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SOCIAL MEDIA
     NUMBERS



MARIO CORALLO
PLATFORMS
WORLDWIDE
                                    845	
  mln	
  

900000000	
  

800000000	
  

700000000	
  
                                                  500	
  mln	
  
600000000	
  

500000000	
  

400000000	
  
                                                              161	
  mln	
  
300000000	
  
                                                                               90	
  mln	
  
200000000	
  

100000000	
  

           0	
  
                                                              2012	
  
                   Facebook	
     twi6er	
     Linkedin	
      Google+	
       Instagram	
     Foursquare	
     Pinterset	
  

                                                                                                                                2
PLATFORMS
ITALY
                                21mln	
  
25000000	
  


20000000	
  


15000000	
  

                                              3,6	
  mln	
  
10000000	
  


 5000000	
  


         0	
  
                                                           2012	
  
                 Facebook	
      twi6er	
     Linkedin	
   Google+	
     Instagram	
     Foursquare	
     Pinterset	
  

                                                                                                                          3
FACEBOOK
STATS
845 million monthly active users.
Most popular page: Facebook, with 70,170,681 fans.
300 million photos uploaded per day, as of March 31 2012.
500 million active users on mobile.
Most popular brand page: Coca Cola with 45,978,373 fans.
Brazil is the busiest Facebook audience  with 76.7% of the
online active audience visiting Facebook in March 2012.
Most popular app: Socialcam, with 51,500,000 users.

                                                      4
TWITTER
STATS
1 million new Twitter accounts created every day.
340 million tweets daily
500 million users
50% of these access Twitter on mobile.
27% of users tweeted during a three month period.
Brazil and Japan are the second and third largest
markets respectively.


                                            5
LINKEDIN
STATS
Over 161 million members across 200 countries.
Over 2 million LinkedIn company pages.
22% of unique visits come via mobile.
71% of college graduates in the U.S. have secured work
through LinkedIn.
Approximately 2,300,000,000 page views per month.
51% of users are male.
Two new users sign up every second.

                                                6
GOOGLE+
STATS
Over 90 million users.
Google Plus drove 0.24% of total referral traffic in
January 2012.
Users spend an average of three minutes per month on
Google Plus.
Britney Spears has the most popular profile  with
3,125,326 followers.
69.4% of users are male.
Over 50 million users are using Google Plus enhanced
                                                7
products each day.
FOURQUARE
STATS
Over 20 million users (note – these are not classified as ‘active’ users).
Over 2 billion checkins As of April 2012.
50% of users are in the U.S.
31% of mobile users active on social networks 
use Foursquare.
60% of users are male.




                                                                            8
INSTAGRAM
STATS
One new user joins Instagram every second.
Approximately 58 photos uploaded each second.
81 comments left on photos per second.
27 million registered users.




                                                9
PINTEREST
STATS
11,700,000 monthly active users.
Estimated that 97% of Pinterest users are women.
35-44 is the most popular age range, accounting for 29%
of users.
Pinterest accounted for 3.6% of total referral traffic
(as of January 2011).

A case study from Boticca found that Pinterest customers
spend an average of $180, compared to $85 for
Facebook users.
                                                  10
SOURCES
AND OTHE PLATFORMS
Facebook: over 845 million users via Facebook
Twitter: over 500 million users via Twopcharts
Google Plus: over 90 million users via Larry Page
LinkedIn: 150 million members via LinkedIn
Renren: over 170 million users via iResearch iUser Tracker
Qzone: 500 million active users via China Internet Watch
Sina Weibo: over 250 million users via Forbes
Groupon: 115 million subscribers via Reuters
Tumblr: 47.6 million blogs via Tumblr
Posterous: 3.9 million members via SF Gate
Pinterest 11.7 million monthly uniques via TechCrunch
Foursquare: 15 million users via Mashable
Instagram 25 million users via The Next Web
Tagged 20 million active users  via The Wall Street Journal

