile interface with an online
children to meet face to face
application, we have created the ultimate gaming and interact directly.
experience - a unique platform that appeals to a
broad age group, including both casual and avid
gamers. All of this in a very affordable, technologi-
cally advanced, user-friendly product.
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
3. 004 ///
tHe Platform
electroHex⢠is a new, low priced, high value in-
teractive electronic game platform that exists both
as a standalone game and as an internet appli-
cation - the next evolutionary step in the collect-
able card game genre. its ease of use, arcade-like
audio-visuals and inherent voice guidance make it
accessible to a vast market, including segments
untapped by existing platforms.
electroHex⢠has been designed as a versatile
platform which can be easily adapted to support
many genres and contents. The first application
will be an action strategy battle game that com-
bines the strategy and social dynamics of col-
lectable card games with the excitement of video
games.
Beneath the smooth and intuitive user interface
lies a powerful new technology that offers reli-
able real time interaction, an extremely high-cost
perforce ratio and an anti-counterfeit mechanism.
the game can be played without a computer or
television screen. in addition a virtual component
of the platform offers an exciting online game and
enhances the overall experience.
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
4. 005 ///
tHe Battlefield tHe system is comPosed of
fiVe elements:
the electroHex⢠battle game consists of assem-
bling a deck of cards (from the playerâs collection)
and using them to combat the playerâs opponents. ď Hero cards:
ď the player begins by placing the heroes strate-
gically to form a battlefield and then becomes
each card represents a character with all of his
unique abilities.
immersed in a dynamic game â a vivid, sensory
experience of light and sound. ď cHaracter Base:
serves as the main interface for game activation.
the base includes buttons used by players to ac-
tivate the characters abilities and Leds that offer
visual feedback for success or failure and many
special effects. once a hero card is inserted into
a base it literally comes to life. The battlefield is
formed by strategically placing and connecting
bases.
ď ď effect cards:
Cards that are specifically designed to enhance
the game by introducing powerful abilities, inter-
esting situations and special weapons that can
drastically change the power balance on the bat-
ď
tlefield. No player can win without the aid of these
diverse and powerful cards.
ď ď effect Base:
designed for the quick insertion and extraction of
effect cards, the effect base is the perfect tool for
tactical moves.
ď master:
this is the brain that controls and manages the
entire game. it is an extremely sophisticated
high tech processor, yet easy and simple to use.
a single master unit will be able to support multiple
games using external memory cards. Players will
be able to personalize their appearance with vari-
ous skins.
ď
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
5. The ElectroHex⢠design was created by CDGâs
008 DesigNs ///
cHaracter Base
art director and has two basic guidelines â be sim- the bases use Leds that display the characterâs
ple and intuitive to use and alluring for players. The dynamic status and create stunning visual effects.
design has won the hearts of hundred of kids in the bases present a unique user interface which
focus groups. The materials used are of the high- offers a tactile arcade feel.
est quality.
007 ///
cHaracter cards
the character cards have strong emotional value
for the players and it is therefore important to cap-
ture the essence of the heroes. as each card con-
tains a great deal of vital information, it proved a
challenge to keep it clear and simple.
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
6. 010 DesigNs ///
effects Base
the effect Base design encourages the player to
bring cards into play quickly and easily. to avoid
confusion this base has a slightly different shape,
preventing the insertion of character cards. each
base has one button and three Leds.
009 ///
effects cards
Like the character cards, the effect cards have a
colorful image and all the necessary information
the players need on one side and the encoded
information to be read by the base on the other.
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
7. 011 DesigNs ///
tHe master
the basic design is smooth and elegant with
a futuristic touch. it was designed to achieve
a simple and intuitive interface with maximal
usability, produce a great sound and offer wide
functionality. By using skins the basic master may
be customized to suite multiple brands and game
types. Players may also personalize it to reflect
their uniqueness.
012 ///
master skins
electroHex⢠is more than just a game; it is a por-
tal to exciting new worlds that guarantee hours of
challenge and fun.
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
8. 014 ///
ONliNe game
While electroHex⢠can be enjoyed as a complete
standalone social game, it is also an exciting on-
line game. Gamers will be able to enjoy playing
both the physical and online game. the online
game will be free with no subscription fee. Players
that own physical character cards can use them
in the online virtual game.
each physical card will have a unique id code.
once that code is entered on our web site, it will
activate a virtual version of the physical card. Play-
ers can collect, trade, share and play with fellow
gamers from around the world. special virtual
cards will also be available for the online game.
these cards are earned with points acquired dur-
ing game play. the game play action will be en-
hanced with exciting fast paced video showing
attack and defensive moves by the players.
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
9. additional content, music and Games will be sup-
ported via a memory card.
through simple internet access our web site will
be the center of the gaming community. Here is
where a player can meet and play against gamers
from all parts of the us and the world. they will
also be able to form teams, enter tournaments and
become ranked with appropriate prizes at different
levels.
/////////////////////////////////////////////////////////////////////////////////////// 016 FuTure CONNeCTiviTy ///
tHe usB
in addition to that, player will be able to connect the
system to a computer via a usB connection and
download additional game features, new sound
effects and create new game experiences.
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
10. 018 FuTure CONCePT ///
tHe Battle figures
the electroHex⢠3d concept will use the cutting
edge technology of the electroHex⢠platform to
bring the strategy figures game to a whole new
level. With tons of game elements, sound capabil-
ities and state of the art technology, electroHexâ˘
3d will bring the classic games into the future.
unlike other strategy games electroHex⢠offers
the players the chance to focus on the strategy
and the game itself. the game engine monitors
and executes aspects like distance and range,
hit or misses, movement, coverage-bonuses etc.
saving players precious time that can be use for
actually playing the game.
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex
11. The key to success is the acceptance of our games
by our consumers, We have focus tested our game
with over 300 children in the US, Europe and Israel.
To see their enthusiasm and kids actually playing
our game, we invite you to watch the video at:
www.cedardg.com/Video
confidential and proprie tary information of cedar design group l.t.d. | elec trohexâ˘
all rights reserved Š 2008 cdg elec trohex