11. comScore is a global leader in measuring the digital
world and the preferred source of digital marketing
intelligence. Through a powerful combination of
behavioral and survey insights, comScore enables
clients to better understand, leverage and profit
from the rapidly evolving worldwide web and mobile
arena.
comScore provides syndicated and custom solutions
in online audience measurement, e-commerce,
advertising, search, video and mobile and offers
dedicated analysts with digital marketing and
vertical-specific industry expertise. Advertising
agencies, publishers, marketers and financial
analysts turn to comScore for the industry-leading
solutions needed to craft successful digital,
marketing, sales, product development and trading
strategies.
13. What is it?
How it helps?
How it works?
App Access?
Ad Planning Tools
Define and measure the total audience of any
publisher/website combination to arrive at an accurate de-
duplicated audience figure.
Advertisers can enter target audience based on the
demographic criteria captured site survey and see what
website in the market for key demographic Profiles
Agency only
18. What is it?
How it helps?
How it works?
App Access?
Ad Serving, Monitoring and Planning Tools
Smart Planning drives efficiency in the planning & buying
process.
This tools allow you to access your data and provide you
with deeper insights into your campaign. The workflow is
streamlined and automated and unnecessary overhead is
eliminated. Smart Versioning from MediaMind puts
sophisticated targeting and optimization capabilities within
easy reach for every campaign and every advertiser – across
any publisher in your media plan.
Charge as % of media fee
24. • TwentyFeet is an "egotracking" service that will help you keep track of
your own social media activities and monitor your results. We
aggregate metrics from different services, thus giving you the full
picture of what happens around you on the web - all in one place.