                                                              11
THANK YOU
               BE TRUE AND KEEP ON SOCIALIZING




MARIO CORALLO
SOCIAL MEDIA MANAGER
HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L.
GRUPPO FULLSIX - WWW.FULLSIX.IT
HTTP://WWW.FACEBOOK.COM/FULLSIX.IT

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Social media numbers

  • 1. SOCIAL MEDIA NUMBERS MARIO CORALLO
  • 2. PLATFORMS WORLDWIDE 845  mln   900000000   800000000   700000000   500  mln   600000000   500000000   400000000   161  mln   300000000   90  mln   200000000   100000000   0   2012   Facebook   twi6er   Linkedin   Google+   Instagram   Foursquare   Pinterset   2
  • 3. PLATFORMS ITALY 21mln   25000000   20000000   15000000   3,6  mln   10000000   5000000   0   2012   Facebook   twi6er   Linkedin   Google+   Instagram   Foursquare   Pinterset   3
  • 4. FACEBOOK STATS 845 million monthly active users. Most popular page: Facebook, with 70,170,681 fans. 300 million photos uploaded per day, as of March 31 2012. 500 million active users on mobile. Most popular brand page: Coca Cola with 45,978,373 fans. Brazil is the busiest Facebook audience  with 76.7% of the online active audience visiting Facebook in March 2012. Most popular app: Socialcam, with 51,500,000 users. 4
  • 5. TWITTER STATS 1 million new Twitter accounts created every day. 340 million tweets daily 500 million users 50% of these access Twitter on mobile. 27% of users tweeted during a three month period. Brazil and Japan are the second and third largest markets respectively. 5
  • 6. LINKEDIN STATS Over 161 million members across 200 countries. Over 2 million LinkedIn company pages. 22% of unique visits come via mobile. 71% of college graduates in the U.S. have secured work through LinkedIn. Approximately 2,300,000,000 page views per month. 51% of users are male. Two new users sign up every second. 6
  • 7. GOOGLE+ STATS Over 90 million users. Google Plus drove 0.24% of total referral traffic in January 2012. Users spend an average of three minutes per month on Google Plus. Britney Spears has the most popular profile  with 3,125,326 followers. 69.4% of users are male. Over 50 million users are using Google Plus enhanced 7 products each day.
  • 8. FOURQUARE STATS Over 20 million users (note – these are not classified as ‘active’ users). Over 2 billion checkins As of April 2012. 50% of users are in the U.S. 31% of mobile users active on social networks  use Foursquare. 60% of users are male. 8
  • 9. INSTAGRAM STATS One new user joins Instagram every second. Approximately 58 photos uploaded each second. 81 comments left on photos per second. 27 million registered users. 9
  • 10. PINTEREST STATS 11,700,000 monthly active users. Estimated that 97% of Pinterest users are women. 35-44 is the most popular age range, accounting for 29% of users. Pinterest accounted for 3.6% of total referral traffic (as of January 2011). A case study from Boticca found that Pinterest customers spend an average of $180, compared to $85 for Facebook users. 10
  • 11. SOURCES AND OTHE PLATFORMS Facebook: over 845 million users via Facebook Twitter: over 500 million users via Twopcharts Google Plus: over 90 million users via Larry Page LinkedIn: 150 million members via LinkedIn Renren: over 170 million users via iResearch iUser Tracker Qzone: 500 million active users via China Internet Watch Sina Weibo: over 250 million users via Forbes Groupon: 115 million subscribers via Reuters Tumblr: 47.6 million blogs via Tumblr Posterous: 3.9 million members via SF Gate Pinterest 11.7 million monthly uniques via TechCrunch Foursquare: 15 million users via Mashable Instagram 25 million users via The Next Web Tagged 20 million active users  via The Wall Street Journal 11
  • 12. THANK YOU BE TRUE AND KEEP ON SOCIALIZING MARIO CORALLO SOCIAL MEDIA MANAGER HEAD OF SOCIAL MEDIA BUSINESS UNIT DMC S.R.L. GRUPPO FULLSIX - WWW.FULLSIX.IT HTTP://WWW.FACEBOOK.COM/FULLSIX.IT