2. Quick Glance
• Brand Communication Objective
• Social Media Platforms used
• Big Idea
• Big Idea on Social Media
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3. Brand Communication Objective
• Infosys brand has fallen in the market eyes
• It is perceived as a company that is too caught up in its
own business methods and has not caught up on the
innovation front in technology ,and rapid-product
development
• It is perceived as the epitome of outsourcing , rather
than a go-to company for digital, online and technology
innovation
• The objective of the brand communication is to portray
Infosys as a company keeping up with current
technology, customers and excellent product
developers than just a service industry
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4. Social Media Platforms used
The best way to portray your brand to professionals
, alumni, job-seekers , and potential clients .A
focused , thorough , well worded message sent
across on this platform connects with the highest
level of the professional ladder to the lowest
Particularly good to share with your brand
followers. A great platform for all the informal
communication , and people-centric messages
which connect with the employees –current,
potential or alumnis
The best platform to get up close and personal with
your followers. Great place to listen to what the
people are saying , and even better to respond
quickly
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5. • Message has to be professional , related only
to current products, new acquisitions , and
future direction of the company
• Share links to new product development
areas, share research work which can be made
public on slideshare
• Links to other relevant sites, research work etc
will also add value to their brand
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6. • The messages sent across FB have to be about
the culture of Infosys.
• How the people work , what activities they do
, the infrastructure. Facilities etc.
• Shares brand photos, infrastructure photos,
share people stories, CSR activities news etc
• Get people to talk about the brand , rather
than Infosys itself – everyone wants to hear
other people talk , not just the company
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7. • Short , daily updates on news of Infosys , links
to their research activities , news articles ,
personalized replies
• Links to employee blogs to show a connect
• Links to blogs of higher management
• Direct tweeting with management – create
their profiles if necessary
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8. • Get tools like Radian6 to monitor the buzz
• Get a team to collect the data, analyze and
respond to it immediately
• Social media strategy is also about listening
and responding than just talking your part
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9. “Nothing destroys a bad product like
good advertising” – In the end, it’s the
product that matters
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